Internet marketing for the real world
The Internet is a vast electronic world with millions of people online at any one time.
Yet it is all too easy for a person to be online for 10 hours or more a day, even deal with hundreds of emails, and still feel completely alone.
This sense of isolation is bad for your outlook, and even worse for your business.
The good news today is that there is a simple philosophy that will eliminate isolation while increasing the size of your bank account. That idea… [Read more...]
If you’ve worked from home for more than a few days, you may have discovered it can be a little (OK, a LOT) distracting. These distractions can have a negative impact on your business’s bottom line.
One problem that home workers face is that the rules are simply different when you work from home. Often our motivations are different too. A big part of the reason people work from home is to be able to set their own hours. People want the freedom to go outside for a half hour and read a book, or play with the kids when they come home from school. Yet too much of this type of activity (the very REASON we work from home) will hurt our business. [Read more...]
We all deal with information overload. The sources of information, much of it necessary to our jobs, seem endless. Magazines, journals, memos, email, web sites and more, combined with endless meetings, provide us with more data than any person can handle.
To cope, we must possess skills that allow us to process huge amounts of data yet stay current on the information we need to perform at a winning level. Consider these three methods to bring your information flow under control. [Read more...]
You can write great selling copy!
As a copywriter by profession, I may be accused of being a little nuts for saying that (some copywriters love to think only they can write) but it’s true.
Don’t get me wrong, it’s not that I don’t want your copywriting business, because I do. What I want more, however, is to empower you to strengthen your current copy without spending a dime. Spend no money. Make more money. Sound good? 
My goal is simple. That goal is to pull back the curtain and show you how a professional copywriter creates the copy that causes people to reach for their wallet or purse. Copy you would normally have to pay for, only now you can do it yourself.
Let me begin by saying how very much I hate hype. Hate it. Loathe it. Don’t want to read it and will not write it. [Read more...]
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