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The 3 Step Resource Box Solution

When it come to article marketing, you often hear about the importance of a resource box.  But what exactly is a resource box?  And why is it so important?

Today, I want to answer those questions and share with you my three step resource box solution. 

This is vital information for anyone involved in article marketing.

First, a short bit of background about the changes in article marketing.

While “article marketing” used to be thought to be writing an article and submitting it to a site like EzineArticles.com, today it means much more.

In the “old days” article marketing meant writing a short article (usually between 500 and 1500 words) and then submitting that article to many different websites.

These sites were called “article directories” because they contained nothing but the articles that had been submitted to them.

While that approach worked for a while, duplicate content penalties, information overload and more have made that technique less effective.

Eventually, the “write one article and send it everywhere” approach became seen as article spam. 

Fast forward to today and we see that article marketing still works wonderfully well. And submitting to sites like EzineArticles.com can work well too.

But today you have more, and better, options.

Because many of the article spammers have dropped out of the game (too much work for them to do it the right way) the door is wide open to those who will commit to quality and follow a few basic steps.

Today’s article marketing looks different.

Today’s article marketing includes …

  • Articles on your own blog
  • Articles submitted to other blogs
  • Articles submitted to “article directories” like EzineArticles.com
  • Articles submitted to online magazines (ezines)
  • Articles you exchange with other blog owners
  • Articles you publish as part of a sales funnel
  • And more

One thing that has not changed is this – if you are going to do any sort of article marketing you need a great resource box!

What is a resource box?

At the very bottom of an article you find the resource box. Some people call it an “author’s box.” On blog’s it is often called “About the author”.

It’s a short section (usually three to five lines at most) that tells the reader more about you and how to contact you.

While many people waste this area with their basic bio (“Jane lives in Tacoma and loves cats”) the resource box can be prime selling space if you use it right.

Basically, it’s your opportunity to get people to take action.

The key is doing that is simplicity itself, you sell the click, not the person. 

In the resource box you refrain from talking about yourself and speak instead about your reader.

His or her needs and desires, not your accomplishments.

And there are three steps to doing that.

 Step 1 – Write a lead-in phrase.

This will get your reader from the article into the resource box naturally without any confusion or lag time.

Here’s an example.

Let’s say you have written an article entitled “Seven ways to make your dog look like a champion”. Let’s say the article is about dog grooming, one key aspect to making your four-legged best friend look great.

Your lead in phrase could be “Want to make your dog look like a show dog?”

Or … “Making your dog look his or her best is easy!”

Or … “Make your dog’s coat shine the quick and easy way”.

Simple, but constant with the article subject.

Another strong opener can be: “Need help with…?” followed by whatever you’re promoting.

One of my favorites is: “Confused about…?”

Step 2 – Define your benefit statement.

You need to tell them what’s in it for them. That’s what they care about.

When it comes to benefit statements, keeping things simple and short works best.

Generally speaking, most people want the following things …

  • People want to save time.
  • They want to save money.
  • They want to be happy.
  • They want to be healthy.
  • They want to make money.
  • They want peace of mind.
  • They want to feel important.
  • They want to do the right thing.

If you create benefit statements around these themes your resource box will work well.

Remember that you’re not selling features (what your product does) but benefits (what they get out of it). That could be saving time, saving money or making money. These are the big three.

It could also be living longer, living better, attracting a mate, having more energy or getting more rest.

What does your product do for the person who purchases it? 

That’s the key. That’s the benefit statement.

The question is never “what does your product do?” but instead “what does it do for me?”

Find a way that your product delivers one of these benefits and write one short phrase describing what they get and how quickly they get it.

Step 3 – Create your call to action.

Tell them what to do next. Simple as that. You’ve told them what’s in it for them (your benefit statement) now tell them how to get it.

By clicking your link!

You want to keep it very simple here.

“Click here” works just fine. There’s nothing wrong with saying “click here.”

Some people might say that you should never put the words ‘click here’ on a website.

I don’t believe that.

In article marketing, it’s especially effective to say “click here.”

You’re telling the reader what to do next. If they’ve read your article and liked it, then they’re going to wonder what to do next.

So tell them “Click here” works fine.

If you want, you can use an action phrase like “to start earning” or “to sleep better tonight.

My personal resource box

Here’s my sample. I use this all the time.

“Confused about Ezine Advertising? I will help! Get your message to pre-qualified buyers who want what you are selling! Save time and money, too. Real help is waiting for you at DirectoryofEzines.com Click here to learn more”

It’s been tested and it works. You will see that it uses the elements I’ve talked about today. People love to have personal help.

This has been a very effective resource box in my article marketing. Please feel free to use it as a model for your own resource box.

I hope this helps you and that you get started writing and testing your own resource box today!

Because having a proven, and effective, resource box for your articles and blog is a beautiful thing indeed.

Charlie Page Sig

Charlie Page
 

Happily married for 43 years, Charlie is the dad to two wonderful daughters. He is the author of 12 books on Internet marketing and creator of over 15 membership sites. You can see all Charlie offers using this link Click Here

Click Here to Leave a Comment Below 35 comments
Elisa

Hmm it looks like your blog ate my first comment (it was super long) so I guess I’ll just sum it up what
I submitted and say, I’m thoroughly enjoying your blog.
I as well am an aspiring blog writer but I’m still new
to the whole thing. Do you have any tips and hints for
inexperienced blog writers? I’d genuinely appreciate it.

Reply
    Charlie Page

    Sorry for the first comment getting lost. Not sure what happened there but so glad you pushed on and submitted another. I appreciate hearing from you.

    I have an entire section about copywriting on the blog. This page is a great starting point. Click here for copywriting.

    Reply
Mark Mansfield

Thanks Charlie, great tips as usual. I now know what to put in my Resource Box. Love your posts! Mark M

Reply
    Charlie Page

    Thanks Mark. The resource box is the only place in your article where you can really sell. Getting it right is super important. I’m happy you found it helpful.

    Reply
howard whittington

I love article marketing. Can you critique my site. I need more hits and sales?

http://www.hmwmegasite.biz

Reply
aida suarez

Thanks Charlie for explaining with more details this topic about Content Marketing / The 3 Step Resource Box Solution. Simple all simple! Now I have to set time to concentrate in all this info. And get to work! Thanks God I have a better computer now. So let see what will happen now… before another year goes by not accomplishing my dreams of being an internet Marketer. Easy does it indeed and you’re the master of simplicity. Thank and God bless you adding more years to your life, since you’re devoted to help people to help themselves. A beautiful thing indeed!

Reply
Mark Mansfield

Thanks again Charlie, I’ve just read your article & a few of the comments. I agree with them you are the best writer on the net, you’re very easy to understand, I’d love to be able to write as well as you. Great stuff!

Reply
Gordon Appleby

Brilliant! And immediately actionable. Very good “common sense” content, Charlie.

BTW, just purchased your “Common Sense Roadmap” training. Am cancelling dinner plans tonite to go thru it. If cancelling Black Eyed Pea & my 1ce/week ice cream with topping indulgence doesn’t spell “commitment”, I don’t know what does-lol. Thanks, Charlie for all you do.

Reply
Jose

Thank you Charlie for another yet great content!
This one’s even help me understand you better.
You know, in your emails when you said something like “you can use this article in your site or blog, you can replace your own link but keep the source”, I never used your
content because I didn’t know what link to replace, and I was afraid of making it wrong.
Now I know better, you’ll see, lol…

Reply
Leval Ainah

Thanks charlie for providing me with relevant information about writing a resource box that sells the click

Reply
Maria

Great information Charlie! Thanks so much for your very informative emails and videos! I really appreciate all you do!

Reply
samuel mowe

hi charlie i live in the uk and the info you give out is second to none thank you so much!

Reply
Morris Clopton

Charlie,

Excellent presentation, very informative, concise easy to follow.
Keep up the excellent work, you are helping a myriad of online marketers to increase their sales.

Morris

Reply
Becca Lee

Hi Charlie,
This is a great video as usual. People don’t realize how important the resource box is. I usually dont’t use the “click here” text but maybe I will try it & see if I get more “clicks”
Becca

Reply
Salim Yakub

Ahh… the hidden little gems! If only everyone else would uncover them like Charlie does.

Thanks, Charlie

Salim

Reply
Ernie Hodge

Hi Charlie,

This is the best explanation of a Resource Box that I have ever seen period. Like someone else has already posted, the time was brief and to the point.

You are one of the few people I listen to and you always provide excellent information and value.

Thank you,

Ernie

Reply
Don Tucker

Thank you charlie
I submitted an article on a blog site. I thought it was pretty good.
After watching this video and a few of your other videos I realized just how poorly it was written and why I wasn’t getting the clicks.
I can’t thank you enough.
The best thing I ever did was become a life time member of the DOE.

Thanks again
Charlie

Reply
April

Hi Charlie,

Thanks for a very informative video. You always make it so easy to understand the advice you are giving.

I now have a clear idea of what makes an effective resource box and will be putting this information to effect in all future articles.

I think it can also be a good idea to just use the last couple of sentences of the actual article as the resource box, making sure of course that the link/s to your site are incorporated into those two sentences.

Thanks again,

April

Reply
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Reply
Joan

Thanks for the information, Charlie.

As always, it is excellent.

There is a team of marketing experts who say that you have to tell people what to do on your website. They recommend including, “Click here” on a website, just as you do.

Thanks again,
Joan

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Roger

Nice video Charlie – it looks like you got the encoding issues worked out. Everything is very sharp.

Good advice on the resource box. Also, if a person is looking for a link back to their site it doesn’t hurt to hyperlink one of their keywords back to their site in addition to the instructions in your video.

One other thing that’s important that you demonstrated, but didn’t mention explicitly, is that you don’t need to put a bio in the resource box. Saying “Dr. Frankenstein has 38 years of experience in reanimation and community service…” before going on doesn’t help and just muddles the message.

Reply
    Charlie

    Roger,

    Thank you for pointing that out. You are exactly right – the resource box is not about the writer; it’s about the reader! Readers really care about one thing … what’s in it for them! Tell them that, instead of listing accomplishments (no matter how great they are) and more clicks will be the result.

    GREAT observation as always.

    Thanks,

    Charlie

    Reply
Nicolette Goff

Thanks for a really clear video, Charlie. I do a lot of article marketing, and now I’ll be having a closer look at my resource box.

Reply
Joy Huber

Another Excellent Video Charlie!!
I have so enjoyed working with you getting “REAL” help. So many on the internet sell you something & then they can NOT be reached where you can talk to them individually with your specific questions!

When I talk to Charlie on the phone, he is always patient as I learn, professional, and gives tips I can Immediately implement to become more effective. I’m a Proud Lifetime Member of the DOE & recently joined Follow-Up Selling Systems too.

I’m looking forward to buying Charlie’s other products, because I have learned when I see Charlie Page’s name on a product or service that means Valuable Information I can follow easily that will pay off ROI for me!
Thanks for your continued assistance!

Joy

Reply
Richard Meserve

Charlie…I love the way you lay it out…the basics, the fundamentals of advertising! Always clear and concise advise for effective marketing. You have a solution for every marketing dilemma one could have.

Thanks so much,
Richard

Reply
John L.S. Adams

Dear Charlie Page, I really liked this Video. I am going to flag this email so that I can come back and review it again and again, besides a person does need to be able to go back and get a friendly reminder every once and a while.
Les We Fore Get is not only for Rememberance Day, which is today! but it can have the same saying for when we need a friendly reminder on how we should be doing things, like in doing a Article for example. So I will need this for when I go to writing my next Article.
The more I do these Articles from my Brain Storming Ideas and working on the computer, the more and more I am getting to like the whole thing of what I am doing in my new erea of my life.
I find it quite interesting how I worded the above paragraph. I wonder if I just came up with a whole new way of wording things. It may be a little confusing, but it is some-what interesting to par say.
Thank you for the very good information that you placed in the Video.

Reply
Joyce Racine

Wow! Another great and helpful resource. You are my favorite! You always give such common sense, simple information with a graceful spirit.

Reply
Lisa Hires

Short and sweet; a perfect 5 minute reminder. Everything you do is first class Charlie. Thank you so much for letting us learn from your mistakes, Lisa

Reply
Mary Elliot

Hi Charlie,

As always really useful information – I’m not a member of DOE yet,
but hope to be able to afford it some day soon.

Meanwhile, thanks for all the great free info you give us!

Best regards,

Mary

Reply
Julie Eden

I have been writing articles for some time now and never used the resource box as my articles were on general topics only. I was under the impression that the resource box was for adding bibliography type information into it.

Your video shows otherwise and that has got me thinking of how I can utilize this box accordingly. You have given me some ideas to work with.

I would never have come across your page Charlie Page, had it not been for Frank A Trueblood, I am following him in his footsteps and yours to make my dreams come true.

Anyone interested in making money? Click on my link and watch a short video.

Reply
peter

thanks Charlie. excellent advice. i note your comments on not using the term ‘click here’ i heard someone say that the other day but it was only in connection with direct email advertising. the spam filters go into action when they read that term. but like you say, great for resource boxes. will follow through on your suggestions and keep in touch via skype. peter

Reply
Lee Wise

Charlie,

Yes! Short, simple, and to the point.

I enjoyed how you also modeled the process relative to sharing a video as well.

About 5 minutes.
Speech clear and easy to listen to.
Easy on the eyes (color, size of type, background).
Clear instruction.
Offer to help + benefit.

Yep, super!

Lee

Reply
John Corona

Hi Charlie,

Thanks so much for the valuable pointers.

To your abundance and wealth,

JC

Reply

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