36

Five Ways To Earn More Now Using Email

It’s all too easy to get caught up in the hustle and bustle of everyday life and forget to do those basic things that create real results in our lives.

While posting video and Twittering are all fine and good, we MUST use the basic and proven methods of marketing if we want to survive and thrive.

And email marketing is one of those basics, one you might be overlooking right now.

It is undeniable that the MOST powerful form of marketing online today is email marketing.

If you look at any major product launch you will see they are done with email marketing. Even these silly “email is dead” desktop delivery products are sold using the medium they claim to be replacing … email!

Ever wonder why?

The reason is simple. Email marketing works!

Recent studies show that over 40% of people surveyed buy things online based on an email they receive. I know I do, and I’m willing to guess that you have bought products too that you learned about in your email inbox. And who hasn’t visited a site and filled in a form to learn more about a product they were interested in?

These things are now a part of all good marketing. The President uses email. Your bank uses email. All online marketers (every single one) uses email. Isn’t it time you experienced the full power of email marketing too?

While video might be replacing long written sales letters (it is) nothing will replace email. In fact, every sales letter you see that is done with video contains that ever-present “sign up for the next video” box for you to fill in.

And then it’s the email follow up that sells us on taking action.

I know you know this because you, like me, get all those “act now” messages!

So now the questions is this – how can YOU use ethical, permission based email marketing to promote the products or programs that will help YOU earn a full time living online?

Here are five ways you can use email to do more. To sell more. To keep more customers happy. I hope you use each one.

1. CUSTOMER FOLLOW UP

Whether it’s a simple as a one-time ‘thank you’ or as elaborate as a 50 message follow up system, customers love to know you care.

At a minimum, send one message thanking customers for every order.

To power up this idea, create a follow up system using your favorite autoresponder and offer your customer more chances to buy. Share neat ways they can use the product they bought from you. Be helpful in every way you can.

If you do nothing more than give a hearty recommendation for the products you use and like you will sell more than ever AND help your customers too. They are likely having the same problems you face. If you have a solution, share it.

Keep messages short and they will always be welcome.

2. CUSTOMER LEARNING

Do you offer a product that takes a bit of learning to use? Most products do take a bit of instruction to master.

Teach your customers how to get the benefits they deserve from your product or service via email.

Keep messages on topic and separate your follow up series into bite-size learning pieces. These follow up messages can bring your refund rate to near zero … a good thing indeed.

3. PRE-SALES SERIES

This is what most people think of when they think about email marketing. Sending emails to sell a product. Nothing wrong with that. In fact, statistics prove it works!

Think about this – if even the best websites out there only convert 2% of visitors into customers on their first visit what happens to the 98% of people who don’t buy?

Sadly, this is what happens.

  • They leave
  • They never come back
  • They buy from someone else

Bummer. The good news is that all of this can be avoided if you just capture their name and email address so you can remind them to return.

After all, they didn’t land on your site by accident. They were looking for something and the odds are YOU have what they want.

They just weren’t convinced the first time around. And that’s perfectly natural. How often do you buy the first thing you see? Comparison shopping is the way of the Internet, and getting prospective customers to return to your site is the challenge.

A pre-sale series is the answer!

This is actually very easy to do. Just write down the top ten reasons why someone should buy from you, then put each in a follow up message. Send one a day until they are all delivered.

Offer the series to everyone who visits your site and let time do the selling work for you!

Or you could let me teach you how to do it.  🙂

Our experience has been that up to 60% of visitors will take your free information if you do a good job of selling the idea.

In my 12 or so years online there have been a handful of things I have learned that are absolute. One of them is this – every website can sell more if they use email marketing well. End of story.

4. SPECIAL PRICING AND REVIEWS

Use email to deliver insider information on special bargains, limited time pricing, and more.

Much like a coupon sheet in your local newspaper, selling advertising in this type of email is a breeze.

The idea here is simple – YOU do the research and prove the value of products and then report on that to people on the list.

When they buy they buy from YOUR affiliate link and everyone wins!

5. HARD TO FIND NEWS

Want to know THE secret to building a loyal mailing list? Give the people what they want!

People love offbeat news, especially when it has a connection to their lives.

For the best example of this on the Net today visit this site. You’ll love it! I’ve been a subscriber for years and suggest you subscribe too.

Even more ways to make money with email marketing.

More ideas about how to use email to sell more could include:

  • Announce Special Events
  • Do A JV With Someone Whose Product Compliments Yours
  • Sell A Message In Your Follow Up Series
  • Teach Affiliates How To Sell More FOR You
  • Create A Discussion To Research Your Next Product

Email is everywhere and tremendously effective. But it can be one of those methods that gets overlooked in the rush to find the Next Big Thing.

Don’t fall into that trap – make sure your email marketing is rock-solid and then experiment all you want with the “next big thing” as time allows.

Start to USE email in your business today and I can guarantee you will make more money with less effort in the months to come.

And THAT is a beautiful thing indeed!

Charlie Page Sig

Click Here to Leave a Comment Below 36 comments
One Good Idea Can Change Everything! - CharliePage.com - November 2, 2014

[…] idea, or goal, might be to master the art of email marketing. Great idea! Now let’s take action to make that […]

Reply
Are you a victim of vampire marketers? - CharliePage.com - October 9, 2014

[…] Do they build lists and use email marketing? […]

Reply
What is a Joint Venture and How Can I Get One? - CharliePage.com - October 9, 2014

[…] can send an email to the list quite easily and as often as they […]

Reply
email - January 31, 2014

With havin so much content do you ever run into any issues of plagorism or copyright infringement?
My site has a lot of unique content I’ve either written myself
or outsourced but it seems a lot of it is popping it up all
over the web without my authorization. Do you know any methods
to help prevent content from being stolen? I’d definitely
appreciate it.

Reply
kevin - January 5, 2014

Great article… hard to believe, but many, many websites still do not have a strategy to capture email addresses. And when they do, it`s usually “sign up for our newsletter” . Sad!

Reply
Online Business: Three Keys To Succeeding This Year | CharliePage.com - January 1, 2014

[…] what I did when I was down to my last few dollars (literally). I wrote articles, sales letters, selling emails and more for whatever price I could get. If it put food on the table I would take the job. I wrote […]

Reply
What is a Joint Venture and How Can I Get One? | Online Money Making Secrets - November 12, 2013

[…] , & ldquo; I did a joint venture with this person. […]

Reply
15 Proven Ways to Promote Affiliate Products - Part 2 | CharliePage.com - August 2, 2013

[…] is email marketing. It’s the most powerful form of marketing online. Bar none, end of story. Every major marketer […]

Reply
Curation Business Plan | CharliePage.com - July 7, 2013

[…] the logic is immutable. People who visit your site will want to hear from you and email is the #1 way to do […]

Reply
Internet Marketing: Help Others Help You | CharliePage.com - February 14, 2013

[…] is all too easy for a person to be online for 10 hours or more a day, even deal with hundreds of emails, and still feel completely […]

Reply
Online Marketers: Tame the Email Monster! | CharliePage.com - February 1, 2013

[…] “I’ll EMAIL it to you”, we said to one another, wanting to be efficient and up to the moment. We understood technology. We got it. We had email. […]

Reply
Paid Advertising & Traffic: 20 Methods That Create Fast Results | CharliePage.com - January 26, 2013

[…] Email marketing and ezine advertising are similar but a bit different. The difference is that there are companies with very large lists that will sell you solo ads but they don’t publish an actual email newsletter. These companies range from the very large to smaller players, so you need to know who you are buying from and avoid spam complaints. But solo ad sends to these lists can work very well. […]

Reply
Five Ways To Earn More Now Using Email - January 22, 2011

[…] View the original article here […]

Reply
Ieishah - March 30, 2010

I concur…email marketing is an effective online marketing strategy assuming that the person using this method has already built their lead list. In the alternative, a person can buy leads which could be very costly. Bottom line…without a list of opted-in prospects, this marketing strategy may prove to be futile.

Reply
    Charlie - April 1, 2010

    I agree and disagree. Buying leads almost never works. Buying ezine advertising does work. When you buy an ezine ad you are using someone else’s list (the publisher’s list) to broadcast your message. I have my own list, which is very responsive, yet I buy ezine ads every week because I want to leverage the power of other people’s list.

    There are always many ways to accomplish a singular goal.

    Charlei

    Reply
Leonard - March 28, 2010

Hi Charlie great info as usual. I just have a question for clarification purposes.
on the followup selling system salespage it says we will get some squeezepage templates but the end of your article says you will build 25 squeezepages for us, the two are quite different so could you please explain will we get 25 aqueezepages BUILT for us that join or just get templates that WE build.

Reply
    Charlie - March 30, 2010

    Leonard,

    The sales letter on that site needs to be updated. The site is in pre-launch so everything is not as tidy as I would like. Both are true – we build 25 squeeze pages for members and provide great templates for those who prefer to do the work themselves.

    Thanks,

    Charlie

    Reply
Melissa Galt - March 28, 2010

Hey Charlie,

Just an idea but if you included an affiliate link to your tools, like aweber and such be good opp for you and even better for your audience and sure many don’t know what tools to use.

Thanks for the tip on to the Tell the Truth, I subscribed. I also use:
http://www.urlesque.com
http://www.fark.com
http://www.bspcn.com/
http://www.theonion.com

Cheers, Melissa

Reply
Melody Blake - March 28, 2010

I find your articles to be most enlightening and full of information. I am so glad to be a member of the DOE. The help you offer is priceless. Thanks again, Charlie!

Sincerely,
Melody Blake

Reply
Romona - March 27, 2010

I have a new website and is new to IM/AM . I don’t have an email list and don’t know how to get one.

My site is 2 months old and have almost 0 organic traffic and haven’t sold anything yet…..what is your suggestion for email list. I just started article marketing. Your emails are informative.

Reply
    Charlie - March 30, 2010

    If i were you I would write a report about your product (kitchen carts) and offer that as a free immediate download if they subscribe to your list to learn more. You both win this way – they are on your list (you win) and they get a cool shoppers guide to kitchen carts right now (they win).

    Charlie

    Reply
jeffrey dibble - March 26, 2010

Hi Charlie,

Please take a look at this website and tell me if I can make lots of money with by email marketing, article marketing or video marketing. I am a DOE lifetime member but I ‘m totally out of touch with it. I am not saying that your DOE is no good but there is tons of quality information,marketing and resources and I just don’t know how to use your DOE properly. Please advice me,Charlie. I’m totally lost here.

I love article marketing,video marketing and I do love email marketing but I’m suck with email marketing. After reading this article, I am going to try email marketing your way. Is it cover in the DOE as well. Just to be sure, you need a list to be able to do email marketing but my list is small. Shall I build another new list before I do your follow up marketing sales funnel. Should I but since I’ve DOE.

Anyway, what a quality article you written here.

Thanks again.

Jeffrey Dibble
Your Friend

Reply
    Charlie - March 30, 2010

    Jeffery,

    You do not need a list of your own to succeed with email marketing. Having your own list is a plus but most don’t, so what do they do? They buy ads in ezines where, for a modest fee, the ezine publisher will send the ad to their entire list via email. This is the essence of ezine advertising – find an ezine that fits your offer and buy an ad and it’s like renting that entire list for a day!

    If you have not logged in to the Directory of Ezines for a while please do that and download the Quick Start Guide. It will help you get started quickly.

    Charlie

    Reply
Jon Porter - March 26, 2010

Charlie, thanks for the info. I’ve been slowly building a list with a free report offered in exchange for an email address. I have approximately 100 people on this particular list. What is a good list size to build before sending a sales email (as opposed to a regular informative email)?

Reply
    Charlie - March 30, 2010

    Jon,

    I think the first thing you might send them is a question, not an offer. Ask them what they need, find it and make a hearty recommendation based on your own experience and research and you will sell much more than if you simply send an offer.

    Hope this helps.

    Charlie

    Reply
Charles Kaluwasha - March 26, 2010

Email marketing is the most effective type of communication to clients. As you have stated, most sales are made by sending out emails to your list. I get pre-launch promotions every day and I guess every one does too.
I have subscribed to an auto-responder service and have automated my messages, sent out once or twice a week.
The only thing I do not do always is to teach my customers how they can benefit from using my products and services. Thank you for reminding me on this.

Reply
Nicholas Wind - March 26, 2010

More common sense Charlie.
Email marketing is a science to be good at it.
I am busy learning another skill that fits with email marketing and that is copy writing.

Thses two together can make you wealthy.

Reply
    Charlie - March 26, 2010

    I love to write copy. And I love email marketing. I merged those both into Follow Up Selling Systems. Not meant to be a plug – just saying that being able to do what you love to do is a blessing and I’m feeling especially thankful.

    I agree with you completely.

    Charlie

    Reply
Thomas Leighton - March 26, 2010

I always enjoy your tried and proven methods. I am involved not only in an MLM company; (listed under website), but am also am involved with a new marketing system that is really doing a good job for me. I will not go into the system because I don’t think that this is the place to do it.

If you would like to email me, I would like to tell you a little about the marketing system that I am using at the present time and would appreciate your feed back.

You always have such great articles and I for one appreciate them as I am sure your many loyal followers do also.

Tom Leighton from Lewes, Delaware

Reply
Nigel James - March 26, 2010

A subtle reminder of some simple steps that can lead to more profits – Well done Charlie.

Reply
Andre Arnett - March 26, 2010

Thanks for the article about using emails to connect with your customers. I do understand the importance and am now starting to try to incorporate more. This post has given me a few more ideas for how I can use them.

Reply
pindi sahota - March 26, 2010

hi.

can you send me an email about the 25 squeeze pages you are offering to build with this offer and how that would actually work?
i hope to hear from you soon.
kind regards
pindi sahota

Reply
Dr. Carney - March 26, 2010

Hey Charlie,

How can and what time can I call you as I’m now ready to start doing some ads etc because I’m a lifetime member. Your stuff is great, and since I’ve been a member, i’ve done nothing, but that is all about to change. I love email marketing and currently write emails. I’m sure you’ve heard of Matt Furey, but I’ve never purchased his system, but he’s very good at what he does. And I’m sure you’re good at this also, so i just want to know how to get in contact with you personally, as I’m all about personalized marketing, from emails, to postcards, to reports.
Let me know.

Dr. Carney

Reply
    Charlie - March 26, 2010

    DOE Lifetime members can log into the DOE and use the Free Consulting link on the left side of the page to make telephone appointments with me. Skype and email is also an option.

    Reply

Leave a Reply: