Do you want to sell more online? Do you want your ads to get more clicks, your sales letters to convert more visitors into buyers and dramatically increase your bottom line?
If you answered yes then you need to know about benefits. You need to know what benefits are, how they differ from features. It’s time [...]
You have probably heard the term “affiliate program” many times. People talk about them, advertise them, and promote them.
Every marketer and their pet hamster (including me) have recommended you start your online career by being an “affiliate”.
But has anyone actually defined an affiliate program for you? Do you understand what being an affiliate is [...]
I have a confession to make … I LOVE words. I love to use them. Love to learn new ones.
I especially love to find just the right combination of words that convey exactly what I mean and cause people to respond in ways that are profitable for everyone.
And I love using four letter words too! [...]
It’s all too easy to get caught up in the hustle and bustle of everyday life and forget to do those basic things that create real results in our lives.
While posting video and Twittering are all fine and good, we MUST use the basic and proven methods of marketing if we want to survive and [...]
You’ve heard it before – if you want to succeed online you must have a list of your own.
Every guru says it. Ever wonder why?
Because it’s true!
There is no doubt that the single most valuable asset I own online – more valuable even than owning the Directory of Ezines – are my mailing [...]
There has been confusion lately about article marketing. The questions I’m hearing include:
Does article marketing still work?
Should I use a “spinner” to create articles?
Why was my article not accepted by the big article directories?
How can I write a great article?
Where can I find someone who will write articles for me for a reasonable fee?
There have [...]
Have you ever found yourself discouraged about making money online? Wondering if maybe – just maybe – this Internet thing can work for others but it won’t work for you?
If you have felt that way before the good news is that you are not alone. Far too many today have wasted far too much of [...]
Have you seen these resale rights packages that are floating around the Internet?
You know the pitch. It usually goes like this …
Get 792 eBooks, 312 videos, 843 audio files, 19 pieces of software and access to five powerful membership sites for only ten bucks!!
Usually, there are literally thousands of “special reports” thrown in the deal [...]
Have you ever felt like you just cannot find that one thing that will help you achieve your goals? Felt like everything you have tried should have worked but, for some unexplainable reason, it didn’t work for you?
I know exactly how that feels and it is, candidly, miserable.
When a person feels like they have “missed [...]
Every day I hear from people who are struggling to make money online. They bought the programs and listened to the advice but are still coming up short.
These are good people, real people, who have been beaten down by the hyped-up websites that promise them near-instant riches if they will only “join now”.
They are discouraged [...]
People are funny creatures. We can be greedy and impatient one day, kind and considerate the next.
And always we are unendingly complicated.
Take being thankful for example. Many cultures dedicate a day to thankfulness. In America we have an actual holiday dedicated just to expressing thankfulness.
That’s good I suppose (one day is better than none) but [...]
We meet many people in the course of our careers. Some we will get to know casually while others will become close friends and trusted allies. Then there are those I call ‘centers of influence.’
These ‘centers of influence’ people are like the hub of a giant wheel. As you look back, you can see where [...]
Want to make more sales the quick and easy way?
Then follow this simple formula, and create a sixty second summary page for your readers!
The problem is all too common. Two competing factors are true at the same time.
1. Long sales letters produce better results.
2. People don’t have time to read long sales letters.
So how can you [...]
I think we have all asked the same question at one time or another.
That question is …
“What does it really take to succeed online?”
If we listen to the emails and websites we read, we hear many strong opinions.
“Create your own product” they say.
“Do joint ventures” says another.
“Pay per click advertising is all you need” says [...]
What is the one thing that you see in almost every ezine you read?
Classified ads.
The reason you see so many classified ads in ezines, on web sites and other places is simple.
They work.
Classified advertising is one of the most cost effective forms of advertising on the Net today. Like most things that seem very simple [...]
The Internet is a vast electronic world with millions of people online at any one time.
Yet it is all too easy for a person to be online for 10 hours or more a day, even deal with hundreds of emails, and still feel completely alone.
This sense of isolation is bad for your outlook, and even [...]
If you’ve worked from home for more than a few days, you may have discovered it can be a little (OK, a LOT) distracting. These distractions can have a negative impact on your business’s bottom line.
One problem that home workers face is that the rules are simply different when you work from home. Often our [...]
We all deal with information overload. The sources of information, much of it necessary to our jobs, seem endless. Magazines, journals, memos, email, web sites and more, combined with endless meetings, provide us with more data than any person can handle.
To cope, we must possess skills that allow us to process huge amounts of [...]
You can write great selling copy!
As a copywriter by profession, I may be accused of being a little nuts for saying that (some copywriters love to think only they can write) but it’s true.
Don’t get me wrong, it’s not that I don’t want your copywriting business, because I do. What I want more, however, is [...]
We live in a hectic time.
Ours is an instant gratification society. We want it now. Yet, as we reflect on the best things in our lives, we often find the truly important things (like relationships, love and peace) took time to develop.
The ‘always on’ nature of the tools we use in business can all too easily trap us into believing that we can function as machines too.
But we’re not machines, we’re human beings.
Do you have a dream today? Can you see yourself in one year, three years, ten years?
Far from some pie-in-the-sky hype, dreams are the currency of the Internet.
Many reading these words right now dream of quitting their job and working at home. Some dream of having a home of their own. Some don’t dream any more.
My friend, your dream is your roadmap. Without it how will you know where you are going?
It seems that every guru (and would-be guru) in the land is talking about traffic.
This information usually comes in hype-filled fashion, using terms like “How to get ‘laser focused’ traffic in massive amounts to your site for so little money it makes you laugh until things fall out of your nose!”
Getting good traffic to your [...]
Everyone who owns a web site wants it to be “sticky”. We want visitors to stay on our site long enough to see what we have to offer … and hopefully buy something.
In this regard, web sites and offline stores have something in common. While we both suffer from our share of “tire kickers” (those who never intended to buy), we know that the longer a person stays in our store the greater the odds that they will buy something. And much like an offline store, we entice them in every way we can to stay a while.
Here are four ways to put more sticky in YOUR site.
Does this sound familiar?
You have a great idea – one that you think will really succeed and help you achieve your goals.
* You tell your spouse or friend about your great idea.
* You make some notes about your great idea.
* You even check out what it will take to do the idea.
But then life gets [...]
While posting video and Twittering are all fine and good, we MUST use the basic and proven methods of marketing if we want to survive and thrive.
And email marketing is one of those basics, one you might be overlooking right now.