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The Power of Product Knowledge

When it comes to marketing online there is one power that anyone can have but most overlook.

It’s not copywriting, although copywriting is important.

It’s not list building, although that is important too.

If you tap into this power – and remember that anyone can have this power – you will be able to make more affiliate sales and create happy customers at the same time.

Your marketing will become as easy as falling off a log because it will come from a place of making an honest recommendation based on experience instead of trying to convince someone to spend money.

If you have ever eaten at a restaurant and liked the meal and told a friend, you have this power.

If you have ever seen a movie and told a friend or family member why you liked it and why they might like it too, you have this power right now.

The power I’m talking about is the power of product knowledge.

The power of really knowing the product you are promoting and believing in that product with all your heart.

Most people never get to this part of selling.

Sadly, they fall for the hype that says all they need to do is find a “high gravity” or “hot” product and place a few ads. Do that, the hype boys say, and the money comes tumbling in quickly.

If you have been online for more than a few days I suspect you know that’s not how it works.

Believing the hype, they spend the money and time they do have and end up selling nothing or very little.

They conclude that online marketing is “not for them” or they are not “cut out” to sell things online when in fact nothing could be farther from the truth.

I want to make the case for falling in love with the products you use and believe in, and promoting them with all of your heart.

And I want to show you how to convert this passion into sales.

Use what you buy

Your parents probably drilled this into your head when you were growing up. It’s called using what you buy. Some call it getting the most for your money.

I call it product knowledge.

You see, when you really use, and I mean use to the fullest, the things you buy you will discover that there are some very good products out there.

Because it’s so easy to become distracted by the next shiny object we often don’t really use what we buy. Instead we only partly use it and then buy something else.

Not using what we buy and buying more is a sure road to failure.

When you have real product knowledge you can promote with authority.

When you know the product you are promoting, and when you believe in that product, some very good things start to happen.

When you really have product knowledge, you can…

  • Offer specific suggestions
  • Share specific case studies from your own experience
  • Help readers save time by providing shortcuts
  • Provide meaningful bonuses for buying from your affiliate link
  • Write articles that detail one specific benefit of the site
  • Create review sites that create confidence because they are genuine
  • Become a valuable JV partner based on your knowlege

You see, most people struggle to sell things online in part because they don’t really know what the product will do for a person. They only know what the affiliate program says the product will do.

So they have to use generic terms like “save money” or “make money” or “save time”. While these motivators are fine the problem is that everyone uses them.

How much better would it be to point out exactly how a product helped you?

Here are some examples from DOE member feedback.

  • I had information overload and you helped me make a plan that brought me peace of mind
  • I didn’t know where to advertise but your webinar helped me see the process
  • My ad copy was not working so you edited it and now I’m making sales

All of these, and more, have happened to DOE members.

These members have something very specific to say to prospects when they promote the Directory of Ezines.

And that means more sales.

Another benefit of using what you buy is that you will buy less!

We all do this – we buy a product, don’t use it and buy another product that does the same thing!

PLR products are the best example. How many PLR products do you have on your hard drive right now that are not being used?

If you are like most people the answer is “too many!”

If you buy less and use what you buy you will find that information overload is eased as well.

Much of the information overload problem comes in trying to learn to navigate the sites we buy memberships in and get a sense of what’s in there.

Then we need to make a plan of how to use it and things start getting really confusing.

Multiply that times five or ten sites and it’s easy to see why so many people simply don’t know what to do next!

Another benefit to buying less is that your husband or wife — and your wallet — will thank you. 🙂

Action Steps

If you see the logic of believing in the products you promote then here are some action steps you can take.

First – make a list of the things you have bought in the last six months. If you are an active buyer go back only three months or even one month.

Second – sort your list from the product you had the highest hopes for to the one that you didn’t really believe would work but thought it was worth giving it a shot.

Third – take the top five products or sites on your list and write next to them what they are (membership, ebook, webinar) and what they are supposed to do for you.

Fourth – find the site that most meets what you need right now and commit to spending 20 hours inside the site.

Fifth – commit to ignoring new offers (even mine!) until you have spent 20 hours in the site you already own.

If you do this I believe you will find that information overload will stop being a problem.

You should be able to overview the site to get a feel for everything it offers and make a plan of how to use it in a few hours.

After that, dig in and start using what you learn. Take action on it immediately. Keep good notes about your progress.

Do what you can do today and tomorrow you will be able to do more.

If you follow this process and find a site you really love, considering joining their affiliate program and promoting it.

You should find this easy because now you will have real and deep product knowledge and never again have to wonder what you should say in an ad or on a review post.

Developing deep product knowledge is the path to learning the skills you need to succeed, becoming a top affiliate and spending less at the same time.

And that combination is a beautiful thing indeed!

Charlie Page Signature

 

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Charlie Page
 

Happily married for 43 years, Charlie is the dad to two wonderful daughters. He is the author of 12 books on Internet marketing and creator of over 15 membership sites. You can see all Charlie offers using this link Click Here

Click Here to Leave a Comment Below 52 comments
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More wisdom and good advise. Thanks.

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Charles Holmes

Great post, Charlie. As always, you are spot on brother. Having a using product knowledge is VITAL to your online or offline marketing success. I’m bookmarking this post for future reference. Thanks for sharing your wisdom.

Chuck

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Ken Hayward

Hello Charlie
Thumbs-up when you said information overload, I can become burnt-out when I take on too much data information, wow, overwhelming. So this article hit-it-on-the-head when stated information overload syndrome can hit anyone.
Thanks Charlie
Thanks Ken

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Sue McQuain

Excellent article that hits right to the core of selling.

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Tim Pond

Hi Charlie,
thank you for awesome advice.
I used to buy new products from left and right. Nowadays, I’m very critical about new produts, and buy them VERY seldom, and try to utilize it properly.
My best,
Tim

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Reply
ShelleyN

Great advise Charlie, but oh so hard to follow with all the attractive offers out here. I’ve experienced the addiction to buying everything and you are oh so right that a lot of times most of those things just go to waste no matter how good the information. Lately, I’ve been trying to get away from buying and instead trying to focus on putting in to action what I’ve already read. Thanks for the pep talk… 🙂

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Seamus O'Sullivan

Wow…Great Advise, Charlie! I am about to start up a new blog and the simple but unique marketing advice you offered here is exactly what I was needing. More unique Quality and less superfluous Quantity…excellent! I will give it a try. As always, your instruction clarity and concept simplicity are most enviable —and helpful. Again thanks! Best regards to you and your family.

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Janice

This is great, Charlie. So simple and straightforward. While I have seen this advice before, I don’t recall seeing it expressed so clearly.

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Chad Farrell

as usual, i appreciate the tips in this article. it makes sense to know everything about the product you’re promoting. otherwise, you come off as a shyster and a person that only cares about the money. People like to know or feel that someone is helping them with a problem they have and Not always sold to.

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J.R. @ Affiliate Video Blogging

Very good post Charlie. This is what just about everybody does and you have given us a clear game plan to stop and get on track. Thanks.

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Simon Malcolm

Thank you Charlie – you couldn’t know how important that post was for me today – you literally found me on the bridge looking down at the water. You have called it as you see it and I believe you because YOU believe what you’re saying. You’ve read my mail and I’m so glad to have this connection with you. Thank you for giving me what so many fail to – COMMON SENSE – a rational approach to success. Thank you again, God bless, Simon Malcolm.

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Kris P.

Thank you, Charlie! Your words never fail to speak to me — I mean how did you know that I too have been guilty of letting my brain attempt to run on overload? I vow to do better, thanks to you ;D

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Bill

That’s me too Charlie. Excellent advice. Thank you.

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davidjames

this is me in a nutshell,i am sooooo overloaded it,s all a blur.
thanks for sharing this valuble info.
regards,
dave.

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Kanute Fleming

Hi Charlie,
What you describe here is just like me:
“Not using what we buy and buying more is a sure road to failure.”
Even though I’m aware of this ‘bad habit’ of mine its so difficult to stop. So I needed this reminder and will now try to concentrate on one thing until I master it and hopefully make some money!
Thanks for this valuable post!
Kanute

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Kay collier

Excellent post Charlie, love all your experienced advice.

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Patty Scheeler

Charlie this is absolutely priceless! What wonderful advice. I have fallen into the same trap of only partially using a product before getting distracted and maybe never using it again. Spending 20 hours on the site with a new product will definitely help with information overload (besides actually using the product you have purchased) ! Brilliant

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Sofia Hering

Wow Charlie, I’m Speechless about The power of Product Knowledge.
I’m so happy you post this it is so powerful, my heard biting faster.
I fill like big door is opened for me. Do you believe in my head right away come idea what to write in my post

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Jean Burzynski

Hi Charlie, This really does sound like a do-able and practical approach that can have both short-term and long-term benefits for any of us that will try it. I also admire the fact that you have included your own offers to be avoided while doing the 20-hour dive.
I love it!!

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John

Amen Charlie! I am an offender. Thank you for the good advice, as always. John

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robert sard

Hi Charlie,
Thats spot on ! and the absolute truth.
I have been pulled in to that trap of starting a new venture without getting the full potential from an exsisting one.
Thank you for this post…

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Becky F.

Thanks Charlie,
That puts into words what I have come to the conclusion of first of this month – I am in at least eight sites and am tired of being confuuuusssssed – you article of mastering 1 thing at a time, told me just about that — do one site at a time cause I should have everything I need, I just needed to learn and do them!! I love your articles, they are always right on and full of info we/I need. I am working (waiting) to catch up so I can join your FUSS site (just like you said above/wait, ignore new) – but I am looking forward to that time. Again THANKS for all you help!! DOE Member ~ Becky F.

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Clyde

This is something I just thought of. If I were to take all the things I have learned from you and put them in an e-book or other info product, it would be a best seller. It would also fit exactly what you are talking about here as I have implemented most, if not all, of them and can testify of their ability to change a person’s life.

Dr. Clyde

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Kimberly

Thank you Charlie; a thoughtful and eye-opening post (I love feeling better after reading, instead of more frustrated!).

I have bought so many offers I ended up making a folder named ‘to review.’ Then, I had to break it out into months. ack. And why would I spend money on something that I may need later on, but isn’t needed for what I am currently doing?

Have finally stopped buying every shiny new object. Another thing that helped me stop was thinking, “If it’s so great it, or a better version of it, will be around when I’m ready.”

Love your posts. Thanks again!

Kimberly

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Carmelo Humphrey

Charlie thanks for the wisdom in your post, it helps us to return to the right tracks and break with the shiny object obsession that afflicts most of us in today’s markets.
Best regards,
Carmelo Humphrey

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Clyde

Charlie,
You are always such a breath of much needed fresh air in this industry.

Two of the things Dave and I promote with our students and clients are “If it doesn’t fit your business model and you can not use it right now, don’t buy it, not even from us.” and “If you do not use it you can not promote it honestly and if you can not promote it honestly, you can not sell.”

I freely admit these are things I have learned from you simply by following what I have seen you do and heard you say even before you started “Giving More” lately.

Please keep up the good information coming you have no idea how many lives you have impacted in a good way.

Many Blessings,
Dr. Clyde

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Howard Bush

Hello Mr. Page;
I a single dad who, appreciates that you are a great example not just as a professional who mastered the skills, I am now trying to implement in my life, but also a father of two Daughters, I am sure they are proud and admire you. I two raise two Daughters, although they were not my biological, just the same am Dad to them and they are my Daughters, I am raising my biological Daughter she is 9 and what a adventure. Just wanted to say I appreciate you and what you have to offer. What you shared with me on this page, I believe will help me get out of the rut am in. Then I can invest more into the training.
Thank You
Howard Bush/Inventor/Entrepreneur

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Raymond

Raymond
April 19,2012 at 9:38 PM
I,having read this great post on information overload and
how to overcome it,I now feel well relaxed,knowing that I
have got an answer to excel.

Thanks a lot as always.
Raymond.

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Frank Daley

Excellent advice, Charlie. I’m just starting and the overwhelm process you describe is ferocious .And I TEACH time management and productivity!(among other things) But it’s more the problem of being a one-man band, trying to do everything yourself. You need staff but you aren’t making money yet so you can’t afford it but if you had help you could make money faster ..you know the cycle!

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Mt Davis

Charlie
What great advise, I’ve actually sent you an earlier email stating almost the same thing, I’ve reduced the shiny object syndrome way down and am starting to delete most of my emails these days to focus on what I already have that I haven’t taken action on, I think (at least for me) I have to start disciplining myself to take action on my projects and not what the latest email promises to do, that is a difficult task sometimes as everything always looks promising but we all know it’s the next big promise. I’ve realized now i have to work with what i got and can go from there.

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Nicki Goff

Thanks for your clear action steps – I’ve printed them out and will be working on them starting today. And I’m committed to ignoring all those new offers – have been steadily unsubscribing to a lot of fluff. Success is really about having a clear vision of what I want to achieve, and shooting straight to it, without distraction. Time for the “rubber to hit the road!”

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Phil Soffe

Hi Charlie,
I love this post. Having real, honest personal product knowledge is the reason I have spent the last three years researching, writing and site building so that I know that I know tha I know that my product and marketing information are exactly what I say. I tried the affiliate thing for a while some time ago but couldn’t honestly say that I knew a product well enough to promote it unconditionally.
In closing, thanks for your continued valuable help via your e-mail and posts.
Regards,
Phil Soffe
http://www.think-do-have.com

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Oscar

Super tip, Charlie as always. I know I’ve fallen for the hype in the past and ended up leaving stuff on my hard drive unused.

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Alexander Umanets

Hi Charlie,

I agree with you – the first thing to fight information overload is to STOP buying every new promising WSO or product/software you think you might use if not right not then somehow somewhere sometimes… This is a trap a lot of people are getting in and it is VERY HARD to get out of it – VERY HARD because it creates an illusion of doing something important and significant to your online business when in reality what you are doing is you just spend a lot of last money not to make money BUT to buy a HOPE to make money someday.

SOP buying now! resort what you already have (create a list of product you bought) go through it and make a use to all or some of them at least. The real signs of your online business success is (1) how many people thanked you for you service and help and (2) how much money you made.
And for the money side you have to focus on just 3 things doing business online:
1. Getting more traffic to your websites (means more revenue from ads and/or aff. products)
2. Helping more people to buy what they want (usually means selling more products)
3. Helping people to buy best products they are looking for (usually means selling higher priced products)

Very good info Charlie!

All the best,
Alexander Umanets

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Mike Messarge

I couldn’t agree more or be more guilty of doing exactly what you say. I’m not sure why so many people fall into this pattern, but being logical and realizing this can break the negative, misguided habit of buying too much and producing too little. Get clear and utilize the power of product knowledge. The only way to do this is USE what we buy and be diligent and learn how to use our products before even reading another sales pitch. Thanks Charlie, for the enlightening post.

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Leigh Grant

Well Charlie, I couldn’t have said it better myself. Well done! You know, it reminds me of when I started out back in 2007, Always buying the next best thing, searching for the latest shiny object, and let me tell you right here and now, it was so tempting, but I just had to put on the breaks, and say NO. This was the best decision I ever made, and I don’t regret it today. I have learned to focus on one thing only, and become a MASTER at it. What you have said here today, just makes perfect sence and I only wish that I had known you back then. But you only learn from your mistakes, and perhaps it was what I had to learn, before having success. I just hope that others will learn something from your post.
All the best
Leigh Grant

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    Idris Rasheed

    Charlie, I love it. I now have a product that meets that definition. Our produce is Essential Oils, Certified Pure Therapeutic Grade Essential Oils. I have worked on this for a long time an I am ready to run this through a program like this. Tell me how to get started. Idris Rasheed.

    Reply

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