This is the first part of a two-part series on creating the perfect lead magnet.
When it comes to list building we often hear the term “lead magnet”. But people have questions about lead magnets that need to be answered.
The three most often asked questions I get about lead magnets are (1) what is a lead magnet (2) does having one really matter and (3) what makes a great lead magnet work well?
Good questions all, so let’s tackle each one and get an answer.Continue reading >>>
I know, I know … what a silly question, right? Of course your list can NOT be too big!
Or can it?
When it comes to lists, I believe there are five excellent reasons why smaller can actually be better.
Before we get to the reasons, let me clarify exactly what I am talking about.Continue reading >>>
Part of succeeding online is knowing what success looks like. As the owner of the Directory of Ezines I am often asked”what does a profitable solo ad look like?” People who ask believe that modeling something that has worked will give them an edge; that knowing what success looks like and doing something similar will lead to better results. And they are […]Continue reading >>>
Have you ever invested your time and energy into running an ad with a huge list, only to get almost nothing in return? Most of us have had this experience. And if this has been you, the problem may NOT have been with your ad or your sales funnel. The problem may have been with […]Continue reading >>>
There is a gut wrenching mistake that many people who are wanting to succeed online are making. I made this mistake for years before I discovered how easy it was to correct. I can’t imagine how much money I left on the table during those lean years. Ironic because I really needed to make money back then! I […]Continue reading >>>
This is the first article in a three-part series designed to help you build a real online business. You are here – Build Your Business On A Firm Foundation Article 1 – How Can I Reach You? We wrap up with – Five Ways To Monetize Your Blog In my last article I shared a few […]Continue reading >>>
Has 2015 shaped up to be what you wanted it to be? If you are like many, the answer is “not so much”. While it is important to maintain a positive attitude, and vital to embrace every single victory it is also important to know when things should be going better but are not. If […]Continue reading >>>
I recently moved all of my mailing lists from Aweber to Ontraport. This was a big decision. I had been with Aweber for almost 12 years, and my lists are the lifeblood of my business. After all, if you can’t communicate with customers and prospective customers you are out of business. Before I begin let […]Continue reading >>>
Seth Godin is a genius. Not the “invent the best widget” type of genius but rather the “this is how humans buy things” type of genius. Incredibly, he shares his best thinking free. He often gives away books he knows could become best sellers. And he should know, he’s written many a best seller. Here […]Continue reading >>>