What Does Great Marketing Look Like?
When it comes to marketing and making money online, there is considerable confusion about what to do. One reason is that people don’t know what great marketing looks like.
Let’s fix that today. But first, let’s look at what very bad marketing looks like.
Bad marketing makes claims like …
- “Blast your ad to 4 million” shouts one site.
- “Get clicks for as little as a penny” screams another.
- “Create a blog and get rich” we hear time and time again.
- “Go from $0 to $100,000 in 60 days!” Does anyone fall for this anymore?
But it’s not that simple, is it?
I suspect you know by now that succeeding online is more than just placing an ad and cashing the check.
You probably know too that succeeding online takes — ready for it? — hard work and perseverance.
Yes, it’s work but you can do it!
All of this begs the question “If these things don’t work what DOES work?”
In other words … what does great marketing look like?
Let me share five attributes of great marketing. Then I will share a site that exhibits all five virtues.
I can just about guarantee that you have not seen this site. 🙂
I believe great marketing does the following:
- Follows up
- Creates value
- Gets shared
Let’s look at each briefly and then I will share a site that does all of these very well indeed.
Great Marketing Teaches
Many years ago there was a school of selling that believed prospects should not be educated, that they should be “teased” and “tricked” into making the purchase.
Those days are over.
Today’s consumer, the Internet-age consumer, wants and needs more information than ever before.
- They want to know what your product or service does.
- They want to know what’s in it for them – how they will benefit.
- They want reviews.
- They want to ask questions.
- They want testimonials.
- They want to be reassured you are for real.
If you don’t do these things (or many of them) they will simply move on to one of the other 50 million sites Google offers them.
PERSONAL NOTE: I believe that teaching, sharing actionable and helpful information on your blog, in articles, videos and more is the #1 way to sell things online today.
Great marketing teaches. And teaching sells — no doubt about it. It creates happier customers too.
Great Marketing Sells
Far more than just teaching for the sake of teaching, great marketing builds sales momentum from the teaching that is shared.
The entire point of giving out free reports, writing articles like this one, and more, is to make a sale.
After all, if you are not making money you can’t keep giving out great content, right?
At some point, you have to feed the family and pay the mortgage.
Am I saying that EVERY piece of marketing must “close the deal”?
No. Not at all.
But I am saying that all information shared should lead the reader to one of a few conclusions …
- You (the person doing the marketing) knows what you are doing.
- What you are teaching about works in your life or the life of others.
- What you are teaching about can work in the reader’s life too.
- Getting started is easy.
If you focus on those messages in your marketing you will do well indeed.
Great Marketing Follows Up
We live in a distracted time. We are so distracted that we are having to pass laws to stop people from texting WHILE they drive a car!
Never before have there been so many distractions, so many choices.
This, in part, is why websites no longer convert visitors into buyers very well.
The good news is this. There is a way to dramatically increase sales of any product from any site.
That way is this – stop trying to make the sale now and start building your list instead. Then let email follow up do the selling.
The logic for this is undeniable. And the proof is everywhere.
Am I saying you should remove all your sales letters and “add to cart” buttons from your site and never ask for the order?
No. Not at all.
What I am saying is this — until you have a highly profitable list never, and I mean never, drive traffic to any page that is not a squeeze page where you are building your list.
Once you have a profitable list no one will need to remind you of what I just said. You will know, in a way that only experience can teach, that the list is everything.
Great Marketing Creates Value
Without value, without over-delivering on your promise, you will make the first sale but no more.
And when it comes to succeeding online, making the SECOND and following sales is the true secret of success.
Because it costs six to twenty times more to make a customer the first time than to sell a second item to your existing customer.
Six to twenty times! That’s huge.
There is no doubt that adding true value to the product your customer buys is perhaps the smartest marketing you can do.
But what if you are an affiliate marketer?
What can you do if the product you promote is not your own product?
You can add value after the sale in one of many ways. I’ll give you three to get your thinking started.
- Offer an EXCLUSIVE bonus. This can often be a resale rights product that enhances the product you are promoting.
- Offer CONSULTING. If you have experience with the product you are promoting offer a half-hour Skype call where you will walk the new buyer through the system.
- Create a COACHING club. If you want to really power up your affiliate marketing, and if you are willing to invest some time learning, create a private membership just for people who buy the product from your affiliate link.
I’ve done all three and they work very well indeed.
Great Marketing Gets Shared
Quick – What is the most powerful form of advertising on the planet?
Now, what is the one form of advertising that no money can buy?
If you answered “word of mouth” you are correct.
Word of mouth advertising, also known as friends telling friends, is the most powerful form of advertising known to mankind — and you can’t buy it no matter how much you spend.
When your friend tells you about a product he or she bought and likes you instantly associate all the good feelings and trust wrapped up in your friendship with that product.
This raises the level of respect, and interest, you have to a new level.
That level is the “PRE-SOLD” level.
When a friend tells you about a product they love you are “pre-sold”, meaning you will buy that product (in most cases) if you need what it does.
This can’t be bought, it can only be EARNED.
It’s also the reason why so many “review” sites exist online. Most of them fail because the “reviews” are not reviews at all but rather thinly-veiled sales pitches for the product being reviewed.
If all of this sounds a bit daunting to you – like more than you will ever be able to do – don’t be worried.
You do not have to do all of this to succeed online.
But you can’t hit a target you can’t see so it’s good to have a clear picture of what you want your marketing to look like eventually.
For now, focus on one area and do as well as you can with that.
- If you have knowledge, or can do research (or hire a researcher) consider the “teaching sells” approach and start an authority blog.
- If you have money and want to use the “marketing sells” approach let your paid advertising do its job but add some free teaching to make it more powerful.
- And if you don’t have a follow up system on your blog or site now, get busy creating one.
It is simply THE MOST PROFITABLE thing you can do.
No matter where you stand now, knowing where you want to go is the first step in achieving your goals.
Now that you know what great marketing looks like evaluate where you are now, where you want to be and set your goals to reach your destination.
>>> NOW FOR THE SITE <<<
To sell all of this in action – teaching, selling, follow up, high value and strong word of mouth, visit this site …
Study what they do. Get on their list and watch how they market. You will be glad you did.