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Make Your Site Sticky

Everyone who owns a web site wants it to be “sticky.” We want visitors to stay on our site long enough to see what we have to offer… and hopefully buy something.

In this regard, web sites and offline stores have something in common. While we both suffer from our share of “tire kickers” (those who never intended to buy), we know that the longer a person stays in our store the greater the odds that they will buy something.

And much like an offline store, we entice them in every way we can to stay a while.

Here are four ways to make YOUR site sticky…

Use the “three tell” formula.

Simply put, tell them what you are going to tell them, tell them your story, and then tell them what you just told them. Great advertising often uses the “three tell” technique by repeating the primary benefit in the headline, body of the ad, and the call to action.

Tell them all they need to know up front, and then tease them into reading the rest.

This technique is called the inverted pyramid and is often used in the news business. Using this method, you tell your prospect everything they need to know in the first paragraph or two of your sales copy, and then create curiosity to get them to read on. If they read on, the chances are you have them. Pick up any good newspaper and you will see the inverted pyramid at work.

Don’t hide the good stuff.

When visitors have to labor through page after page of information (or hype) to find what they want, they’ll leave. Curiosity taken too far creates frustration. Tease them, but don’t forget to please them.

ENGAGE them in a conversation.

The more they ask questions and talk with you, the closer they get to buying… and becoming a REPEAT buyer. That’s where the real money is. Experts say it costs between 4 to 10 times MORE to create a new customer than to sell to an existing one. Talk to your visitors as often as you can. Make them feel at home and invite them back. Soon, you will have created a loyal customer.

Look at your site as if it were a clothing store in the mall. At the good stores you walk in and are invited to shop around, take your time. They hope you will buy and they accommodate you in every way they can.

At the bad stores, Biffy or Jake mumble something about being in the back if you need them. Then they look at you like you’re an idiot when you leave without buying.

As a buyer, which do you prefer?

As a seller, which one best describes your web site?

Invite your web shoppers to browse, then to buy. Make it easy for them to stay, and soon success will be on the way.

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Charlie Page
 

Happily married for 43 years, Charlie is the dad to two wonderful daughters. He is the author of 12 books on Internet marketing and creator of over 15 membership sites. You can see all Charlie offers using this link Click Here

Click Here to Leave a Comment Below 4 comments
Harold Cain

It’s a pleasure to shop at your store Charlie. I’ve always felt that you sincerely cared and shared; that’s why I keep coming back. I can read your material and know more in five minutes than any other site I visit.

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Charles Kaluwasha

Dear Charlie,
I am glad at last I’m a Life member of your DOE. Over a year I have been reading your email articles and found substance in them. I have wasted reading useless stuff which took me nowhere except drain my credit card.
Today I have found real treasure, many benefits which can not be offered anywhere on the internet! Its is good to belong where you are led by the hand to the fountain of knowledge. This will help my website become “sticky”

Thank you for being there for me!

Charles Kaluwasha

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Gale

Dear Charlie, I am just starting out and taking everything in. I am over loaded with information, but I wanted you to know that
Shawn Casey gave me your site to look at and I want you to know that I am very impressed. I still need to know more and yes have some money invested in my schooling. I will be back and I will succeed. Your pricing is more than fair. Thank you for your time.

Sincerely,
Gale Williams

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Helene Arsenault

Good day Charlie,
I wanted to thank you from my heart for all the important content on advertising that you have shared with Marketers.

I am a newbie since September 2008, and I need all the information you can share. Lately, I have been discouraged by all the emails that I have been receiving. It is so difficult to identify the honest offers!

Today, when I was reading your article on “Make Your Site Sticky” you gave me the inspiration to continue and the courage not to give up.

I admire your kindness, your ability to express yourself so professionally and all your expertise you have acquired over the years. I am so grateful that you are a generous person who is willing to share this important information.

Thank God you are here to help us.

Sincerely,
Helene Arsenault
http://www.pluginprofitsite.com/main-26651

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