12

The Life Changing Magic Of Email Marketing

If there is one type of marketing that can actually create results, and change your life, it is email marketing.

Email marketing has been proven effective in every niche imaginable, and by people of all stages of experience ... from "newbie" to "guru".

Why is email marketing so powerful? I believe there are seven main reasons.

Email Marketing Makes More Sales

Over the years I have seen studies saying that email marketing can double sales, triple sales and even 10X your sales.

I have personally experienced these results, as have my consulting clients.

What I have never seen, not even once, is a study that shows that email marketing created fewer sales than other methods.

That makes perfect sense, in no small part because of point 2 ...

Email Marketing Builds Trust

Not only does email marketing build trust, but it builds authority and deepens relationships as well.

Some clients ask, "How is it possible for a simple email to do all of that?"

The answer is, ONE email does not do all of that.

You see, email marketing involves more than sending one email. It involves sending emails over time. And time is our best friend when it comes to online marketing.

When your helpful messages (and helping is the core of email marketing) arrive in a subscriber's inbox you are giving instead of asking.

You are sharing instead of grabbing for the sale.

You are offering helpful advice, which will include product suggestions, from a place of having given before you look to receive.

And ... perhaps most powerful of all ... you can do this in a personal and yet highly automated way.

Email Marketing Is Repeatable

What do I mean by "repeatable"? I mean simply that you can count on email marketing to work for marketing any product in any niche.

And you can count on it working for you, regardless of your experience level.

Some people find that last statement hard to believe. Here is why it is true.

The person receiving your email does not care about YOUR experience level. They care about getting their needs met.

Whether you are a "guru" or a "newbie" really does not matter. It is the quality of the information you share that matters most.

If you are helping them, they will love you.

Email Marketing Is Predictable

I have a friend who used to make a handsome living doing pay per click marketing.

By handsome I mean he was spending about $6000 per month and doubling that in profit.

But he quit. When I asked why, he said "bid prices skyrocketed and ate up my profits".

It's a tale as old as time.

That does not happen with email marketing.

Yes, the costs go up the bigger your list becomes. But that cost is predictable and controllable.

If my list is 75,000 today, and I expect to double it in a year, I can accurately predict exactly what that will cost.

And that makes my costs predictable.

What about predicting results?

Because email marketing is so proven, we can know with certainty what the return on investment will be before making the investment.

For example, in the "doing business online" space, we know that each subscriber will bring in between $20 and $55 per year in revenue.

Do the math for a moment. If you earned $20 per subscriber per year and had 10,000 subscribers could you live on that?

These numbers assumes that the email marketing is being done well and that the product/market match has been well designed.

Those things are not a problem when you are working with the right advisor.

Email Marketing Is Scalable

When it comes to making money online there are two basic methods.

One and done or something scalable.

For example; an affiliate marketer who runs an ad and sends traffic to the product's sales page is using a "one and done" technique.

The person who clicks the ad the affiliate runs will either buy the product or not, and their relationship is over.

An affiliate marketer who sends all traffic to their own squeeze page (email marketing) or to their own blog (content marketing) is using a scalable method.

This method scales because the email follow up system the affiliate uses will build trust and make many more sales than even the highest-converting sales letter possible could.

This method scales again when a person visits the affiliate's blog and then shares it on social media or tells their friends about it.

These things simply don't happen when you drive traffic to the sales letter of a product you are promoting.

Email Marketing Is Low Cost

The costs of email marketing are very low and controllable. While other methods can cost less (social media can be free) the predictable return on investment makes email marketing superior to other methods.

This is one reason that every company, and every individual, who is succeeding online today has a list of their own and uses email marketing.

And unlike other methods, there are even ways to eliminate the costs of email marketing completely!

Here are three examples ...

  1. Once you choose your email marketing platform, become an affiliate and include messages for that service in your follow up marketing.
  2. Once your list has reached size, sell ads to others (very selectively) to cover the costs of your autoresponder or CRM system.
  3. Do a joint venture with a fellow list owner. You will not only make sales but also build your list bigger, which is a double win for you!

Using any of these methods consistently can cover your costs and make your email marketing essentially free.

Email Marketing Is Easy To Start

Getting started with email marketing is very easy.

The first step is set a goal for your email marketing.

Some things to consider include ...

  • The niche you are in.
  • The product you are promoting.
  • Whether you want to write content or will use pre-written messages.
  • How often will you send messages?
  • Will you have a blog of your own? (You really should!)

Once you know some of these basics designing an automated email marketing system will be much easier.

Once your core system is outlined, you will be able to focus on list building. This means all of your traffic will go to your own squeeze page or blog so you can begin building your list.

You will be free to promote anything you want, anytime your want, for no additional cost.

Even more importantly, you will be able to ask your subscribers what they need and help them solve their problems.

And when you do that, you will develop friendships with your readers and build trust.

And once that happens selling will no longer be matter of convincing someone to buy but rather making recommendations based on experience.

Those recommendations will be well received because you will have done the work of building a repeatable, scalable, helpful email marketing system where everyone wins.

And when you have that you will have a very beautiful thing indeed!

QUESTION: Do you have a list now? Is it profitable? Leave a comment and let's discuss.

Charlie Page
 

Happily married for 43 years, Charlie is the dad to two wonderful daughters. He is the author of 12 books on Internet marketing and creator of over 15 membership sites. You can see all Charlie offers using this link Click Here

Click Here to Leave a Comment Below 12 comments
Yvette Legrand - April 28, 2017

I have no list, website. New to Internet marketing. I bought a lot of programs but do not know how to promote. Would like email marketing but no list. Do not want to join yet another complicated program..basic Internet knwoldge

Reply
    Charlie Page - April 28, 2017

    Yvette,

    You are in good company. No one wants to join a complicated program and many don’t yet have a list or website.

    It is vital to realize you can’t buy your way to success, so I’d stop buying for now. Go back and look at what you have purchased and choose the one that seems most sensible to you. Then commit to working that program hard for a limited period of time. After that, evaluate your knowledge and results.

    Remember, knowing what to do comes to us before knowing how to do it. It is that way with walking, talking and much more.

    You are going to need a website, so I would get that going ASAP.

    Thank you for your comments.

    Charlie

    Reply
Mark M - April 28, 2017

Hi Charlie, another awesome article, I haven’t been reading your posts about “Email Marketing” before as I’m not sure what to do first. I have a product to give away “Lead Magnet” and as you know I have a blog/website. Every post you do is very informative, well written and easy to understand.

Thanks much

Mark M

Reply
    Charlie Page - April 28, 2017

    Mark,

    Here is an action you can take today that might help. Add one line to each blog post you create going forward. Simply say “Join my list and get my free report about X”. Replace the X with the benefit of your lead magnet of course.

    Make the link headline 2 in size. That way it does not overwhelm the text but stands out.

    Then test and see how many join your list from that link.

    Charlie

    Reply
      Mark M - May 1, 2017

      Thanks very much Charlie. I’ll try that, I think I have the link to the lead magnet “Dog Barking Problem Solved”
      Once they join I need to be able to auto send the lead magnet to them. Can I put it in my autoresponder so that this will happen?

      Sorry to keep bugging you.

      Kind regards

      Mark,

      Reply
      Charlie Page - May 1, 2017

      Mark,

      You couldn’t bug me if you tried! I’m happy to help.

      Yes, you want to deliver the lead magnet as an attachment to the thank you email and not on a thank you page.

      Charlie

      Reply
      Mark M - May 1, 2017

      Great Charlie, I just finished adding the line to my last post, so here goes.
      Let’s hope some people have a look at my blog post.

      Thanks again

      Mark M

      Reply
      Charlie Page - May 1, 2017

      Good job!

      Reply
Kyle Robinson - April 27, 2017

Charlie:

Thank you for this post today. It’s just what I needed. I have felt weighed down by the process of working through all of the endless (it seems) details of getting my brand launched. I was very frustrated yesterday at my slow progress — but today I realized — I am making progress.

What I have come to realize is that to build what I want to build — a long-term, sustainable, very profitable list and business — will take time, patience, hard work and perseverance.

Thank you for your continued inspiration!

Kyle Robinson
Nampa, ID

Reply
    Charlie Page - April 27, 2017

    Kyle,

    Thank you for saying that. I needed a lift today myself and you provided it. An online business is built like a house, one brick at a time and following the best blueprint.

    You are well on your way and there is no doubt in my mind you will achieve everything you desire.

    Charlie

    Reply
Kris Grauel - April 27, 2017

Hello,

Everything looks good. I really like the idea of email marketing. However, I have no blog, no niche, and no website. I do have a youtube channel. I just don’t want to be like 98% of affiliate marketers who slave away for very little. So many are trying and getting nowhere. I would rather continue flying for the airlines than do that. There has got to be a way to cut to the chase. If you can help me, great. But I don’t want to just shoot in the dark.

All The Best.
Kris G
Knoxville

Oh yes, I have no list either.

Reply
    Charlie Page - April 27, 2017

    Kris,

    There absolutely is a proven process that works for affiliate marketing. It takes work. If you work it, it can work for you. The things you don’t have now, a list, a blog, etc. you will need.

    The first place to start is to identify how you can help other people. That is always a good starting point.

    Charlie

    Reply

Leave a Reply: