- by Charlie Page
Are you struggling to monetize your blog? If you answered yes, you are not alone.
While getting a blog of your own is fairly easy, people are finding that making money with their blog is more of a challenge.
There are a few reasons for this.
- Unrealistic expectations.
- Lack of focus in creating content.
- No list building in place.
- Not enough traffic.
- Blog poorly structured for making sales.
Most people will focus on point 4, not enough traffic. But that's not the entire story.
Here is the good news.
Your blog, in any niche you choose, can be profitable.
The key is this ... multiple streams.
- Multiple streams of traffic.
- Multiple streams of list building.
- Multiple streams of offers.
- Multiple streams of ad revenue.
If you want your blog to be profitable, today's video is the perfect place to start!
Prefer to read? Here is the enhanced transcript for your convenience.
Hi. This is Charlie Page and I want to share five ways to monetize your blog.
Do you have a blog or do you want to have one and you want to make more money from your blog?
If you answered yes, here are five ways that you can monetize your blog. It doesn't matter what niche you're in or how experienced you are, these ways will work for you, too, starting today.
Number one. Build your list.
I know. You've heard this many times, many, many times before that you need a mailing list, and you do.
Maybe you're doing some list building now, and I hope you are.
But if you're not happy with your list, you can use your blog to build that list big and strong. I teach exactly how to do this, by the way, at CharliePage.com.
So, how do you build your list from your blog? Let me give you several ways.
Number one. Create an ATM home page.
Now, what is an ATM home page? It's a page that doesn't look like a blog. Sometimes people call it a splash page, a landing page, some people call it an ATM home page.
It's a page that welcomes visitors to your blog, but it isn't your blog post page.
What this page needs to do is say, "Welcome. I'm glad you're here. Please join my list. Get this free gift." Then you can send them on to your blog.
Number two. Use a pop up on exit intent.
Now, what that means is that when people go to leave your site, and let's face it, they do, when they go to leave your site, a little pop up window appears and offers them a free gift in exchange for them getting on your list.
Now, I know must people hate pop ups. Maybe you don't. I don't. But most people do. But the fact is, they work. It's just been proven for so many years.
A content upgrade is the third way.
Now, what is a content upgrade? It's an offer inside a blog post for person to join your mailing and get deeper information than your blog post is sharing.
That's really what it is. Sometimes that's a checklist. Sometimes it's a second half of an article that's a multi-part series.
As long as the gift you're offering them has a relationship to the post that they're reading or the video they're watching, they will take action and they'll want that free gift.
Then they give you their email address and they're on your list.
Next, you want to put an opt in form under every post. Now, that might sound like a lot of work.
You might say, "Hey, Charlie. I got 212 posts. Who has time for that?" Actually, if you use a technology like Thrive Leads, that's what I use, you can do it with just a few clicks.
It automatically puts it under every post that you've already created and each new one, too.
It's very important to put an opt in form in this position because once a person finishes reading your post, they're going to be very likely to want to know more.
Next, you can put an opt in form inside every post.
Now, top websites will often have six or eight offers for a person to opt in on every blog post. Six to eight.
These are well known, well respected sites. How many offers do you have for a person to opt in to your list on every blog post?
I know when I first discovered this, it was two. Now, I've moved it up to six and my blog list building is much, much better. You want to put an opt in form or a link or a button inside every blog post.
And you want an opt in on the right sidebar and hopefully one that moves down the page as the person moves down the page.
Then, of course, you want a great lead magnet.
Don't be afraid to give away your very best information in your lead magnet.
You know, they say you never get a second chance to make a first impression, that's what your lead magnet does.
Okay. Number two is make better offers.
If you want to monetize your blog and make more money from your blog automatically, you need to make better offers.
Now, if you're showing AdSense or affiliate offers on your site and you're not making sales, and let's face it, most people aren't making sales even though they're showing these ads, it's time to take your game to a higher level. You need better offers.
Now, what does that mean? How do you do that? Let's take a look.
Number one. You create a tripwire offer.
What's a tripwire offer? It's a low cost offer that changes the relationship of the reader from just being a reader to being a customer.
Whether that's $1, $7, $10, it doesn't really matter. What matters is the nature of the relationship changes when they buy your low cost offer. They're a customer now and they're much more likely to buy again.
Number two. You want to embed offers in your lead magnet.
I see this mistake made all the time. People will take time to create a great lead magnet. You know, like a 20 page PDF or just a two page checklist.
But they'll forget to put any offer in there.
Be sure to put an offer for something specific that they can buy in your lead magnet, so when they download that, they read it, and they like what they read, they say, "Oh, I want to know more from this person," and they can just with one click go buy your product.
Next, put offers in every blog post.
Don't be afraid to sell in your blog post. So many people are afraid of selling in the blog post because they think, "Well, that's going to turn people off," but it really doesn't if it's contextual.
If the blog post is about one particular topic and you're offering a product about that topic, that's helpful, not hurtful. That's a good way to do that. Put offers in every blog post. It can just be a link.
Also, put offers on your About page.
Your About page well may be your second most visited page, and here's why.
People want to know who's information they're reading. When they're reading a blog and they see your information and they like it, they say, "Who is this person?"
If there's a link to your About page, which there should be, on the menu of your blog, then they'll go there and they'll check you out.
We build our list from my About page tremendously ever since we started doing this. We also make sales, too. I have much more about this at CharliePage.com.
Number three. Use ethical scarcity.
Let's talk about ethical scarcity for a minute. You see scarcity used all over the place, sometimes not so ethically, right? We see that closing rates more than triple, sales rates more than triple, on the last day of an offer.
Why is that?
It's because people procrastinate. It's human nature to procrastinate. They don't want to miss out, but they don't want to make the decision today either. So, they delay the decision until it's do or die, for lack of a better term.
This is natural. It's normal. It's nothing to judge them about. It's just the way life works.
But you must know about it in order to take advantage of it and know how to work around it. If you want to maximize conversions, this is something you need to know about ethical scarcity.
How do you do this?
Well, number one. Actually take the product off the market when you say you're going to.
Don't use one of those timers that when the timer runs out, nothing changes and then three weeks later, people can still buy the special offer that was being offered.
If you're going to put a timer on something, that timer needs to mean something. At the end of the day, the page needs to change.
You can use Thrive Ultimatum to completely automate this process. When I say completely automate, I mean completely. It will run the same special every three months, every three weeks, every three years, whatever you want it to do.
Also, if you're doing a one-time thing is you can it up to where this is open for three or four days, then it goes away. It's a great piece of technology.
Also, you can repurpose high quality private label rights products into tripwire offers and then offer them with scarcity.
This works very, very well. It's got to be high quality, but you can find that quite easily in almost every niche. You take this high quality private label rights product, you make it your own by editing it and by putting your name on it, and then you offer it for a couple of dollars.
But you're only offering that for a limited period of time. That works very well. Ethical scarcity.
Number four. Show better ads.
If you're using the ads provided by your affiliate program, even if it's my affiliate program, you might be making a mistake.
Your ads need to look like your blog. This is why. No affiliate provider like myself ... For example, my products come with an affiliate program, some of them, we provide the best we can affiliate tools to our people, but we can't tailor it to their blog.
Everybody's blog looks different. Your ads need to look like your blog, not like Times Square. More is not necessarily better. The big flashing stuff really doesn't work. They actually confuse the visitor.
So, you need better ads. Now do you do that?
Number one. Have your own ads created at Fiverr or somewhere else.
I use a site called Canva, C-A-N-V-A dot com, and I really love it. You can go to Fiverr and have somebody do it for just a few dollars.
You want to match the colors and fonts of your blog. You don't want your ad to blend in, but you also don't want it to look like some neon billboard that really distracts attention. You want it to match your site. You want it to harmonize with your site.
You want to make offers that match your blog posts.
So, if you've got a blog post about topic A, don't offer a product for topic Z.
You want to definitely take your offers and match them to your blog post.
If you have a blog post about weight loss, then it's probably not a great idea to be advertising a product about how to get out of debt, even though people who want to lose weight probably need to get out of debt, too.
You know, a lot of people do. It's just a mismatch. You want to make your offers harmonize or match your blog post content.
You want to use ads to build your list and then send them to the offer.
Now, if you're making a ton of money showing ads and you're getting paid per click and it's working out really great for you, then okay.
Otherwise, you're going to make more money over the long run by having a person on your list and engaging with you than you are sending them off your site to some affiliate offer that's going to convert at half of 1%.
Definitely, definitely focus on building your list.
Number five. Joint ventures.
Now, one reason people preach having your own list, and I do, is that with a list, you can land a joint venture quite easily.
A joint venture just means that I promote for you and you promote for me, or we work together and create a product.
That's great, and a great joint venture can change everything very quickly, but what if you don't have a list of your own yet? You do a blog joint venture. Now, here's how that work.
A blog joint venture is where you choose a JV partner. Pick out somebody who's in your niche, who has traffic, who has a presence, and you think they'd be a good partner. Then you offer them space on your blog.
What you're doing is you're saying, "You can post to my blog and I'll include a link. You can place ads on my blog and those links will go to your website." Then if you have a mailing list, you mail for them as well.
This is really a triple whammy.
This is a great offer. You're saying to someone in your niche, "Let's be friends. Let's work together and here's what we can do. You can post on my blog, and then you can place ads on my blog, and then I'll send to my mailing list for you," and they do the same thing in return for you.
Now, you're reaching a new audience, and they're reaching a new audience, and everybody wins without any money changing hands. It's a joint venture.
If you have small traffic, you might be thinking to yourself, "Well, that sounds great but I don't have any people coming to my blog."
Give them a two-for-one.
If you choose a joint venture partner who's much bigger than you from a traffic standpoint, let's say they got twice as much traffic, put them on your blog twice as often. Let them be on twice as long.
You can make these things work out if you try. These individual approaches work so much better than all these services where you log in and blast out a million messages. Those don't work at all.
The secret to multiple streams of internet income, and I learned this many years ago.
I was very honored to be invited to participate in a book with Robert G. Allen, Multiple Streams of Internet Income, the secret to multiple streams of internet income is having small flows from many different sources.
More sources than most people think.
Most people think, "Well, if I have two or three sources of income, that's enough." I'd love to see you have 15.
Start with these five and let me know how it's going. I'd love to hear from you.
Thank you for being here. Thanks for watching all the way to the end and I hope you have a great day.
Please share this video if you have a moment. There's a sharing button near.
Thanks. Have a great day.