Internet marketing for the real world
One of the problems with working on the Internet is that most of us do it in isolation.
Instead of the usual give-and-take of office conversation, we have email, a decidedly one-sided way to communicate. Or forums, where the opinions can be quite loud but not necessarily based on actual experience.
Instead of the usual boss judging our progress and letting us know how we are performing (often in no uncertain terms) we are on our own – accountable only to ourselves. Which is good and bad at the same time.
No boss looking over your shoulder is a good thing. Having no one to ask questions of when you need help is not. I think this is one reason why my consulting offer at the Directory of Ezines has been so popular.
While working on your own in an Internet business can be incredibly rewarding, it can be lonely and frustrating as well.
One of the big frustrations is NOT knowing what success looks like. [Read more...]
As we enter a new year we are almost all thinking the same thing; will we see the economy turn around in 2012 or will we suffer through yet another year of turmoil?
More to the point, we are all asking this question — will 2012 be a boom year or a bust for me?
People are hurting today, and being hurt. You might be one of them.
Today, perhaps more than ever before, people need to make money online. And yet, ironically, there are more liars and thieves online today than ever before. Not so ironic really when you consider that con men and charlatans have always preyed on those most in need.
The question today is this – is there something you can do to make 2012 a boom year and not a bust year for you and your family? I believe there is, and have devoted both time and resources to changing my own business plan to help you get that done. [Read more...]
When it comes to succeeding online – whether that means starting your own online business, earning money as an affiliate, or something more, there is a world of confusion about what really works.
In the years I’ve been online I have been blessed to be able to learn what I needed to know to succeed. Sometimes I learned from others examples. Sometimes I learned from watching others succeed.
And sometimes I learned from painful (and costly) trial and error. Based on all of that, I’d like to share with you three keys that I believe can help you succeed this year, and beyond.
How often do you look at your success story? If you are like most people, it’s not often enough!
We all have a success story you know.
Even if you have been cheated, abused, ripped off and worse, you have success stories to tell. The key is to not let your low points overwhelm your high points and make you feel like you are failing.
For example, most people who want to make money online have spent plenty but have never made a single dime online. Does this mean they should give up? Never!
But it can be discouraging and that discouragement needs to be chased away. You do not have to live with discouragement!
Happily, there is a sure cure for discouragement. I discovered the cure many years ago and use it every day. While I have faced many a hard day (death of my brother, both my parents and other countless challenges) applying this simple technique keeps me looking up and looking forward every day … regardless of how tired I am or how many challenges I face.
Disclaimer: I am not a medical doctor and this is not medical advice. It’s just what works for me. If you are truly depressed please see a doctor to get the help you need.
You can begin using this method in the next 10 minutes. I hope it works for you too.
I find this fascinating. I just checked my Aweber stats for the first email I sent out about Follow Up Selling Systems reopening and was very surprised (and thankful) to find that we had a 42% click through rate.
Here’s what I mean by click through in case you don’t know that term. To me, click through rate is best measured when you divide the number of people who click the link in your email by the number of people who open your email.
Of the emails I sent that day (I sent to a sub list of 39,000) only 3267 were opened. I was a bit disappointed as that is only a 8.2% open rate, which is quite low for my lists.
My mistake because I sent the thing on a Friday night, and people have better things to do than read email from me on a Friday night! At least I hope they do! 
But here was the redeeming part.
Online marketing can be confusing to say the least!Nothing we do in our real lives prepares us to work online, and terms like “autoresponder” or “solo ad” or “CPM” are foreign at best.
To add to the confusion and information overload there are countless “gurus” handing out conflicting advice. It’s enough to make your head spin!
Let me help simplify things a bit.
There are really only two methods of marketing online. [Read more...]
It’s time to wrap up our series How to Promote an Over-Promoted Product with a look at how to stay safe when you buy advertising. I hope you have enjoyed what you have read so far. Thank you so much for your kind comments. It means a lot.
In Part 1 I shared five principles that help me promote any product, no matter how many other people are promoting it too.
In Part 2 I shared my simple formula for writing powerful ad copy so the ads you write will get the clicks you want.
Now that you know what to avoid, and how to write a super-powerful ad, it’s time to buy advertising!
But when you buy advertising online there can be danger. This is your hard earned money we are talking about and it needs to be spent wisely … and carefully.
That’s exactly why we are wrapping up with How To Stay Safe When You Buy Advertising.
Have you ever wondered why most ads on the internet fail miserably to get the job done? It’s frustrating, isn’t it? You pay your money, place your ad and the result is … underwhelming.
Why do so many ads fail to get the response we hope they will get?
The answer lies in an ancient proverb. The proverb says:
“An army of sheep led by a lion would defeat an army of lions led by a sheep.”
When it comes to doing business online, we can translate that proverb this way :
“It is better to have 100 highly qualified visitors to your site than 1000 visitors who got there by mistake or misdirection from a misleading ad”
You see, our ads need to lead the right people, qualified people, to the sites we promote.
Are you satisfied with your results online right now?
I’m willing to bet that your ads are not working well, and that you are not making the money you hoped online, especially if you are promoting a “hot” or “high gravity” product that is supposed to convert well.
And I’m willing to bet that it’s not your fault — that no one ever told you how to write a truly great ad.
So let’s fix that right now.
Have you noticed how so many ads, especially ads for today’s hottest programs, all sound the same?
“Earn $500 a day!”
“No selling! No phone calls!”
“Fire your boss!”
“Newbie friendly!”
“Never pay for leads again!”
“Just click three times!”
Sometimes it feels like everyone is promoting the same thing at the same time, doesn’t it?
And that begs a very important question …
Can anyone really make any money promoting a system or product that is so over-promoted?
More importantly …
Can YOU really make any money promoting a system that is so over-promoted?
My answer is … YES YOU CAN!
I made this mistake for years before I discovered how easy it was to correct.
I can’t imagine how much money I left on the table during those lean years. Ironic because I really needed to make money back then! I was so busy trying this and trying that I ended up overlooking what would have solved my problem! Live and learn.
If any of these descriptions fit you then you may be making this mistake right now. If you are I will share with you how to fix the mistake in this very article. [Read more...]
There is a mistake made by almost EVERY Clickbank affiliate!This mistake could be costing affiliates literally millions of dollars in unearned or misplaced commissions.
To be sure, you have likely made this mistake. I did when I first started promoting on Clickbank and there is no telling how much money it cost me.
The ironic and infuriating thing about this mistake is that it is based in logic and somebody usually gets paid … just not you!!
It is the easiest of mistakes to make, and when you make it you think you are protecting yourself when you are actually giving away your commissions to someone else!
THIS 4 MINUTE VIDEO MIGHT SAVE YOUR COMMISSIONS! [Read more...]
One of the challenges to working online is the huge number of choices we have. While more is sometimes better, when it comes to choosing which tools to use to run or establish your online business, things can get confusing … fast.
Sometimes more is not really better – it’s just more.
Take autoresponders for example. There are countless companies selling autoresponder services, more sites selling autoresponder scripts, and even more “back office” situations where an autoresponder is built in.
But you really only need ONE autoresponder account to run your online business.
Talk about “overkill”!
When it comes to “how to” information the problem grows by leaps and bounds. Many people belong to three, four, five or even more sites all teaching the same basic concepts and principles. Confusion and information overload set in because each site focuses on one method as being the holy grail of marketing. [Read more...]
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