
The other day I was in the shower and faced a situation we all face at some point. My bottle of conditioner was almost empty and I needed to use the last bit of what remained.
So I did what many of us have done – I turned it over and began to tap the top of the bottle against my palm to get to the conditioner from the bottom of the bottle.
But nothing came out!
So I tapped a little harder. Still nothing.
Determined in my quest to condition, I began banging the bottle against my hand with such force that I darn near bruised my palm.
Typical male behavior.
After longer at this than I care to admit I was left with an embarrassing lack of conditioner, a sore hand and an increasing sense that my efforts were in fact futile.
And then it hit me. If I put the bottle back on the shelf upside down time would do what my efforts could not.
All I would have to do it set it up right, give time a chance to do the work for me and the results would surely follow.
When I came back the next day the magic of gravity and time had done its work!
The elusive conditioner had moved as if by magic to the “top” of the bottle. I turned the bottle over, removed the lid, extracted the conditioner and conditioned the few hairs I have remaining.
So why am I writing this article and why in the world would you care about my story?
Because the lesson of the conditioner bottle affirms a truth that is perhaps the #1 secret to succeeding online. Too strong? Read on and see if you agree with me.
One of the challenges to working online is the huge number of choices we have. While more is sometimes better, when it comes to choosing which tools to use to run or establish your online business, things can get confusing … fast.
Do you want to sell more online? Do you want your ads to get more clicks, your sales letters to convert more visitors into buyers and dramatically increase your bottom line?
I have a confession to make … I LOVE words. I love to use them. Love to learn new ones.




