If you are interested in driving traffic to your website, or are into list building or affiliate marketing, then you probably know the importance of a great headline.
It’s often been said that the ability to write great headlines is the most important skill in all of copywriting. That might be true.
After all, unless you have a great headline your selling message won’t get read.
This applies to solo ads, classified ads, sales letters, blog posts, social media marketing … basically anytime you communicate with the public.
In the email marketing and solo advertising business we often talk about the “hierarchy” of a great email ad. That’s just a fancy way to say that any email ad, especially a solo ad, must have three key elements in order to be effective. And by effective, I mean profitable.
1. A subject line (or headline) that causes the email to get opened
2. An offer the reader wants
3. A call to action that gets the reader to click now
If your ad has those three things you will likely do very well indeed. If you get one of them wrong you risk losing profits.
But here’s the problem for most people … how do you write a highly effective headline or email subject line? [Read more...]
It’s time to wrap up our series How to Promote an Over-Promoted Product with a look at how to stay safe when you buy advertising. I hope you have enjoyed what you have read so far. Thank you so much for your kind comments. It means a lot.
A number of years ago an incredible businessman named Harvey Mackay wrote a book called “Swim with the Sharks without Being Eaten Alive”.
One of the challenges to working online is the huge number of choices we have. While more is sometimes better, when it comes to choosing which tools to use to run or establish your online business, things can get confusing … fast. 
Loading ...
