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Is a 42% click through rate good?

I find this fascinating. I just checked my Aweber stats for the first email I sent out about our Follow Up Selling Systems reopening and was very surprised (and thankful) to find that we had a 42% click through rate.

Here’s what I mean by click through in case you don’t know that term. To me, click through rate is best measured when you divide the number of people who click the link in your email by the number of people who open your email.

Of the emails I sent that day (I sent to a sub list of 39,000) only 3267 were opened. I was a bit disappointed as that is only a 8.2% open rate, which is quite low for my lists.

My mistake because I sent the thing on a Friday night, and people have better things to do than read email from me on a Friday night! At least I hope they do! 🙂

But here was the redeeming part.

Of the 3267 who opened it 1395 clicked on the link in the email!

So that means that about 42% of the people who saw the email actually clicked the link!

Here is a screenshot.

Now that is unusual to say the least.

NOTE: I know that some people will look at that and do the math and say it’s actually a 3 1/2% click through rate since 1395 clicked out of 39,000. But I disagree. I always measure results based on people who see the email and could take action to click – measuring what they do is more realistic in my view when it comes to knowing if your selling message hit or missed.

Want to know why that happened?

  • I have good people like you on my list – I don’t use junk traffic sources like safelists so the people who are on my list are there because they want to be.
  • I am always honest with the people on my list. If you know me, you know that’s true. If you don’t know me Google my name and you should find some good stuff.
  • I work hard to deliver value to my subscribers. Again, if have been on my lists for a while you know I like to teach and give lots of free material.
  • I’m not always trying to “close” the sale. I make a living selling memberships. Not denying that. But 99% of the posts on my blog, and the articles in my ezine, are free teaching.

The reason that I created Follow Up Selling Systems is simple. Over the years I’ve developed a method of email marketing that helps people make big profits from small mailing lists.

I want to teach you how I do it so you can do it too.

I will make no bones about it — I’m hoping you will join Follow Up Selling Systems.

So here’s my sales pitch. If you join, my staff and I will work tirelessly to help you build your lists and succeed with email marketing.

If you find it’s not for you then Clickbank will happily refund your payments. But I believe that won’t happen because what I teach inside Follow Up Selling Systems works … if you work it.

Hope you have an excellent day.

Charlie Page
 

Happily married for 43 years, Charlie is the dad to two wonderful daughters. He is the author of 12 books on Internet marketing and creator of over 15 membership sites. You can see all Charlie offers using this link Click Here

Click Here to Leave a Comment Below 33 comments
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Pier

Hi Charlie,
I do not make any money as yet , even though I have been trying for ten years
(yes10!!) once I made $27.000 on a program my late husband and I discovered
back in the year 2002 then found out it was some kind of illegal scam ( so my deputy chief
of police friend told us) so closed that account down LOL but nothing since.
The point is Charlie as I research a lot of different IM ,s you are the one that stands out as the most honest and fair person online I have come across~ plus Chris Farrell and possibly a couple of others.
I live on a pension and could never afford your rates when you had the $197 for everything
deal wish I could have, but that’s life !!…
Mean while I just want to thank you so very much for your emails as I learn a little bit more
each time and they are all ways well written and thought out.
Keep up the good work !!.
and thanks again…

+1

Reply
Single Mom

Hi, Charlie:

I’m a DOE member and while I may not open all of your emails in the first 24 or 48 hours, I do read them all. Keep up the good work!

April

Reply
Larry Pinnock

Hello Charlie,
I want you to know that I’m one of your new subscribers, and I’m excited and thrilled to read all of the wonderful comments, and I’m looking forward to becoming one of the many who will prosper from your business. Thanks!

Reply
Connie L. Drumgold

It is always a pleasure to get and email t from you at whatever interval because I know you will have something inspiring to present. How I wish I had stayed focused on Vic’s advice to use your DOE system to market to captured markets. But then hindsight is always 20-20. I still regard the lifetime membership investment in the DOE the most important investment of my IM career so far. I am off into some day by day mentoring and coaching which I should have followed sooner; however, the one consistent in my life occurred today and it was an email from Charlie Page! Your article was inspiring, as always, and I look forward to a continued relationship. When the cash does show, and it will, I will be looking forward to a SoloAd effort through the DOE along with my other marketing efforts through all forms of Social Media in which I am carrying my affiliate relationship with the DOE!

Reply
Frank Cortello

From your following I can see you are a well respected gent.My main concernes are My Almighty God,my family and my and their accomplishments.I came up in the depression days(FDR)was president and times were tough.I did manage to aquire eight retail businesses.I bought low,dressed them up and sold for a profit.My four children are all professionals.I have one lawyer,two RNs and my youngest son is retireing @ 51 with a beautiful retirement.So,their successes make me very proud.

Reply
Larry Clark

Charlie, another calculation to make is over a 5-7 day period. At the end of that time, how many people clicked on your link? Why do I ask? I’m one of the ones who had other things to do over the weekend, however, your emails are still important to me so when I see one from you, I want the information.

Been following DOE for years and am a lifetime member. Great content, great advice and not filled with hype like some of the other things I receive. I buy a lot of things that don’t pan out (maybe the other guys see me coming LOL) and am still looking to do things that will be profitable without me being on the phone with people during the day (got a J.O.B. and really Just Over Broke most of the time.)

Look forward to building a list using your techniques. “See you on the other side”.

Larry

Reply
Carl Ashton

yeah, I measure click thru the same way as you Charlie, and I recommend everybody else follow your teachings too 🙂

making the most of a small list is great ‘nut to crack’ if you can do it.

Carl Ashton.

Reply
List Building Highway

Awesome Charlie!
I don’t wonder the rate as you’ve one of the few IM coaches that
pull not push.
Your loyal subscriber,
Tim Pond

Reply
im product reviews

Hello Charlie,

42% click through rate is great.
Keep up the good work.

Sincerely,
Steven.

Reply
Michael-The Affiliate Blogger

Hi Charlie,

Over the years I have been on your list…I have always been happy to click and open any mail that you send. Why? Because Charlie as everyone else has mentioned above you provide value and you are honest.

I always recommend you to my list and teach them what I have learned about you. I am a happy member of the DOE and an affiliate as well. Thanks Charlie…you bring light to an industry full of false gurus and hype. You have been an example of how to succeed on the internet by being ethical and honest in one’s marketing. God Bless

Reply
Achmad Karno Widjaya

Hi Charlie,
Now it’s clear for me about open rate and click through rate, and really make sense.
Concerning the number i have no idea, but i can understand if you’re unhappy with the open rate result.
Thank you again for the lesson.
Regards,
Achmad K.W.

Reply
Michael Dages

Hey Charlie, I appreciate your point about teaching and honesty, it makes a difference. There are millions of people turning to the Internet in an effort to make enough money to survive… Most of these people do not know much about marketing online… They need to hear from someone like you that is very helpful, and more importantly, someone they can trust. Good Job!

Reply
Seng Sotharith

Hi Charlie,

Thank you again for sharing me a valuable video. I am very interested in the tip you showed me. I think It is useful for me that have just started online marketing. Although i have not succeed with it, i have tried learning from all your guide. Now i know better than before since i have learn from you. When i have enough money, i will join with your program in the future. Now i am promoting click bank product. Anyway, i need advice from you.Would you mind telling me free sources how to promote it?. I hope you will help me.

Sincerely,

Seng Sotharith

Reply
Linda Basta

Hi Charlie
I was a click through and just was thrilled with your info>
Love to join, but just way out of my price range right now.
Maybe sometime…
i do appreciate all the info that you DO share free. It so helps us little guys.

To you well deserved success,
Linda

Reply
Terence Parker

Charlie
As usual another great article.
I Have been doing internet marketing affiliates since 2009 and have been a DOE lifetime
member since 2009 as well.
I think DOE is one of the greatest recources online and can’t wait for the new updated version.
I haven’t made much in the way of commissions yet but I will keep plugging away.

I plan on signing up for your Follow Up Selling System as soon as I have funds available.

Reply
Nell Sullivan

Hi Charlie, I been following your for over a year and your records or posts are always

great.

Warnest Regard

Nell

Reply
Linda Sophia Clark

Hi Charlie,
I do not make any money as yet , even though I have been trying for ten years
(yes10!!) once I made $27.000 on a program my late husband and I discovered
back in the year 2002 then found out it was some kind of illegal scam ( so my deputy chief
of police friend told us) so closed that account down LOL but nothing since.
The point is Charlie as I research a lot of different IM ,s you are the one that stands out as the most honest and fair person online I have come across~ plus Chris Farrell and possibly a couple of others.
I live on a pension and could never afford your rates when you had the $197 for everything
deal wish I could have, but that’s life !!…
Mean while I just want to thank you so very much for your emails as I learn a little bit more
each time and they are all ways well written and thought out.
Keep up the good work !!.
and thanks again…

Linda S C

Reply
Harold Ward

Hi Charlie, Nice going on your 42% click thru rate. The result of a content, targeted list.
Enjoy your day,
Harold

Reply
Jacob

I think this is the best product around the Internet. One day I will redeem membership. I think that because something worked for you it will work well for me.

Reply
Mark Dake

I think a 42% CTR is great and I agree with your math. It is more representative of the timing and other relevant factors.

I would love to use your service(s) but i’m in the process of trying to get my site fully opperational. I’m currently looking for the financial backing to build my support team, after that I will be in touch.

Keep up the good work.

Sincerely

Mark

Reply
Alice

I was one of those that clicked on the link. Why? Just like you said you are honest, deliver so much to people and what I like the most about you is that you tell it like it is and never push. Truly a remarkable person. I would love to go back and click the link again and join the Follow Up system because I also feel that safelists and TE’s are really a waste of time when it comes to getting traffic and respect from people.

How long will this be available because now I am trying to figure out where I am going to come up with the monthly membership out of my already strapped budget.

All the Best,
Alice

Reply
Rudy Montano

I always enjoy your suggestions, they are worth the time to read. Anyway I hope to get on your list eventually I am retired and don’t have the time right now, Iam enjoying my vacation. …rsm…

Reply
Fred Raley

Charlie,

I got a 51% URL click rate on one of my emails. Smaller list but targeted like yours.

Sure pays to target your list and keep them happy!

Fred

Reply
Daryl

O.K., I am fairly boring and opening your email on a Friday night was one of my more exiting things to do! lol

Actually I do a great deal of my website work (multiple database driven websites) on the weekend when less people are visiting them.

Thanks Charlie!

Reply
ken from GTRfreebook

You are very good at this. I was one that opened your email because of the value you give. We get so many emails that are not opened. Aweber much make a fortune but only a few make money. You are one of them.

Reply
Kanute Fleming

Hi Charlie,
I agree that you should measure click through results based on people who actually see the email and thus have the opportunity to click on the link inside the email. After all it’s the percentage of the people that actually CAN take action that counts.
Kanute

Reply
Roger Barnett

Hey Charlie,

42% click through rate, on a Friday that is great.

Reply

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