Content marketing is one of the most powerful forms of marketing online. This is true for many reasons, including the law of reciprocity.
When you provide great free content people just naturally want to reciprocate by joining your list, sharing on social, and yes, even buying your products.
But sometimes it’s hard to come up with WHAT to write about. For some the ideas flow so freely that choosing is the hard part.
For others, just getting started is the problem. After all, who really loves the blank page?
And then there is the time challenge – we all have busy lives, right?
The answer is templates.Continue reading >>>
This is the second part of a two-part series on creating the perfect lead magnet.
Here are the final three, of six, factors when it comes to creating a great lead magnet. Make a list of these six and use it as a checklist when you create lead magnets. If you do you will see conversions rise and your list will grow faster.
Both very good things indeed.Continue reading >>>
This is the first part of a two-part series on creating the perfect lead magnet.
When it comes to list building we often hear the term “lead magnet”. But people have questions about lead magnets that need to be answered.
The three most often asked questions I get about lead magnets are (1) what is a lead magnet (2) does having one really matter and (3) what makes a great lead magnet work well?
Good questions all, so let’s tackle each one and get an answer.Continue reading >>>
Gratitude is power. I think Zig Ziglar said it best – “End every day with gratitude. There is someone, somewhere who has less than you.”
Today I’d like to share 10 things I am deeply grateful for. Take a look at this short video and see if these are the things you are grateful for as well.
Gratitude really is power. For when we are grateful for what we do have we are happy, content and open the door to getting even more of what life has to offer.
What are you grateful for today?Continue reading >>>
When it comes to succeeding online you know that getting traffic is key. After all, more visitors means a bigger mailing list, more chances to serve and more sales too.
Who wouldn’t want that?
But GETTING the traffic can be the tricky part.
So I’ve embarked on an adventure to test various traffic sources and report back to you, my loyal readers.Continue reading >>>
I was speaking with a member the other day and could tell she had a question. But I could tell too she was reluctant to ask.
So I asked her – “Jane, is there something you want to ask me?”
She said there was, and she was embarrassed but was going to ask anyway. She said “don’t think I’m dumb” which I would never ever do.
Her question was this …
What is conversion?Continue reading >>>
Many of you contacted me (via comments and otherwise) to say “yes, please DO share your results and process.”
Here is an update after one week.
In this short update I will focus on the experience so far, the traffic received and my overall impressions.
In the next article I will focus on the process I used, where I got the idea and how you can clone this idea to get more exposure for your site for free.
Sound good? Then let’s get to work!Continue reading >>>
I know, I know … what a silly question, right? Of course your list can NOT be too big!
Or can it?
When it comes to lists, I believe there are five excellent reasons why smaller can actually be better.
Before we get to the reasons, let me clarify exactly what I am talking about.Continue reading >>>