One of the problems with working on the Internet is that most of us do it in isolation. Instead of the usual give-and-take of office conversation, we have email, a decidedly one-sided way to communicate. Or forums, where the opinions can be quite loud but not necessarily based on actual experience. Instead of the usual […]Continue reading >>>
As we enter a new year we are almost all thinking the same thing; will we see the economy turn around in 2012 or will we suffer through yet another year of turmoil? More to the point, we are all asking this question — will 2012 be a boom year or a bust for me? […]Continue reading >>>
Do you know why some websites or blogs bring in buckets of cash while others don’t make a dime? Ever wonder why some ads fizzle while others create a selling frenzy? One BIG reason could be the headline. When selling things on the Internet you have about three seconds to make your point or lose […]Continue reading >>>
Doing business online can be confusing. Nothing in the offline world prepares us to deal with terms like ‘autoresponder’ or ‘conversion ratio’. So I’ve compiled this list of terms to help. If you find yourself confused about a term listed here, or need to understand a term not listed here, just enter a comment below […]Continue reading >>>
There has been a lot of confusion lately about article marketing. The questions I’m hearing include: Does article marketing still work? Should I use a “spinner” to create articles? Why was my article not accepted by the big article directories? How can I write a great article? Where can I find someone who will write […]Continue reading >>>
Want to make more sales the quick and easy way? Then follow this simple formula, and create a sixty second summary page for your readers! The problem is all too common. Two competing factors are true at the same time: 1. Long sales letters produce better results. 2. People don’t have time to read long sales letters. So […]Continue reading >>>
What is the one thing that you see in almost every ezine you read? Classified ads. The reason you see so many classified ads in ezines, on web sites and other places is simple. They work. Classified advertising is one of the most cost effective forms of advertising on the Net today. Like most things […]Continue reading >>>
You can write great selling copy! As a copywriter by profession, I may be accused of being a little nuts for saying that (some copywriters love to think only they can write) but it’s true. Don’t get me wrong, it’s not that I don’t want your copywriting business, because I do. What I want more, however, is […]Continue reading >>>
Everyone who owns a web site wants it to be “sticky”. We want visitors to stay on our site long enough to see what we have to offer … and hopefully buy something.
In this regard, web sites and offline stores have something in common. While we both suffer from our share of “tire kickers” (those who never intended to buy), we know that the longer a person stays in our store the greater the odds that they will buy something. And much like an offline store, we entice them in every way we can to stay a while.
Here are four ways to put more sticky in YOUR site.Continue reading >>>
Charlie Page here, back with another case study to help your online marketing. These case studies come from consultations I have done with DOE lifetime members. A woman told me the other day, “I’ve been told to do article marketing. Go. Go quickly. Do article marketing.” She joined a business. They said, “Get out there and do article […]Continue reading >>>