Six Ways To Profit From Resale Rights Packages
Have you seen these resale rights packages that are floating around the Internet?
You know the pitch. It usually goes like this …
Get 792 eBooks, 312 videos, 843 audio files, 19 pieces of software and access to five powerful membership sites for only ten bucks!!
Usually, there are literally thousands of “special reports” thrown in the deal as well.
Often, it sounds so good we can’t pass it up. So, we pull out the Visa and spring for the $17 or $27 or $47.
Sounds great, until you discover that it’s practically a full time job to download and organize the stuff, much less actually read it! Then you have to edit the HTML page (who has time for that!) and upload it all to your web server using FTP … ARG!
So it just sits there, gathering digital dust on your hard drive. Another $47 bucks down the tubes.
If that sounds familiar I have good news for you today. Now there is a way to recover your investment in that resale rights package, and even profit from it as well.
And it’s not selling the package to someone else!
These techniques will work for you whether you own a website and sell your own products, publish an ezine, or sell as an affiliate.
1. USE THEM AS TARGETED BONUSES FOR YOUR PRODUCTS
What you do here is find those products within the resale rights package that compliment your site and offer them as a bonus for ordering your product. You stand out from the crowd and will see an increase in sales because targeted bonuses almost always increase sales.
2. BUNDLE THEM AND SELL THE BUNDLE
What you do here is find every eBook, audio, video, or report having to do with a specific TOPIC and then sell the package as a product to people who want that product.
Since most resale rights packages are topic-specific this is actually quite easy to do. How do you choose a topic? My advice is to stay with big themes like these.
- Health and Fitness
- Making Money Online
- Affiliate Marketing
- Creating and Selling Products
After you create broad-based packages like this you can then “niche” them down to very specific topics like …
- Building your first website
- Raising kids with ADHD
- Tennis for beginners
By creating both the broad based and very specific packages you can have more products and appeal to a larger audience. Advertising your bundles with pay-per-click and ezine advertising works very well since both are so targeted.
Another great way to sell your bundle is to visit forums and make special offers.
If you don’t have a product to sell yet this is the fastest and easiest way to create your own product, and is what many of the “how to create a product” courses teach.
3. USE THEM AS UNANNOUNCED GIFTS
People love to be surprised. What you do here is put a note on your website that you are including an “secret bonus” when people buy your product. Retailers have done this for years and called it a ‘grab bag’. Then add one product a week for about eight weeks to your follow up series for clients.
Your clients will love your generosity and you will see your refund rate drop like a rock. A win-win.
4. USE THEM TO BUILD YOUR MAILING LIST
What you do here is to offer an eBook, video, audio, etc. in exchange for subscribing to your ezine or information. This one works! Most smart marketers know that people want a little extra, and here you are giving them that extra while getting what you want.
The key here is to choose a product or products that support or compliment the messages you will be sending.
5. USE THEM TO BOOST YOUR PAY PER CLICK RESPONSE
You know that people always want something for free, right? One great way to use that to your advantage is to spice up your page with a free offer and include that in your pay-per-click advertising.
People who view pay-per-click ads often scan those ads looking for freebies and then visit those sites first. Using products from resale rights packages as giveaways gives YOU the edge when it comes to pay per click.
HOT TIP: Include the fact that you offer a gift in the headline of your pay per click ad. People scan headlines first.
6. USE THEM AS CONTENT FOR AD REVENUE BASED WEBSITES
The Google AdSense model – having a content rich site and making money by displaying ads – is automatic and effective. But it takes lots of content, and that’s where resale rights products come to the rescue!
In most cases you can disassemble these information products and REPURPOSE the content as information for a website. Best of all – you don’t run the same risk of a duplicate content problem like you do with private label articles.
That’s because VERY few people have had this idea, and even fewer have acted on it, and fewer still will choose the exact product you choose to use.
So grab some resale rights books, take them apart and make each chapter of a resale rights book a page on your new website, and then display context sensitive ads (like Google AdSense) and make some automatic money!
Fast, easy and oh so automated — a true win-win!
There you have it: Six ways to make your investment in resale rights packages pay big dividends.
Just like finding an old coin on the street only to discover it’s rare and valuable, dusting off a resale rights package and turning it into pure profits is smart marketing and a great use of your resources.
And that’s a beautiful thing indeed!