10 Headline Blueprints That Work Like Crazy

If you are interested in driving traffic to your website or are into list building or affiliate marketing, then you probably know the importance of a great headline.

It’s often been said that the ability to write great headlines is the most important skill in all of copywriting. That might be true.

After all, unless you have a great headline your selling message won’t get read.

This applies to solo ads, classified ads, sales letters, blog posts, social media marketing … basically, anytime you communicate with the public.

In the email marketing and solo advertising business, we often talk about the “hierarchy” of a great email ad.

That’s just a fancy way to say that any email ad, especially a solo ad, must have three key elements in order to be effective.

And by effective, I mean profitable.

  1. A subject line (or headline) that causes the email to get opened
  2. An offer the reader wants
  3. A call to action that gets the reader to click now

If your ad has those three things you will likely do very well indeed. If you get one of them wrong you risk losing profits.

But here’s the problem for most people …

How do you write a highly effective headline or email subject line?

Most professional copywriters have a swipe file they use.

When they see a great headline or subject line they copy it and use it for inspiration.

Of course, we never want to use anyone’s copy word-for-word without express permission but we are free to draw inspiration from great marketing. And we should do so.

After all, why reinvent the wheel?

A second trick of the trade is having a blueprint to follow.

By blueprint I mean a simple “fill in the blanks” formula that empowers you to crank out winning headlines and subject lines all day long.

So if you’ve ever wanted to write great headlines and subject lines at will, or if you’ve ever been stuck and not known how to get started, the blueprints below will help.

NOTE: In the examples and information below I’m going to refer to these blueprints in email marketing terms.

The truth is a great headline IS a great email subject line and IS a great article title and IS a great blog post title and IS a great Tweet and so on.

It all has the same purpose, to get people to read more and take action.

Heck, you might even find a new career as a headline writer!

Blueprint #1: “For _______, This Works Like Crazy” 


This is a great results-driven subject line that is certain to get people to open up your email and take a closer look.

The idea here is to use the classic combination of something the reader wants with a way to get it.

By including “this works like crazy” you are saying “here’s how to get what you want”. All you need to do now is fill in the blanks and include what they want.

Your job is to provide the “what they want” part in the provided blank.


  • For losing weight FAST, this works like crazy…
  • For longer tee shots, this works like crazy…
  • For making money fast, this works like crazy…
  • For saving a marriage, this works like crazy…
  • For avoiding bankruptcy, this works like crazy…

Obviously, you want what you are offering to be something that is highly sought after or highly interesting to the reader and is directly related to what you are going to share in the email itself.

This subject line is great for just about any kind of mailing, whether it is a content mailing or a promotional mailing.

People open it for one reason and one reason only: it promises to reveal something that produces a result they want to achieve.

Blueprint #2: “Why Your ________ Won’t _______” 


One of the basic human motivations for response is driven by a fear of failure.

This subject line is the exact opposite of the first one we looked at which hinted at producing results – this one hints at NOT producing results.

The idea is to talk about what they want and then an appropriate negative statement at the end after the word “won’t”.


  • Why your diet won’t work
  • Why your business won’t succeed
  • Why your list won’t make you money
  • Why your vacation won’t be fun
  • Why your credit can’t be restored

Who could resist opening up to see WHY?  Not many of us, I can tell you that.

HINTSubstituting the word “can’t” for “won’t” works very well.   Feel free to experiment with other synonyms too.

If your result is something that we WANT to achieve, then certainly we’d want to read your email to find out what might prevent us from achieving the result.

It’s a great time to reveal a mistake or a problem or a hindrance … and then offer your product or service as a solution, which will produce profit for you.

Blueprint #3: “The biggest mistake ______________ make”


Once again we are tapping into the fear of failure, a powerful motivator.

This subject line that focuses on the negative or adverse result – things your subscriber wants to avoid if he or she is going to achieve the results they want.

The difference with this subject line and others that offer a sort of warning or caution is the emphasis here is on the word “biggest”.

This isn’t just a mistake, it’s the BIGGEST mistake.

It’s the number one, most common error that folks make regarding a particular topic and curiosity alone will get people to open up JUST TO SEE WHAT IT IS.

Yes, they’ll certainly be concerned about whether or not they are making this particular mistake, but more than that, they’ll want to know WHAT this particular mistake is.

What IS the “biggest” mistake?


  • The biggest mistake husbands make
  • The biggest mistake first-time parents make
  • The biggest mistake dieters make
  • The biggest mistake car buyers make
  • The biggest mistake dog owners make

HINT: Adding the words “and how to avoid it” or “how you can avoid it” works very well with these headlines.

Obviously, the biggest mistake would be a matter of your opinion, so it’s open to your own objective perspective, which makes this one an easy subject line to work into your mix.

And, it definitely is effective.

Blueprint #4: “The Fastest Way To ____________” 


Now it’s time to talk about the other super-motivator, the promise of gain.

Here we focus on being “fast”.

We all want results – and, let’s face it – we all want them as quickly as possible.

We live in a fast food world that promises instant results and that’s what we want. So, the key here is that word “fastest”.

This isn’t just a way to success with a particular topic; it’s the FASTEST way to success with a particular topic.

Additionally, I’ve found that if you can plug in SPECIFIC results it makes this one so much more effective.


  • The fastest way to make $500 online
  • The fastest way to lose 5 pounds
  • The fastest way to play guitar chords
  • The fastest way to speed read 75 pages
  • The fastest way to cut insurance costs by 25%

Notice in my examples that I didn’t make outlandish claims, I made reasonable claims.

It wasn’t the “fastest way to make a million dollars online,” but rather “the fastest way to make $500 online”.

Not “100 pounds”, but “5 pounds”. Not “play guitar”, but “play guitar chords”.

There are two reasons for this:

(1) If a person believes they can actually do what you mention in the subject line, they are more likely to open up and take a look, and

(2) Readers will subconsciously think they can INCREASE the results by DUPLICATING what you share inside.

In other words, if you mention the “fastest way to lose 5 pounds” I automatically think, “If he lost 5 I’ll bet I can lose 10! ”

It’s human nature to think you can do better than the next person.

That may or may not be the case, but that’s what many people think, and it compels them to take a look because your claim is BELIEVABLE and ACHIEVABLE.

Blueprint #5: “Get Your ________ Questions Answered” 


This is a great information gathering subject line to use when you want to survey any mailing list, be it your own or if you buy solo ad space.

Surveying and taking polls works, and works well, and this approach helps it work even better.

The more you know about people who might become customers – what they WANT to know from you, what they are most likely to buy – the easier it is to provide them with quality content they can use.

And the easier it is to make offers that they will say “Yes” to. So, this is a great subject line to

So, this is a great subject line to gather information with, by allowing your subscribers to submit their most wanted question to you.


  • Get your blogging questions answered
  • Get your weight lifting questions answered
  • Get your insomnia questions answered
  • Get your digital photography questions answered
  • Get your pet training questions answered

HINT: You can change this headline to read “answers to your _____ questions” and it will work just as well.

LIST BUILDING TIP: You can promise to answer the top 5 for free in a report or training call or give a free copy of your completed product to all those who submit a question (and join YOUR list) or whatever you choose as far as the offer inside.

Blueprint #6: “Something Every _____ Needs To Know” 


Once again we have the “curiosity” factor in play.

What is it that I need to know? The word “need” is very powerful and compelling. It gives the impression that something is a necessity, that it is required.

Testing has shown that putting a special emphasis on “first-timers”, “beginners” or “newbies” will increase the results of this headline or subject line.

Because they are inexperienced, they are more likely to not only recognize they do have needs because of their lack of knowledge but also will be eager to learn those things that you feel are necessary or required for success.


  • Something every new mother needs to know
  • Something every college freshman needs to know
  • Something every first-time car buyer needs to know
  • Something new affiliate marketers need to know
  • Something every bride-to-be needs to know

Why do you think the Dummies® books have sold so successfully? Newcomers to the subject want to know what they need to know. And that’s why they’ll open this email up and take a look inside.

Blueprint #7: “Here’s A Shortcut For __________” 


When I say “shortcut” what comes to your mind? Think about it for just a second. You likely envision something that is “faster”, something that is “easier”, something that gives an “advantage”, something that “reduces expenses or effort” – all of which are highly desirable.

We all want to take the shortcuts in life – the easiest, fastest and most advantageous path to our destination. Which explains why this subject line continues to be among the most opened in my email marketing.

It doesn’t matter if it’s rose gardening or entertaining in-laws or boosting metabolism or racing radio-controlled cars, we all want a shortcut.


  • Here’s a shortcut to getting a great job
  • Here’s a shortcut for creating an ebook
  • Here’s a shortcut for boosting your memory
  • Here’s a shortcut to mastering Forex
  • Here’s a shortcut to learning to play piano

Tip: Let me also give you just a quick tip here for really producing profits with this particular subject line …

When you can tie in some kind of product, software or service that fully or semi-automates the shortcut, then you’ve got a very good chance of getting the sale.

Just a quick, very generic example: You might share that a shortcut to success with customer support is to have a text file with your most asked questions and responses to those questions.  so when a new customer asks a question all you have to do is copy and paste your response instead of retyping out a response.

When a new customer asks a question all you have to do is copy and paste your response instead of retyping out a response.

That’s a shortcut.

Now, you could also PROMOTE an autoresponder service that would actually automate the process of getting those answers to the customer.

You could also promote a package of template responses to the most asked questions or promote a customer-service help desk software or even a third-party company that provides customer service.

The point is this: If you can provide readers with a quality shortcut, but then also promote a product, software program or service that automates that shortcut, you’re much more likely to get a sale. 

Blueprint #8: “Here Is Your ________ Checklist” 


One of the things that most human beings want – at least the human beings that I know – is a set of instructions that we can follow to make sure we do things correctly.

That’s why offering a free checklist as your subject line is yet another great way to increase your open rate and get subscribers delving deeper into the mailings you send out.


  • Here is your interview checklist
  • Here is your “Baby’s First Year” checklist
  • Here is your wedding checklist
  • Here is your headline writing checklist
  • Here is your travel checklist

I personally have seen greater results by giving the checklist a title.

Not just “Here is your interview checklist” but “Here is your ‘Acing Any Interview’ checklist”.

Not just “Here’s your wedding checklist” but “Here is your ‘The Perfect Wedding’ checklist”.

A good name adds more desirability to the checklist.

Obviously, in your email, you’ll want to provide the checklist.

And your checklist is a PERFECT spot to make recommendations. Refer readers to your product or affiliate products for more information on every entry in the checklist.

A classic example is the “Setting Up An Internet Business” checklist where some of the steps would include “buying a domain name”, “finding a web host”, “creating a blog” etc.

For most of those steps, you could provide a brief overview of them and then point them to resources to do the very things you instruct them to do … most of which make you money.

This is the one email subject line and corresponding email message that EVERY LIST OWNER should have in their sequences somewhere.

Blueprint #9: “A Great _______ Resource I Just Found” 


This is a great subject line to use in promoting an affiliate link, especially if there is some kind of free information or discount involved at the affiliate site.

SUPER IMPORTANT: If the product or program you are promoting in your affiliate marketing offers free information you will do better by promoting the free information than by promoting the product or program directly. 


  • A great discount travel resource I just found
  • A great free traffic resource I just found
  • A great genealogy resource I just found
  • A great anti-aging resource I just found
  • A great home improvement resource I just found

There is an element of newness and freshness here with the “I just found” reference at the end of the subject line, which brings a sense of urgency – we desire to be the first to know, the first to use.

Again, just another solid way to get folks to open your emails.

Blueprint #10: “This Ruins Most ____________” 


This subject line is one of the strongest in the group.

It works again with the fear of loss super-motivator.

It goes beyond sharing a mistake or even the biggest mistake to the point of revealing something that can have a devastating effect on the reader if they fall victim to it.

Again, we’re talking about both awareness of a potentially destructive pitfall, with a provided solution, only this time, the language is stronger in that it could “ruin” the results for the person on the other end of the line.

HINT: Don’t overuse this one and don’t use it for things that readers might consider “minor”.

There are products we promote that can have a dramatic impact on a person’s life – this type of headline or subject line is best used for those types of products in my view.


  • This ruins most diets
  • This ruins most newlyweds
  • This ruins most marketing plans
  • This ruins most affiliates
  • This ruins most childhood dreams

In this email, you’d want to reveal the most disastrous, destructive stumbling block that the subscriber might face, along with a solution for avoiding it.

HINT:  Provide the solution in your content in a brief overview form so you do actually give them useful information, and then lead the subscriber to an offer to thoroughly explain the solution which allows you to make a sale.

There you have it – 10 ways to write headlines or subject lines that practically demand attention and create real results.

Now here’s your action step – take the headlines you are using now and compare them with these.

Can you modify what you are using now to fit these blueprints?

If not, take the blueprints above and apply them to every product you promote online. Then begin testing these headlines in the ads you place, articles you write and more.

These blueprints work – I hope you enjoyed them and profit from them as I have.


Charlie Page

Happily married for 44 years, Charlie is the dad to two wonderful daughters. He is the author of 12 books on Internet marketing and creator of over 16 membership sites. You can see all Charlie offers using this link Click Here

  • […] Here are a few tips for writing headlines… […]

  • Mark M says:

    Hi Charlie, I’ve had trouble getting to the comments on your Blog.
    Thank you for the great Headlines, I’m going to go back over my blog to have a look at mine.

    • Charlie Page says:

      I’m happy you find them helpful. The comments on the blog “lazy load” which means they don’t all show instantly. This makes the blog run faster, which is a good thing. But it can be confusing, which is a bad thing.


  • Helene says:

    Thank you, some great chestnuts in there… must focus myself more to use better headlines!

    • Charlie Page says:


      Feel free to use the templates as a starting point. I use them every day.

      I know you can do it!


  • Ernie Brown says:

    Great information Charlie I always wonder about this method,people who you send emails to.I thought it was spamming now I know .One question is there a way you could send all of them with one click?.

    • Charlie Page says:


      Thank you for your kind comments. I am updating the report with these headlines (and 90 more) that will be ready soon. I will email about it when it’s ready.


  • Very helpful advice, Charlie.
    What is the ideal length for a blog post title? I remember you advising the use of 7-8 words in an earlier blog post. Yoast, however, recommends the use of 4-5 words. What’s the best course to follow. Please advise? Thanks

  • […] there are blueprints you can follow, and while there are real shortcuts you can take, the add-water-and-stir solution is a […]

  • John Logan says:

    Charlie, You continue to present to us as an audience and members some very insightful material that always seems to have a very comfortable way of presentation. I respect and admire not only the quality but the amount of information you send our way and appreciate it very much. I have learned an extraordinary amount of useful material. Thanks for all that you do.

  • Great article Charlie – lots of common sense gems in there! Keeping this somewhere safe for easy future reference.

    Fantastic value. Many thanks.


  • ALFRED says:

    This is one of the greatest thing I stumble upon on Marketing. Incredible Important and Incredible Simple.

  • Writing Great Affiliate Headlines says:

    […] Again, just another solid way to get folks to open your emails. – via CharliePage.com […]

  • How To Double Sales The Easy Way - CharliePage.com says:

    […] Click here for my personal headline templates. […]

  • GREAT STUFF! This is exactly what I was looking for as far as finding ideas for headlines that really attract those quality clicks. Thanks!

  • Marium says:

    You just saved my DAY!

    • Michael Fereday says:

      Charlie, thank you for the fantastic Headline Template piece!

      You’ve got some headline “starters” I’ve never seen before – and they’re great.

      I will be printing this out and adding it to my swipe file.
      I recommend others do the same.

      Hope you are doing well.


      Michael Fereday

  • Thank you very much, Charlie for this informative post.
    This is especially helpful, when I am faced with Writers Block.


  • Lisa Gentile says:

    Hi Charlie,
    Love this post! Very helpful. I am guessing this method will work for writing text ads as well. Going to look at my texts ads and redo them to fit this formula. Thanks again for all your great information.

    • Charlie Page says:

      So happy you liked it! Thank you for your kind words. This works for writing any sort of ads – solo ads, email subject lines, blog post titles. That’s what I love about it.

      Thanks again.

  • 10 Blueprints for Hot Headlines | Internet Marketing Medley says:

    […] Go over to Charlie’s blog and read about it here. […]

  • Paul Warner says:

    Excellent article, very well written and extremely useful. I think headlines are absolutely critical in virtually anything you do with marketing on the Internet. If you don’t get their attention to start off with, it’s a potential customer gone with the likelihood of them ever coming back nearly nil’. Internet marketing is a fragile existence as it is, at least until such time as you have developed a recognizable brand, so all these little technical tips as to the structure and processes to be followed is important and critical. Paul

  • Lorry says:

    Thanks Charlie, This is soooooooo useful,

  • John Crandall says:

    Very valuable content Charlie, I ‘m saving this one!

  • Hi,

    I would say, I’m beginner in this Marketin online, although trying for 6 months. What I previously worked, has no connection with this activity.
    I find it extremely interesting and educational article read here. We need to discover things they do not know and that I needed to build this business. Your guidance, give me hope that I will be able to start the engines.
    Thank you very much for your kindness to give me permission.

  • kelly says:

    Great headlines..i always sent follow up emails to my list. But the open rate is very very bad. I nearly to give up. But today i have learned a new things from you. Thanks Charlie. Hope this help me 🙂

  • TakeActionWAHM says:

    This has been a hugely helpful post, Thanks so much, Charlie.

  • They are always searching over marketing books in urdu the internet
    to learn the basics of network marketing, as
    well the incentives for making it big in the online world.

    The answer to this rather vague question is that there are too many
    network marketing books, one of the companies represented by him.

  • […] Your headline must grab attention! The headline’s job is to sell the ad. […]

  • Tyler MacWhirter says:

    Awesome Post Charlie!

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    This Website have a good background..

  • The Power of Product Knowledge | Online Money Making Secrets says:

    […] not copywriting, although copywriting is […]

  • Ade says:

    According to Chris Munch, “Test Post, Please Ignore” was his best title for open rate. Open or click through is not the be all and end all though. It’s a gimmick title that may get lots of attention but not necessarily the right attention.

    • Charlie Page says:

      I agree. I would consider that a deceptive subject line. I know these things work, but at what price really? Trust, once lost, is so hard to regain.


      • Robert J Fritz says:

        I could’nt agree more charlie, I have bit on those lines more than once and became upset for the waste of time they caused. Combine that with little success on line and it caused me to blacklist some marketers that may otherwise be good industrious people.

      • Kathy Anderson says:

        I agree Charlie. When I’ve opened these deceptive type emails they get “unsubscribed to”. I’m too busy for that type of intrusion.

  • Ade says:

    Great list, a combination of what’s in it for your subscriber plus a little intrigue can go a long way….throw in a few power words that imply ease or speed and you have yourself a title.

  • The Power of Product Knowledge - My IM Journey | My IM Journey says:

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  • Dori says:

    Years ago I was given a book from a great friend and written by Robert Collier .. “Greatest Article Writing Book”, not exactly the title but I know you will know the book. Charlie your wisdom of writing is amazing. I’ll be investing in you soon, I promise.

  • Shama Kern says:

    Great post, lots of detail and very useable. Really appreciate it Charlie!

  • Mark Hundley says:

    Great work – as usual Charlie! I especially liked the fact that you included examples and some discussion about the “whys.” BTW – how is your brother (in-law I’m not sure) doing?
    God Bless,

    • Charlie Page says:

      Thanks Mark. He is doing wonderfully well. Thank you for asking. At his 6 month cancer checkup he was given a completely clean bill of health and a great prognosis. His hair is all back in, his weight is up and things are looking very positive.


  • […] Here are a few tips for writing headlines… […]

  • Jerry says:

    Thanks Charlie for the great info. I have been totally frustrated at times but you make things very easy to understand and I have a feeling that the person who gets this info can be very successful by following your valuable advice. I know I have. :] Thanks again.

  • […] One BIG reason could be the headline. […]

  • Tessa says:

    Hi Charlie and Hope

    This is not a reply on the post, although, I have bookmarked it and written copious notes. My question is about the ad at the bottom of the post. If I reworded the third paragraph and credited Charlie in the last paragraph, could I use it as a solo ad? As you know, there are none available for FUSS and that looks like a great ad to me.

    Happy New Year!!! Be blessed and prosperous!

  • Rhea Ashworth says:

    Thanks for your advise, I have been trying to market for several years. Even had acouple blogs going, I haven’t given them up, just not done anything with them for a couple years…maybe it is time to pull them out of the cob webs and get them active again…I truly value your information!

    • Charlie Page says:

      I would suggest focusing on one topic and making that work more than trying to maintain more than one successful blog at a time.

  • Deidre Gordon says:

    I find your ideas so stimulating and help me to focus on what I am trying to achieve. Thanks very much for all your help and advice – it is always so sound and thought provoking. Liz G

    • Charlie Page says:

      Thank you for saying that. Provoking thought and providing real help, practical help, are my goals. I’m so happy you are here.

  • […] not copywriting, although copywriting is […]

  • Just what I am looking for as I start a new ezine and blog. Thanks for your amazing generosity, Charlie.

  • Onora Oz says:

    You know most marketers would charge for this. Great information.
    They’re attention grabbing, and forcing prospects to buy.

  • It’s easy to forget just how much we are all influenced by a Headline. A good reminder Charlie and once again your information is so well put and easy to follow. Cheers.

  • Rieke says:

    Charlie, thanks a million for these inspirational proposals. As I never worked with e-mail lists I now want to start with them and your article gives huge ideas on how to set up a great campaign.

  • Raymond says:

    February 6,2012 at 16:55 PM

    I would like to thank you for the 10-headline-blueprints,they are superb.

    Thank you again.

  • cecil jackson says:

    Charlie i’m sorry but i don’t know how but i let this one get by me . And i sure missed a great artical, thank you And charlie i am already a member.

  • Janette Mitchell says:

    Charlie…..what a great, informative article for all us would-be internet marketers to utilise on our own websites. Thanks very much for all the help you have given in the past!

  • Roy Curtis says:

    First time writer but long time reader. Thanks Charlie, you continue to be a big help.

  • Irene Turnbull says:

    Thanks Charlie, very helpful.

  • Ian McCammon says:

    Thanks again Charlie,

    Your guide to headline blueprint [key words] is great, this puts me more on track with confidence.

    Who needs any other when there is CHARLIE PAGE guiding the internet ship with honest no crap info..

    Ian, Melbourne Australia

  • Randy says:

    Man more great stuff, off to re-headline all of my ads! Charlie your the MAN!
    Randy S.

  • Tim Pond says:

    Thank you Charlie for killer examples!

    I’d like to add to the blueprint #3:

    “Are you making this mistake in X…?”

    My best,

  • Paul Taylor says:

    I just think you are the easiest guy to understand……..your articles are so interesting.
    I have not read them all yet but I am happy I joined Doe.
    Thankyou Charlie

    Paul Taylor

  • Forex Trading Software says:


    Thanks for these blueprints. This information is most helpful, as is the responses you made to some of the questions asked – even those have added value 🙂

    Well done on a great blog. I enjoy reading your posts.


  • Hi Charlie,

    As ever, a diamond amongst the walnut shells! Thanks.

  • Thelma says:

    Thanks, Charlie. These look really useful and able to be applied to a wide range of subjects. Thanks for your commitment to helping us!

  • Sheila Dicks says:

    Great headlines Charlie!

  • Arthur says:


    Thanks for the great blueprints. I’ll be trying some of these.


  • Bill says:

    Thanks for the blueprint Charlie wonderful.

    Will certainly try one or two out

  • Linda Basta says:

    thanks, Charlie.
    No-one opens my emails to read all my great stuff. lol !
    I’ll try some of these and see if it helps.

  • Thanks Charlie – this is fantastic. I’m going to start by using these blueprints step by step with my current offers. Thanks again!!

    P.S. >>VOTED<<

  • Luke says:

    Thanks Charlie for another valuable resource. I will review my autoresponder sequence and see where I can use these subject lines.


  • Mitchell Hutton says:

    These are great headlines and easy to figure out . Thanks for the great article , I think I can increase my e-mail open rate by at least 50% now .
    With great content like this I don’t know why anyone wouldn’t subscribe to your blog .

  • Hi Charlie,
    First a true thank you. You keep surprising me. That’s why I always open and read your emails.
    Even in Dutch I can use them.
    Do you mind me translating them I communicating this to my customers?

    • Charlie Page says:


      It would be so much better if you would link to the article. But that would not solve the translation problem. I’ll work on installing a translator on my site.


  • Charlie,

    You keep amazing me. Great information and a big help.

    Now if you could only find a way to visit me house and kick
    me in the behind whenever I lose track of the focus on what
    will actually make money. I get easily distracted with all the
    things that I think need to be done BEFORE I write an article,
    tweet or place an ad. Need to get responder up,check my
    draft for a blog post for keywords,etc. At the end of the day
    I have spent alot of time “doing” things but nothing that will
    make any money today.

    Need a little voice telling me just do something to make some
    money, Stupid. Even if it is not perfect.

    When will you be arriving?


    • Charlie Page says:


      Here’s the voice – publish what you write every day without concern for anything but one factor … will what you write help people. You can go back later and do all the keyword stuff you want to do. You can put your autoresponder up when you have time. But if you are writing and not publishing, which is what you describe (I’ve been there – I have 122 articles in draft right now) then you are standing alone in the woods where no one can hear you. So let’s let them hear you.

      Write the best stuff you can, publish something no less than 3 times a week and then see what happens in 90 days. It will be something good; I can almost promise you that.

      Publishing makes money. Getting ready to publish not so much.


      • Nicki Goff says:

        Amen to that answer – I also spend too much time thinking about what I’m going to write, and often lose focus on writing to help out someone else.
        Thanks for the headline blueprints – I’ll be having another look at my email headlines, and working to make them more effective with these!

      • Charlie Page says:

        Thanks Nicki – happy you found it helpful!


  • Chery Schmidt says:

    Hi Charlie, Well you said you were going to deliver more in 2012 WOW Good Stuff. I have been opening your e-mails and waiting for one like this. I am getting to work right now and changing up some headlines on the articles and video’s that are NOT working for me Thanks For Sharing This Great Post I look forward to opening ALL of your e-mails. Chery 🙂 Love What You Do & Do What You Love

  • Great article Charlie. I’ve seen many of these concepts before but the fill-in-the-blanks format makes it even easier. Thanks

  • Mekhola says:

    Thanks Charlie!

    Those headlines were compelling – I wanted to click on most of them. A very useful list indeed, and a resource I’ll use many times in my writing.


  • Kenneth says:


    Well done. As has been said that the headline is the advertisment for the ad. These headlines will work because they address to to most commont fears: fear of loss and fear of not gaining what we could attain.

  • steven says:

    This guide is excellent. Short and Simple . Easy to understand and use . Thanks for sharing

  • Deborah Schultz says:

    Great resource Charlie. Simple, easy and I am sure very effective. I always turn to your information for clear, concise advice that works. Sharing with my list and Twitter folks.

  • Fredrik Wallinder says:

    Great headlines, not so common in addition which’s a good thing. I’ll use this inside Followup Systems and the new DOE when it becomes available. The main problem is traffic, will be interesting to see what you’ve got in store there.

  • Lee Wise says:


    Great! Thanks for sharing these!


  • Paul Miller says:

    Thanks a million Charlie, What a wealth of info here to helps us be more successful…it seems simple is so hard to put together… we always try to make things so complicated…”keep it simple” works.

  • Dinno says:

    Hi Charlie!

    Nice article! Will implement this tips. I’m having some problems with my open rates and clicks.

    Is Kajabi better than optimize press?

    • Charlie Page says:

      I like Kajabi much more than Optimize Press, although I use both. Kajabi is a hosted service so it costs more but it does much more and they support you like crazy (live chat 24/7) and roll out new features. Kajabi really is the best product I’ve bought online in the last 5 years. That being said, Optimize Press is a fantastic product in its own right.

  • Bruce Stewart says:

    Thanks for the blueprint a great addition to my swipe file.

  • Juan-Pierre Schaper says:

    Hi Charlie,

    Thank you for this.

    I must confess that I sometimes struggle with coming up with good headlines. I am sure this will help a lot.

  • Ron says:

    Tks Charlie,

    nice, simple but effective and informative information as usual


  • jeff Pearson says:

    Hi Charlie, and I hope you don’t take offence that I’m not leaving this comment to you directly, but to anyone who comes to this page to leave a comment.
    I want to go on record here and share something with everyone. I have been around IM for two years, mostly copy and ghostwriting for (in their own mind) ‘guru’s’.

    These people paid me to rewrite and repackage old stuff of theirs (and others) to resell as a new package to unsuspecting ‘newbies’, that, and the lack of care they felt for their customers left me feeling a more than a little ‘unclean’.

    I decided to use my words to build my own IM business not someone elses, and I contacted Charlie last week to ask his advice about joining the Directory of Ezines.
    I had my check book out and would have signed up immediately because I like Charlies style of doing business.

    But he told me DOE wasn’t what I needed just at the moment.
    Can you imagine that sort of honesty?

    I have been working for sharks who would have taken my money and then called everything ‘my fault for not taking action etc”, but Charlie turned me down as DOE wasn’t the best fit for what I wanted to achieve.

    He did suggest taking a look at Follow Up Selling Systems (a suggestion, not an atempt to sell it, and I was in the process of doing so when his email popped into my inbox pointing me to this article.
    Which brings me full circle back to the article!

    Charlie, if this is the quality of information and support that is on the charter membership side of FUSS, its a no brainer, and I’m in. This is class advice.
    Thanks for sharing this and I look forward to learning a lot from you in the months to come.

  • Walter says:

    Hello Charlie

    Thank you kindly for sharing these subject lines. They couldn’t have come at a better time, as I’ve been trying to create a few myself for the launch of a new email campaign. I’ve already decided on using at least two of yours now and will split test to see what returns I get.

    In addition. I’ve been testing myself to see what makes me open some emails I receive. There’s no doubt that a good attention grabbing headline does the trick.

    Great work Charlie and thanks again!


  • Ovegho says:

    Great article filled with valubale tips. All the headlines are wonderfully crafted and easy to understand.

  • ??????? says:

    Great stuff I will defenetly keep and use it
    Thank you for that

  • Shaun says:

    Thanks so much. This is an excellent resource!


  • Martin Findling says:

    Very helpful article about headlines, full of great info. Thank you for sharing Charlie.
    Regards, Martin

  • Patricia says:

    Hi Charlie,

    I agree with the others…this is one of the best, most helpful articles I’ve read in a long time. Any of us who write for our sites, blogs or freelance can always use solid advice that works! Once again, you have given more useful information that everyone can use.

    Thanks for sharing!

  • Gonzalo Chagas says:

    Thank you Charlie. Honestly this is one of the best reward I got from you since I;m a member of DOE.. The reason why this is so important to me is because I’m “BAD” creating headlines.


  • S. Kumar says:

    Hi Charlie,

    This could be one finest aricle I might have read in a long, long time! Compact, concise, highly effective and works everytime when it is used..

    As for more subject lines, here is something that’s wrtten many years back and I still use them effectively.

    5 unorthodox email subject tricks -500% more responses!

    BTW, may I use your great article (of course with your byline) on my website?

    S. Kumar,

    • Charlie Page says:

      Thank you for your kind words. I’m sorry you can’t publish the article on your site but you certainly can link to it!


  • Dennis Morstad says:


    Thanks a ton for sharing your top Headlines…They
    truly fill a big hole in my attempts to develop an
    effective followup campaign for y programs…I
    really appreciate your help.

  • Nancy Lahtinen says:

    I learned more from this article than anything else I have read on the net. Thank you so very much Charlie. You are brilliant.

    Much appreciation,


  • Charlie,

    Thank you for sharing these headlines with us. They are really great attention getters.

    Thanks again,


  • Al Garretson says:


    You always provide great content and tips, The knowledge you share
    for fr.ee is much better than most want to charge for.

  • Jasper Geathers says:

    Hey Charlie,
    Thanks for sharing those great head lines, being honest and down to earth. Those articles will help me a whole lot. I am proud to be on your list.

  • Loretta says:

    Thanks Charlie, Just what I needed for my autoresponder. I know they’ll get opened because they’ll want to see just what I’ve got for them.

  • Dita says:

    Thanks Charlie,

    Great headlines! I look forward to using the blueprint.


  • andrew says:

    As always Charlie its right on the money! Bless you for this.

  • Sofia Hering says:

    WOW Charlie,

    Thank you for your article about He linens, I cadent believe how you wrote in details So can every one apply even me to.

    My first email going be tomorrow to send to ViralURL with new headline.

    Right now My website is parked,

  • Achmad Karno Widjaya says:

    Hi Charlie,
    Thank you for these, and i’ll combine with keyword of the ads i promote.
    Best regards,
    Achmad K W

  • Kenny Taylor says:

    Thank you Again, Charlie! You always share the best information! Please, take a look at my new site, http://bitly.com/Get5forFREE, and let me know what you think! Feel free to share. Sugarbear

  • James says:

    Awesome Charlie and timely too!

  • Kate Harper says:

    Hi Charlie,

    I just want to thank you for the list of headlines. It was just what I needed.

  • Monty L says:

    I never thought of using a blueprint for an article headline. Then again I am a new blogger. I really appreciate the article and will be using these blueprints for emails

  • Matt says:

    Nice one Charlie! Nice long article, packed full of useful content…Thaks very much!

  • Sam says:

    Great article Charlie! I have learned a lot. I will follow your suggestions, the nest time I post an email.


  • Samuel Apo says:

    DOE is on my mind daily and because I have not emailed you but once in 2011 I haven’t visited DOE to
    take from it what I needed…you have offered us members so much that, at times it is overwhelming…
    so much to learn and apply.
    Check out my website http://www.puka-pants.com and share it with the DOE members as it contains stuff
    many members will find valuable to use in their lives, particularly “not become sick” for over 20 years
    now and counting at age 85 on March 22, 2012. Product also cures Cancer and almost every terminal
    illness…over 40 years now. 24 yrs by the doctor’s research/discovery and denying rights to drug companies
    knowing they would never market it and lose billions off their products (lessening the sickly numbers).
    And next page Just Been Paid (60% compound interest MONTHLY…real and sustainable).

  • Steve Lanning says:

    Hi, Charlie,
    Love the headline starters! And for someone who is on the same year my wife and I are on in marriage, I think there must be a kinship there somewhere, yes? Brief backgrounder.;..that you never asked for, but hoping it all comes together for you in some convoluted fashion.

    I was the guy who started the Consultng Opportunities Journal and Consultants National Resource Center in Washington, DC in the late 70s and 80s. I’m also the guy who with ‘the recovering attorney’ the late great Hal Wright, co-founded the National Association of Business Coaches (which I sold in 2002– and still suffer seller’s remorse from my actions!).

    Now, as an official Boomer, I’m trying to help protect oldsters from fraudsters in the funny link in your Website box above. We will be looking to involve the business communities in every county we have a presence in. We also want to earn some money, have each of our ‘chapter presidents’ earn some money with those business communities in order to build a fund(s) for defrauded seniors in each county.

    Would you see any win-win-win way you could see getting involved with us as we launch with any of your stuff for local businesses or suggest someone non-techies with a leaders with his first non-profit could bootstrap themselves? We also have birthed a publishing arm called the Retirement Living Library where we were suggested to do it all through Amazon.com but dunno. (I started in the 70s with 50% of my blood being printer’s ink and it just never got out of my system.)

    Sorry about the long copy…(fed and clothed our family of 5 with my copywriting in the 70s and early 80s, but it’s been too painfully long since I had the discipline of a client). Hence, I just ramble now…just pitiful.

    After looking at your stuff, you seemed the right person to pour my heart out to in regards to AAEA, Michael. Thanks for the couch time!

    Any thoughts?

    Best regards,

    • Steve Lanning says:

      Post Script: Charlie, I have no idea why I called you Michael in my post–except that I just spoke to our second born son, Michael, who is running a big store for Nike in California. And I’m in Maryland (just outside DC) so we’re three time zones away. What a chunkhead I am! My apologies.

    • Charlie Page says:

      Interesting background. I don’t see a way we can work together individually at this time. Thanks for asking. I would strongly suggest building a list from day 1 and using a service like Kajabi if you are going to create a membership area of any kind. I have discovered that the freedom that comes from paying for services that save time and headaches is well worth the cost.


  • Robert Haigh says:

    Hi Charlie
    I just wanted to thank you for the headline blueprints and i will make sure to keep in touch.

  • Thanks for this. A fantastic list that will really speed up my ezine and auto responder writing.

  • Nicki Goff says:

    Another helpful article – got this one bookmarked! Thanks, Charlie

  • Lalitha Brahma says:

    Thanks a lot! Charlie. This is so good with all the explanations. I really appreciate the education.

  • Seng Sotharith says:

    Hi Charlie,

    Thank you so much for sharing these great headlines.
    I am promoting your product. Could you share me a few articles for blog posting
    and article submission.? I hope you kindly help me for this.


    Seng Sotharith

  • William says:

    Well I’ve been a member of D.O.E. almost since Charlie brought the company, In the pass
    i thought the company was getting a little stale. What a big mistake that was Charlie has done
    nothing but improve the Quality even more. I once keep it a secret as If I knew anything about D.O.E.
    because it was my own private secret weapon.

    It is a honor to know Charlie and work with him.

    Bill Humphreys

  • Ray says:

    Thanks Charlie for the subject lines they really help

    Life Without Limits

  • gary hincman says:


    Thanks for being a down to earth honest person


  • Kevin Nunley says:

    Killer article Charlie! All the headlines are simple, easy to understand, and short for fast reading. All important to communicate with prospects and customers. These headlines say “easy,” “profit,” “save money or time,” and make the reader curious to read the ad. And that’s what makes Americans pay attention and buy!

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