What Are You REALLY Selling? Understanding Features vs. Benefits

Comments

1. George Punchard says:
   September 29, 2011 at 3:35 pm

   Hi Charlie, Your Corvette Benifits is Briilliant way to look at things , more to the point
   easy to understand….thanks , George

   Reply
2. Szabolcs Szabo Urban says:
   May 24, 2011 at 2:16 pm

   Hi Charlie!

   I am DOE member, very helpful video for me.

   Thanks

   Reply
3. ken chrisfarrellwebsitevideos says:
   February 22, 2011 at 2:29 pm

   People look at what are their returns on investment. some times I invest yet most of my past investments have been a lost. I look at what value I can offer for free to gain trust.

   Reply
4. Cesar Gil says:
   January 25, 2011 at 8:14 am

   Excellent clarifying explanations are the starting point to a new perspective in the marketing efforts of the individuals and SMEB who thrive for a positive shakeout in their results the year, Thank you Charlie.Blessings!

   Reply
5. Lowell Powell says:
   January 14, 2011 at 4:16 pm

   You are so right, Charlie!! The more you take time to really know a person — you then are able to know what will “benefit” him/her. That takes dynamic listening and time and personal warmth in communication style. The payoff: you can greatly influence their purchasing decisions the rest of their life!!!!

   Reply
6. Connie L. Drumgold says:
   November 27, 2010 at 10:34 am

   Hi Charlie:

   I am in, finally! Thanks for the continuous stream of marketing information. I have been able to determine the difference between marketing and selling and enjoying every bit of the transformation. Please take a look at my website and give it a quick prusal to be sure I am selling benefits, for that is truly the right direction with all of its savings. As I absorbe the tremendous volume of informaton you provide, there is a definate surge of power as that is what information is! Look to speak soon! Thanks and keep it coming!

   Reply
7. Charles Helton says:
   June 13, 2010 at 4:29 pm

   Thanks Charlie for that video, it gives me a good perspective for advertising. I should be emphasizing the benefits to the customer which will create a desire to purchase it. Good video, also, you have given me some material to blog about. I hope you don’t mind my using your material.

   Reply
8. Judy Jones says:
   July 11, 2009 at 4:49 am

   Hi,

   Advertising is an important aspect of any business. Thanks for pointing me in the right direction as far as learning how I can improve my ads.

   Reply
9. Tim Adami says:
   July 5, 2009 at 7:26 pm

   This video really hit home. There are many reasons to market but the majority are not focused on the benefits, yet.
   Appreciate the information you provide.

   Reply
10. Lina says:
    July 4, 2009 at 8:06 am

    Thanks so much .Your video about features and benefits was very informative. Help me to understand why I am not getting any sales

    Reply
11. Graciela Justo says:
    July 1, 2009 at 2:02 pm

    Charlie,

    thank you very much

    Very informative

    Reply
12. Jerry Samuels says:
    June 29, 2009 at 1:31 pm

    Hello Charlie,

    Your video about features and benefits was excellent. Informative, entertaining and very practical.

    Thank You,

    Jerry

    Reply

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