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What Does Great Marketing Look Like?

When it comes to marketing and making money online, there is considerable confusion about what to do. One reason is that people don’t know what great marketing looks like.

Let’s fix that today. But first, let’s look at what very bad marketing looks like.

Bad marketing makes claims like …

  • “Blast your ad to 4 million” shouts one site.
  • “Get clicks for as little as a penny” screams another.
  • “Create a blog and get rich” we hear time and time again.
  • “Go from $0 to $100,000 in 60 days!” Does anyone fall for this anymore?

But it’s not that simple, is it?

I suspect you know by now that succeeding online is more than just placing an ad and cashing the check.

You probably know too that succeeding online takes — ready for it? — hard work and perseverance.

Yes, it’s work but you can do it!

All of this begs the question “If these things don’t work what DOES work?”

In other words … what does great marketing look like?

Let me share five attributes of great marketing. Then I will share a site that exhibits all five virtues.

I can just about guarantee that you have not seen this site. 🙂

I believe great marketing does the following:

    1. Teaches
    2. Sells
    3. Follows up
    4. Creates value
    5. Gets shared

Let’s look at each briefly and then I will share a site that does all of these very well indeed.

Common Sense Blog Blueprint Copyright © Charlie Page

Great Marketing Teaches

Many years ago there was a school of selling that believed prospects should not be educated, that they should be “teased” and “tricked” into making the purchase.

Those days are over.

Today’s consumer, the Internet-age consumer, wants and needs more information than ever before.

  • They want to know what your product or service does.
  • They want to know what’s in it for them – how they will benefit.
  • They want reviews.
  • They want to ask questions.
  • They want testimonials.
  • They want to be reassured you are for real.

If you don’t do these things (or many of them) they will simply move on to one of the other 50 million sites Google offers them.

PERSONAL NOTE: I believe that teaching, sharing actionable and helpful information on your blog, in articles, videos and more is the #1 way to sell things online today.

Great marketing teaches. And teaching sells — no doubt about it. It creates happier customers too.

Great Marketing Sells

Far more than just teaching for the sake of teaching, great marketing builds sales momentum from the teaching that is shared.

The entire point of giving out free reports, writing articles like this one, and more, is to make a sale.

After all, if you are not making money you can’t keep giving out great content, right?

At some point, you have to feed the family and pay the mortgage.

Am I saying that EVERY piece of marketing must “close the deal”?

No. Not at all.

But I am saying that all information shared should lead the reader to one of a few conclusions

  • You (the person doing the marketing) knows what you are doing.
  • What you are teaching about works in your life or the life of others.
  • What you are teaching about can work in the reader’s life too.
  • Getting started is easy.

If you focus on those messages in your marketing you will do well indeed.

Great Marketing Follows Up

We live in a distracted time. We are so distracted that we are having to pass laws to stop people from texting WHILE they drive a car!

Never before have there been so many distractions, so many choices.

This, in part, is why websites no longer convert visitors into buyers very well.

The good news is this. There is a way to dramatically increase sales of any product from any site.

That way is this – stop trying to make the sale now and start building your list instead. Then let email follow up do the selling.

The logic for this is undeniable. And the proof is everywhere.

Am I saying you should remove all your sales letters and “add to cart” buttons from your site and never ask for the order?

No. Not at all.

What I am saying is this — until you have a highly profitable list never, and I mean never, drive traffic to any page that is not a squeeze page where you are building your list.

Once you have a profitable list no one will need to remind you of what I just said. You will know, in a way that only experience can teach, that the list is everything.

Great Marketing Creates Value

Without value, without over-delivering on your promise, you will make the first sale but no more.

And when it comes to succeeding online, making the SECOND and following sales is the true secret of success.

Why?

Because it costs six to twenty times more to make a customer the first time than to sell a second item to your existing customer.

Six to twenty times! That’s huge.

There is no doubt that adding true value to the product your customer buys is perhaps the smartest marketing you can do.

But what if you are an affiliate marketer?

What can you do if the product you promote is not your own product?

You can add value after the sale in one of many ways. I’ll give you three to get your thinking started.

  1. Offer an EXCLUSIVE bonus. This can often be a resale rights product that enhances the product you are promoting.
  2. Offer CONSULTING. If you have experience with the product you are promoting offer a half-hour Skype call where you will walk the new buyer through the system.
  3. Create a COACHING club. If you want to really power up your affiliate marketing, and if you are willing to invest some time learning, create a private membership just for people who buy the product from your affiliate link.

I’ve done all three and they work very well indeed.

Common Sense Blog Blueprint Copyright © Charlie Page

Great Marketing Gets Shared

Quick – What is the most powerful form of advertising on the planet?

Now, what is the one form of advertising that no money can buy?

If you answered “word of mouth” you are correct.

Word of mouth advertising, also known as friends telling friends, is the most powerful form of advertising known to mankind — and you can’t buy it no matter how much you spend.

When your friend tells you about a product he or she bought and likes you instantly associate all the good feelings and trust wrapped up in your friendship with that product.

This raises the level of respect, and interest, you have to a new level.

That level is the “PRE-SOLD” level.

When a friend tells you about a product they love you are “pre-sold”, meaning you will buy that product (in most cases) if you need what it does.

This can’t be bought, it can only be EARNED.

It’s also the reason why so many “review” sites exist online. Most of them fail because the “reviews” are not reviews at all but rather thinly-veiled sales pitches for the product being reviewed.

If all of this sounds a bit daunting to you – like more than you will ever be able to do – don’t be worried.

You do not have to do all of this to succeed online.

But you can’t hit a target you can’t see so it’s good to have a clear picture of what you want your marketing to look like eventually.

For now, focus on one area and do as well as you can with that.

  • If you have knowledge, or can do research (or hire a researcher) consider the “teaching sells” approach and start an authority blog.
  • If you have money and want to use the “marketing sells” approach let your paid advertising do its job but add some free teaching to make it more powerful.
  • And if you don’t have a follow up system on your blog or site now, get busy creating one.

It is simply THE MOST PROFITABLE thing you can do.

No matter where you stand now, knowing where you want to go is the first step in achieving your goals.

Now that you know what great marketing looks like evaluate where you are now, where you want to be and set your goals to reach your destination.

>>> NOW FOR THE SITE <<<

To sell all of this in action – teaching, selling, follow up, high value and strong word of mouth, visit this site …

http://moenormangolf.com

Study what they do. Get on their list and watch how they market. You will be glad you did.

Be well,

charlie-sig

Charlie Page
 

Happily married for 43 years, Charlie is the dad to two wonderful daughters. He is the author of 12 books on Internet marketing and creator of over 15 membership sites. You can see all Charlie offers using this link Click Here

Click Here to Leave a Comment Below 40 comments
Barry Selk

Hi Charlie, a review video case study from you would be great learning tool also!

Reply
richm36

Yes, would love a video. Thanks so much for offering, Charlie.

Reply
Delbert Dory

Charlie….

I’ve been kicking around the ‘net for some years now…looking at the next Sparkellee….hoping

“THIS” will be the one that will take me to the financial heights I so desire.

Weeeellll, aging, and dwindling financing, made me take another look at the road I’m on

and it didn’t seem to have any light at the proverbial end of the tunnel….*sigh*

Then I remembered a saying supposedly attributed to Thomas Jefferson:

“Empty the coins from your purse into your mind and your mind will fill your purse with coins.”

Though I’ve become a member of “Uncle Charlie’s World”, I’ve been slow to move thru

the modules in your product. My bad. BUT, I HAVE been a faithful reader of your posts and

found them to be everything this particular post has stated an article should possess.

You’re looking for 50 people to comment to this post to initiate an analysis/review of the golf

website to which you refer.

I’m aMAZED that you’ve only received 29 people that would have you do just that.

I’m hoping this re-issue of your article will reach the aforementioned 50 posts.

Please add me to the list of people that desire that analysis.

Delbert….#30

…..Enjoy the day, it’s your choice.

Reply
Delbert Dory

Charlie….
I’ve been kicking around the ‘net for some years now…looking at the next Sparkellee….hoping
“THIS” will be the one that will take me to the financial heights I so desire.
Weeeellll, aging, and dwindling financing, made me take another look at the road I’m on
and it didn’t seem to have any light at the proverbial end of the tunnel….*sigh*
Then I remembered a saying supposedly attributed to Thomas Jefferson:
“Empty the coins from your purse into your mind and your mind will fill your purse with coins.”
Though I’ve become a member of “Uncle Charlie’s World”, I’ve been slow to move thru
the modules in your product. My bad. BUT, I HAVE been a faithful reader of your posts and
found them to be everything this particular post has stated an article should possess.
You’re looking for 50 people to comment to this post to initiate an analysis/review of the golf
website to which you refer.
I’m aMAZED that you’ve only received 29 people that would have you do just that.
I’m hoping this re-issue of your article will reach the aforementioned 50 posts.
Please add me to the list of people that desire that analysis.
Delbert….#30
…..Enjoy the day, it’s your choice.

Reply
flatstone

Hi Charlie .. YES .. I would definitely like to see a study

Reply
Sharon Butler

Hi Charlie,

I’d love to have your blow-by-blow discussion of this golfing website. It’s hard for me to see the elements that you are saying are so important and I would love to apply them to my own website. Thanks for your help. I have been following you for years and I am a lifetime member too!

Reply
PlexusReviews

Let me be the 30th person to comment. I am very happy that I found your site. I was almost to the point of turning off my computer and giving up. After reading many of your posts, I feel some inspiration coming back. I am pushing a network marketing weight loss product with a business building opportunity and I think I’m headed down the wrong direction with my efforts. Thanks Mr. Page for your inspiration and a new found inspiration.

Reply
Dexter Marshall

Charlie, it would be great if you did the video case study.

Reply
Clive Simon

Thanks Charlie and yes lets hear it….

Reply
Donald Driscoll

How do I recover my password and why is it so difficult to make contact with you?

Reply
Donald Driscoll

How do I get in touch to find my lost password ? I’ve tried the I Forgot my password link, but I don’t receive the email I’m promised
Don Driscoll

Reply
PaulCav

Hi Charlie, “Sharing of, The Experience(s), is like the, Match, to Light A Candle.” Let the imagination, take over, from here..Do The Video.. can, never get enough..

Reply
MsJudyD

I agree with all above comments…..video case study would be great.

Reply
Sheilah Mitchell

Yes please. The more one understands about this, the better

Reply
Hen Sie

I am a very lazy reader, you make me read again.
Thanks for encouraging me, like to see the video.
Looks like I am going to school again 🙂

Reply
Bozena

Yes, absolutely. Great site.

Reply
lee seik yi

yes, charlie. Thanks.

Reply
Derek Dunbar

Hi Charlie

Thanks for another informative article. Please do a case study to demonstrate how this company is applying those techniques.

Reply
Susan

Awesome and yes would live to see a video explaining these keys skills

Thanks again for always sharing great and valuable content

Chris and Susan

Reply
Don

Hey Charlie,

Another great article and, YES, please, I’d love to see your review of the site.

Thanks for everything!

Don

Reply
emmanuel clifford

yes, I need the video

Reply
Adrian

Yes please 🙂

Great article btw

Adrian

Reply
Dexter Marshall

Charlie, this article of yours is the type of info I need to get my internet marketing organized and understood. I really appreciated your writing this.
I say “yes” to the video case study. I am finding that video presentation is a very good tool. I’m sure I would learn things if you do the study.
Thanks, Charlie!

Reply
frederic

YES > show us what you love about this site. We will learn over your shoulders… YES, do it.

Reply
Mollie

Yes Charlie…I think a video case study on your ideas using a blog site to illustrate ‘how’ it is implemented successfully is a GREAT idea!!

Reply
Paul Warner

Another terrific post and lots of good valid points of which I agree with them all, and as
far as a marketing case study, I think it would be great. Thank you Charlie Page getting really like reading these posts that you write. Paul

Reply
Debra Moore

Once again, Charlie hit the “nail on the head” so to speak. Excellent article with some useful and applicable information.

Reply
Dr. Ivan Carney

Great article Charlie. By the way, I hope you’re feeling better and your health is good. I know that once you lose your health, nothing else is important. Okay, the article was again good, and I’m all for a case study. It’s amazing what you can offer people and what kind of results you can get. A friend of mine was doing a FREE GIVEAWAY for a beautiful high end iPhone cover with magnet and all they had to do was show up. Well guess what. I went down there since my car was there (I left it there the night before) to tell him to check the transmission fluid, and I got to his place with my mini iPad in hand. I wanted to video tape the people in line. Well I ended up getting the $65 dollar case for FREE because no one had shown up. I told him you have to figure out what THEY WANT, not what they NEED because they’ll never ever tell you unless you ask, and secondly people are strange. They’re just people. Go figure. Anyway, just wanted to let you know that a case study would be great. I’m all for you. You write some really good articles and you’re right on point. Anything to do with marketing is what I’m looking for.
Dr. Carney
http://www.ChiropracticMarketingDoctor.com

Reply
    Kevin O'Leary

    Ivan, bet ‘ya dollars to doughnuts the reason why nobody showed up was because the promo was a single-winner contest. If all attendees were similarly rewarded, the lot would have been packed.

    Reply
Tina Grove

Thanks Charlie, great info as usual. And yes, I’d love to see a marketing case study. I see how the site covers all the topics you mention, but getting things broken down always makes it easier to recreate.

Reply
Carole

Yes, I would like to see a marketing study on this site and why its great, does it really sell, and why?

Reply
Lawrence Mills

Hi Charlie,
Sounds like a good idea

Reply
Oliver

Hello Charlie ,
I am Proud to be the first person to ask you to do the case study on this great site… i can see from the first look that it does all the attributes shown above….Waiting your Case Study…

Reply
lynwood

yes do a video about this golfsite

Reply
Gerry Begg

Hi Charlie
I do not have a website yet and I do not play golf but would really like to
hear and see you by video perform a case study on the Graves Golf site. I think every one would benefit from this

Reply
Marilyn

Yes, Charlie, I downloaded the pages and e-book – as I am coming back to Marketing I would indeed like a video lesson on Marketing! Especially because you do it so well! Thanks for information and your thoughtfulness on helping people attain on-line Marketing that sells.

Reply
Russ Critendon

Hi Charlie,
i would like you to do the video case study.

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Stephen Main

Video case study sounds good.

Reply
Will McAllister

Hi Charlie – a resounding “Yes”

By the way – how does an Affiliate of yours track his sales? I have been seeling DOE on Facebook with special Adds.

Regards,
Will

Reply
    Tara

    Hi there Charlie,
    Yah a video case study would be fantastic!
    Hope your doing well!!
    Tara 🙂

    Reply

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