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Which Products Should I Sell?

Charlie Page here,  back with another case study to help you with your internet marketing.

On a daily basis DOE lifetime members ask me questions about whatever is on their mind. I want to share with you some of the questions they’ve asked and some of the answers I’ve given to see if it can help you, too.

A question I get a lot is, “What product should I sell?”

Many people on the internet today want to make money from home because they’ve lost their job or they’re having a difficult time and need to make extra money.

They don’t know anything about the process of internet marketing. They don’t know what product they should sell. They don’t have a particular passion about a specific product.

They think, “I’d like to sell things online. I’d like to work at home. What product should I choose? I don’t know how to choose a product.”

I understand that this is difficult. There are thousands and thousands of products that one could sell on the internet.

I’ve come up with a checklist that I think will help you.

The first thing I talk with clients about is…

What is the size of the market?

You can use tools like Google Hot Trends or Word Tracker to determine how many searches are being made on a particular keyword.

The number of searches is an indicator of how big the market is but not the only indicator of whether you should move ahead. For example, there could be a lot of searches on Britney Spears. People want to hear gossip. That doesn’t mean you’re going to be able to sell a Britney Spears related product to make money.

Once you’ve found a product that you’re interested in, it’s important to go to these sites and do some research about the size of the market.

One of the things that you need is a large market.

It also needs to be a large market that will spend money on products. Once you determine the size of the market, it’s wise to think about the current sentiment of the world. 

That might sound like a silly observation. Let me explain: Right now as I write this, we’re in a global recession. Everyone is worried about losing their jobs. Everyone is tight on money.

It’s a terrible set of circumstances for a lot of people. It’s an awful thing. It sets the tone for the thinking of the world right now.

This means that offers for credit repair are going to be more popular now than offers for credit repair were five years ago. It means that a book, for example, about how to save your mortgage from foreclosure will be more popular now than it was two or three years ago.

The world is in a defensive posture right now. That’s the sentiment of the world. As a person who wants to make money online, it’s important to recognize these things.

These security-issue products are very popular right now. The current sentiment of the world is that people are afraid. They’re worried about what the future is going to hold.

They’re worrying about what’s happening now. Rather than worrying about investing and gaining money, people are worried about keeping their money.

Ben Franklin said, “I’m more interested in the return of my money than the return on my money.” That’s the mindset people have now. They’ve seen their 401Ks chopped in half. They want to hold onto what they have.

Very conservative and safe things are popular right now. It’s important to understand the current sentiment of the world. When things turn around and the recession is over and everything is “go, go, go” again then it’s going to be “go, go, go” products that will be popular. You have to go with what’s happening right now.

Don’t overlook seasonal factors.

It’s easier to sell diet and health supplements in December and January than it is in May and June. In May, June, July and August, we’re in swimsuit season.

People aren’t trying to lose weight as much as they were at the first of the year. These seasonal factors are important for many products. They have to do with the way that people consume things.

Everyone can say, “Diet stuff is more popular in January.” Duh, that’s a no-brainer. That can apply to almost any type of business. Think about what people will be doing at a particular time.

Will they have more or less free time? Will they have more daylight? During daylight savings hours sports equipment is more popular.

People can go out and play more sports. During the winter months people can’t go out and play sports as much. They’re not worried about buying baseball bats, golf clubs or golf balls.  They might be interested in buying hockey equipment in the winter. It’s not as much with baseball bats or soccer balls. Consider seasonal factors.

Does the product make sense to you?

You’ll probably never hear anyone say this except for me. I’m crazy enough to say it out loud.

If there’s a product that doesn’t make sense to you, think about not being involved with trying to promote it.

If it doesn’t make sense to you, if you can’t explain it to your brother or sister, a person you meet at work or the person you have coffee with, how are you going to adequately sell it by following some routine that you don’t understand?

I think most people need a lot more education before they jump into the business of promoting products. Make sure the product makes sense to you. If it saves people time because it does a certain thing, or if it helps people make money in a certain way, that’s okay.

If you can’t figure out how this product is supposed to work and you heard that Joe made $75,000 last month doing it and that’s your motivation for promoting that product, I would take a second look.

Common sense is the rule. Your parents were right. If something sounds too good to be true, it probably is.

Go for popularity. Don’t be the lone ranger who is forging new territory. Also look at longevity. Selling very popular products by sites and people who have been around for a long time is a winning combination.

Let me give you some specific examples. Frank Kern has been around for a long time. His products are consistently popular. Armand Morin has been around for a long time. He has very popular products.

There is John Reese, Arlen Sanders and Alex MandossianJimmy Brown is one of my favorite people on the planet. He’s very popular. He’s been around for a long time.

Look for products that have been around for a long time and are still popular. The person who is behind it keeps creating new products. That’s an added degree of popularity.

Now you have a winning combination. Johnny-come-lately products are fine. They’re hot. They’re exciting. But will they be around down the road?

It matters because you want to stay in touch with the people who buy the products based on your recommendation. If they’re satisfied with their purchase, they’re going to buy from you or your recommendation again.

The odds are that they will be satisfied with their purchase if they’re doing business with a company that’s been around for a long time. Go for popularity. There’s nothing wrong with jumping on the band wagon. Look at longevity, too.

Look for a low barrier to entry.

Not everyone can afford the $2500 product that leads from one upsell to the next to the $70,000 purchase. It would be great to earn $1,000 commissions.

It would be great to earn $3,000 a day from two sales. People who can spend that kind of money are not around in great quantities. Everyone is trying to get to them.

What are the odds that you’re going to get to them? Maybe you can. Maybe you can’t. It’s more of an uphill climb than it is to sell someone a $97 product.

If you have a 50% commission, you make $50 per sale. You have to look at the barrier to entry. There’s nothing wrong with selling these higher priced products down the road when you have a list of your own, you’re making money and have a solid income.

When you’re first starting out and it’s “let’s make the car payment” time, I look for products with a low barrier for entry. These are products that are easy for people to buy. That’s the name of the game.

You make tons of money selling $20 books. Then people say, “You can’t make any money with ebooks.” I beg to differ. I’ll show you a lot of people who are doing it right now.

The reason they’re doing it is because it’s easy for people to buy. Having a mixture of both is a wise thing.

Try for residual income if you can get it.

Not every product offers residual income. We have thousands and thousands of affiliates with The Directory of Ezines who make good money selling our products.

We pay a high commission. It’s a one-time sale. It’s not a monthly billing thing. These monthly billing memberships are very popular in part because affiliates can get paid every month for doing the work one time.

You do all of the work to sell Joe or Joan on a product. He or she buys the product one time. You get paid one time. That’s one model.

Another model is you do all of the work to sell them the product. They continue paying month after month. Maybe they only stay for three or four months. You get paid every time they renew.

That’s called residual income or passive income. It’s a very popular model. Don’t let it be the defining factor in choosing a product. But it’s an important one.

What about your situation?

Have you been trying to make money online for more than three months? Are you suffering from information overload and you’re not sure what to do next?

If you’ve spent money on programs that promised the moon and delivered disappointment, I understand where you’ve been. I was there about 13 years ago. I’m here to tell you there is hope. 

I’m here to tell you that you can go from hype to hope. Keep reading these articles and watching these videos. Try to get information from people who make sense to you.

If you’re inclined, become a member of The Directory of Ezines.

Log on to The Directory of Ezines and take advantage of what you’ve already bought. If you’re not a member yet, I invite you to go to DirectoryofEzines.com and become a member. It’s a relatively low fee. You pay it one time. It’s a lifetime membership. We’ve been online for 15 years now.

The word “lifetime” means something different with us than for someone who’s been online for four months.

Whether you become a member or not, I want you to succeed online. I hope my articles and videos are helpful. I hope you have a great day.

Click Here to Leave a Comment Below 30 comments
Mark Mansfield - May 11, 2014

Hey Charlie, great information as usual but I think you are thinking to small when you say to think about the time of year because when it is summer in the US it is winter other places. You are right about the time of year being important 7 the world problems though. You have given us lots to work with. Thanks, Mark M

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    Charlie Page - May 12, 2014

    Agree, if your market is the entire world. For many it is more limited by language, culture, etc. But your point is very well made and something I overlooked.

    Thanks!

    Charlie

    Reply
wapang - March 14, 2013

Dear Charlie,
Thank you for your words of wisdom. There are a lot of Gurus out there saying this and that and I have been in a lot of Bs programs. You are the Best I have come across so far. I am just dying to become a member of DOE once I have enough money. Thanks you with all my heart.
Regards.
Wapang

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    Charlie Page - March 15, 2013

    Thank you for your kind words. I look forward to working with you.

    Reply
Val - December 27, 2012

I am enjoying receiving your emails and I must say that the content is always very interesting. I especially enjoyed this one – about which product to sell.

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Heidi Green - July 1, 2012

Hello Charlie,
I love your information and wish I would have had it 4 years ago, because it would have saved me from a lot of heartache and losing a lot of money with online garbage businesses. Thanks so much for your great knowledge.

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Abubakar - November 24, 2011

Hi, charlie, always when i read your email iam learning something new and more understanding in your training. Thank you so much.

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Abubakar - November 24, 2011

Hi, charlie, iam so happy with your special video to me, 1am very glad because always when i read your email iam learning something new and more understanding in your training. Thanks.

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Biztoptech - August 25, 2011

Excellent video that really breaks down the process of affiliate marketing in a way that makes sense.

Thanks for your insight!

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Kanute Fleming - June 11, 2011

Hi Charlie.

Thanks for valuable information. What you say is quite logical, however we need to hear it to see it more clearly and then implement your info in our efforts to build a business.

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Ramoana - May 1, 2011

Thankyou Charlie I have been studying the online business since Dec ,which before I knew nothing about at all.. I think Im getting the hang of it and that your DOE system is very above board and sound advice that really works. I have not put anything online yet but am a lifetime member and know that your system is just waitng for me to take that first step but I learn something new every day and when I feel ready I will know. Its okay to hang off a bit isnt it till then as you are there Just a little more confidence needed. Thankyou
Ramoana

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James Z - April 22, 2011

Your common sense ideas to marketing is very welcome. Thanks for these tips. I know some people want you to tell them exactly what to promote but the winning product that will make money is different for each person.

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Majed - April 13, 2011

Hi Charlie,as you know i’m trying to start my business but no way all my intents are in vane,i waist much money my time,i need to earn money soon and urgently,i don’t pretending to makes millions,but to earn my necesity to buy my medicine and to paid my bills, i received a messege that i can earn money by sending email,if you pleas and can you can explain to me if possible how to start this work step by step,i hope to hear from you soon, Majed

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Danielle Brown - March 19, 2011

Thanks Charlie this was very helpful, I’ve spent a lot of money on products and very few were helpful. I’m a member of DOE and glad I joined so much value.

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Collins - March 12, 2011

Hi Charlie,

Thanks for your tips about choosing products to sell.

Your tips are always helpful. Iam proud to be associated with your directory.
cheers!

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Warren Breakwell - February 14, 2011

Thanks Charlie
Your advise is invaluable.

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Miguel M - October 23, 2010

Hi,

Fantastic is the only word that comes up to my mind.
Frequently people forget that everything that you do in life requires some level of “know how” and business area is not an exception. I don´t mean that we should master it before going into it, because there´s always a lot to learn from pratice and doing things and learning from experience is certainly one of the best ways to get to master anything. Anyway, all the knowledge you can get in order to avoid expensive mistakes or to shorten your way to success is priceless and so are all the articles and videos provided by you Charlie.
I am a beginner but I have already lost money and time without any revenue. I´m looking foward to join as a DOE and I´ll do it as soon as I manage to get the money that it takes because i´m sure it´s value is much behond its price.
Thank you Charlie!

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Samuel Thompson (sambojody) - September 17, 2010

Hi Charlie,

I shall become a new member on the 22nd of this month (September, 2010).
I have watched your programs from your internet messages but I just didn’t have the funds till now. I look forward to getting to know You with the phone calls per month. You make more sense than anyone I have ever dealt with in the past concerning internet Marketing.

May God Bless You,

Sam Thompson

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Chris Downs - July 14, 2010

Thank you Charlie! I just joined DOE, joined via Vick and am now starting to get traffic. I am looking forward to learning to optimize my efforts and productivity! Thank you,

Chris Downs

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Lalitha Brahma - March 11, 2010

Thanks Charlie for your simple but powerful video. Great tips.

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ken from freeTGRbook.com - February 21, 2010

Yes these videos do help me understand a lot. You tell it as it is. As soon as i am making sales I wil be able to aford your doe membership. I have not made any sales yet and I have not the money to invest but I will try. I know yes I need to join so you can help me make sales but without any sales to how can I ?

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Salim Yakub - December 3, 2009

Great tips, as always!

Thanks, again Charlie

Salim

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Kevin B - November 15, 2009

Hope not hype is what’s needed for all newbies. Thanks for being one of the few honest “gurus” Charlie.

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Lewis - September 28, 2009

Can you provide more information on this?
Thank you,

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Lewis - September 28, 2009

It was sooo usefull thank you for posting this for us!

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Casey Peacock - September 25, 2009

Hi Charlie, Great video because it outlines how we as marketers need to evaluate what kinds of products to promote based on certain specific types of criteria you so eloquently laid out. Very easy to understand.

Thank-You,
Casey Peacock

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Claire Elliott - September 9, 2009

Very sensible and logical information as always Charlie. I have found all your suggestions to be helpful and you have helped a great deal in ‘demystifying’ the process for me. Thanks.

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Rowena - August 23, 2009

Hi Charlie, I’ve been a member of DOE for a couple of months and thought the one question I’d like to ask if I was to take up your offer for one on one consulting seemed too dumb to ask. But thank you, you’ve just answered it! And confirmed a lot of what I already thought. It was great to hear a list of people you consider reputable, its really hard to check out reputations online, because when you search all you seem to get is affiliate sites for that person.

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chuck - July 26, 2009

Hi I have been following your emails for some time . I am still learning the internet trade . iv had a couple of bad experiences with affiliate deals, but your advice has helped me a great deal. Today is the first time that I trully understood fully the message. I am curently learning how to chose the right words to trigger the serch engines to a website thanks for the imfo I need it.

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andrew gallop - July 22, 2009

Thanks Charlie,

We spoke the other day, I thank you for being honest with me. Every thing looked bleak at the time, things seem to have turned around and are looking up. I look forward to talking to you again soon.

Thanks, Andrew

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