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Category Archives for "Content Marketing"
55

Creating Yes Momentum

There is an old sales technique from the 1970s that works very well on the Internet. I know because I’m an old salesman from the 1970s! 🙂 It’s called building “yes momentum” and it works incredibly well to raise conversions on sales letters, one time offer pages and squeeze pages too. I want to share […]

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7

Internet Marketing Dictionary

Doing business online can be confusing. Nothing in the offline world prepares us to deal with terms like ‘autoresponder’ or ‘conversion ratio’. So I’ve compiled this list of terms to help. If you find yourself confused about a term listed here, or need to understand a term not listed here, just enter a comment below […]

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31

The 60 Second Solution

Want to make more sales the quick and easy way? Then follow this simple formula, and create a sixty second summary page for your readers! The problem is all too common. Two competing factors are true at the same time: 1. Long sales letters produce better results. 2. People don’t have time to read long sales letters. So […]

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12

Smaller is Better

What is the one thing that you see in almost every ezine you read? Classified ads. The reason you see so many classified ads in ezines, on web sites and other places is simple. They work. Classified advertising is one of the most cost effective forms of advertising on the Net today. Like most things […]

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4

Make Your Site Sticky

Everyone who owns a web site wants it to be “sticky”. We want visitors to stay on our site long enough to see what we have to offer … and hopefully buy something.

In this regard, web sites and offline stores have something in common. While we both suffer from our share of “tire kickers” (those who never intended to buy), we know that the longer a person stays in our store the greater the odds that they will buy something. And much like an offline store, we entice them in every way we can to stay a while.

Here are four ways to put more sticky in YOUR site.

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26

How Does Article Marketing Work?

Charlie Page here, back with another case study to help your online marketing. These case studies come from consultations I have done with DOE lifetime members. A woman told me the other day, “I’ve been told to do article marketing. Go. Go quickly. Do article marketing.” She joined a business. They said, “Get out there and do article […]

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