The Secret To My Success
Want to learn the secret to my success? It’s not owning the Directory of Ezines, although I love the DOE. And it’s not being a good copywriter, although I do love to write.
For many years I have followed a very precise process in my business.
And today I’d like to share it with you here on my blog, for free.
This is a simple three-step process that has never failed to achieve results. I have taught this process to others and seen it transform the lives of those who follow through.
Here are the three steps, followed by a word about why and how they work.
Step 1 – Learn
Step 2 – Do
Step 3 – Teach
If you follow this process I believe you will achieve your goals and have more peace of mind as well.
And who doesn’t want that?
Let’s look at the steps.
STEP 1 – LEARN
In every business, from a McDonalds to open heart surgery, there are fundamentals that must be mastered — essential skills that must be learned and practiced.
Happily, when it comes to online business, these skills are both easily identifiable and can be mastered by anyone who makes a real effort.
What are the fundamentals when it comes to online marketing?
Here is a partial list from my personal checklist for creating, or promoting, products online.
- Identify the right offer – what is the return on this offer?
- Identify the right avatar (target audience) for the offer.
- Can I reach this audience?
- Can I build my list promoting this?
- Will I be putting people on someone else’s list by promoting this?
- Do I trust the product owner?
- Are there upsells?
- What is the current earning per click among affiliates?
Please notice that “driving traffic” is not even on the list YET.
The reason is simple – driving traffic BEFORE knowing these things will end up being a waste of time and money.
Only by mastering these fundamentals have I been able to succeed.
If you find that list tiring, consider this. I have never promoted a product where I did not succeed. In some cases, succeeded wildly.
In one case I sold more of a person’s product than they did.
This thoroughness is what allows me to win a Rolex, laptops, and earn large commissions when I promote for others. And it’s what has allowed me to create 30 digital products, all successful.
Remember, the first step in the Learning phase is to know WHAT you need to learn. So here’s your action step.
YOUR ACTION STEP
Make a list of the essential skills you need to learn to succeed.
If you are unsure, observe those who are succeeding in your chosen field.
- What are they doing consistently?
- Where do they advertise?
- What do their sales letters and offers look like?
- Are they building their list?
- What do they say in their follow up emails?
- How to they position themselves as an authority?
- Do they have a blog, a membership site?
While it’s wrong to copy others, it is right and good to MODEL the success of others by understanding why and how they are succeeding.
Once you have your list of essential skills, choose HOW you are going to learn.
- Will you take an online course?
- Will you read a book?
- Will you hire a coach?
- Will you simply learn by doing?
Make your plan and take action. Start learning the #1 skill on your list today. By so doing you will win twice – you will gain a skill and be creating the actual “inventory” of your new online business.
STEP 2 – DO
Now you know what to do, so it’s time to take action. Taking action, in this case, means doing the things you have identified as essential skills.
This is where many people get it wrong. They don’t practice enough for their work to be effective.
Here is one example.
David Ogilvy was perhaps the best advertising man who ever lived. His success stories are the stuff of legend. Books have been written about his effectiveness when it came to selling almost anything.
But here’s something most people miss …
When he was going to write an ad, he would often write 100 headlines for that ONE ad.
Now I’m not saying that you need to write 100 headlines before you place an ad. But what I am saying is this …
PRACTICE MAKES PERFECT
In my own life, I have written many hundreds of articles, thousands of solo ads and tens of thousands of headlines.
When I started, most of them stunk. Today, most of them work very well.
The difference is practice.
The same can be said of the following, all essential skills in my business.
- Creating squeeze pages.
- Creating lead magnets.
- Writing sales letters.
- Recording modules for membership sites.
- Writing follow-up email messages.
- Answering support tickets.
- Choosing prices for my products.
This is a partial list of course. But each is high on the list of things I do every week.
So, here is your action step …
YOUR ACTION STEP
Identify the top three things you will need to do to succeed in your chosen line. That could be writing ads, writing articles, finding profitable products, finding traffic sources, or something completely different.
Now do each one EVERY DAY for the next seven days.
At the end of the first week, you will be better than you were at the beginning. At the end of the 8th week, you will be flying high.
What took hours before will take minutes now, in many cases.
STEP 3 – TEACH
Want to make money online? I can give you the absolute surefire way to do that all day long.
This IS the success formula that never fails. Here we go …
Master a skill and then teach others to master it too for a fee.
The real key is to be able to teach people how to do what they need to do to go from where they are now to where they want to be in the shortest time possible.
That’s long, so let’s unpack it.
“be able to teach” – If you are thinking “I can’t teach” it’s time to say no to the fear.
If you can teach a child to tie a shoe, a daughter to throw a ball or a son to ride a bike, you can teach. You just need to apply that same “baby step” approach to your online business.
“how to do what they need to do” – Choosing what to teach is easy. Teach what you know.
Find people who, like you, need to master the essential skills of success in your chosen field. Don’t make this more complicated than it needs to be.
If you master squeeze pages for affiliate marketers in the personal growth niche, teach that. Believe me, there are more than enough buyers out there in every niche.
“to go from where they are now to where they want to be in the shortest time possible.” – This is the secret to all success. Helping people make progress feeds your soul and feeds your family too. It’s the ultimate win-win scenario.
So here it is again, in three steps.
- Master a skill.
- Teach it to others.
- Make a profit.
Believe me, this is what I do each and every day.
I am always reading. Always learning. Always testing.
When I find something that works, and ONLY then, do I begin to teach it to others.
If you learn this three step process now and make your first list today, you will be well on your way to a profitable online business that has real value and creates passive income for years to come.
And those are beautiful things indeed!