Want to sell more than ever without having to spend more money or time in your marketing?
It's actually much easier than you might think.
You see, how we talk about our products can make all the difference in how much we sell.
Or how big our list grows.
Or how much free time we actually achieve.
The secret is to make ONE CHANGE.
To being talking about ONE thing and one thing only.
Ready to discover the one thing that can make the difference for you?
Watch today's short video and see just how easy it can be!
Prefer to read? Here is the enhanced transcript for your convenience.
Hi, this is Charlie Page, and I want to talk with you today about the best selling product of all time.
Did you know that one product has outsold all other products forever?
You can sell this product starting today.
No matter what you are promoting, the product is change.
People want change.
- We want to achieve more.
- We want to have more peace of mind.
- We want to have more happiness.
- If we have a house, we want a bigger house.
- If we have a car, we want a better car.
- We want more comfort.
And while it can be said that what people really want is security or love or peace of mind, the only people who really want those things are the people who do not have them now, and that is most people you will encounter.
Therefore, what they really want is change.
- They want to change from being worried to being carefree.
- They want to change from not having enough money to having more than enough.
- From not having someone to love to having someone to love.
- In a business sense, from not having an online business to having one, from not having a list to having a list of their own.
Stop for one minute and think about this. Stop right now and think about this.
What product or service are you promoting?
Now, forget what the product does for just a minute, and focus on how the product changes the people who buy it.
Get out a clean sheet of paper …
If you want to do an exercise right now that will help you sell more, do this.
Get out a clean sheet of paper and make this list.
At the top, write down the name of the product you’re promoting or that you want to promote.
Next, make a list of how that product will change someone who buys it.
If you own the product and you love it, then you’re a perfect candidate for knowing how the product can change you, so you use your own experience to write down how this product has changed you.
Your list can include many things, but focus on these things for now.
What does your customer feel before they buy?
- Do they feel frustrated?
- Without hope?
- Do they feel like this stuff, this online stuff works for everybody but not me?
- Do they feel like, “Everybody I know can lose 20 pounds, but I keep gaining weight.”?
- How do they feel?
And then, how would they feel after they buy.
Do they feel like, “Hey, I can do this weight off thing. I lost two and half pounds last week.”
Do they feel like, “Okay, I’ve got a list of 100 people. I can actually build a list, ’cause if I can build 100, I can build 100,000.” How do they feel about that?
“Now that I know the formula for writing a blog post, I actually can write a blog post.”
How do they feel?
- Do they feel empowered?
- Do they feel free?
- Do they feel proud?
- How do they feel?
Now, focus on this, number two.
What can they not do before they buy?
What can’t they do that they want to do?
- Maybe it’s get their message out to the world.
- Maybe it’s to build a mailing list.
- Maybe it’s to actually make sales online.
And what will they be able to do after they buy.
So, two things, how would they feel and what can they do.
I have entire webinar on this in case you’re interested.
Just look on the right sidebar and you will see this little box that says Free Webinar.
All you have to do is register and you get instant access. You don’t have to show up at a particular date and time. It’s ready for you right now.
Now, once you have your list of ways that your product will help people change, review your marketing materials.
Are you focusing on change now? Or are you focusing on features?
Change all your marketing materials so that you are selling the change your product offers, not the features of your product.
Let me give you an example to make this very tangible for you.
All autoresponder offer basic features.
It doesn’t matter if you’re talking from A to Z. It doesn’t matter the name of the autoresponder.
They all have very similar basic features, the ability to make a form so you can build your list, the ability to send automated emails or to broadcast an email. They all have these features.
The ability to segment people based on interest, that’s fine too.
But why does any of that matter?
Only because it can offer a person change. What change can an autoresponder offer a person? Freedom is one. There are many. I have a list of nine. Freedom is one.
The ability to automate your marketing. That’s powerful. That’s great. So you can spend more time doing what you really want to do.
Now, what might that be?
- Like being with your children?
- Or fishing?
- Or playing golf?
Now, I’m not equating these. Being with your children much more important than fishing or playing golf. If you really want to win-win, take your children fishing or take your children playing golf. But you get my point.
You get to do what you really want to do when your time is your own.
When your business is automated, you do what you want.
So the dad or mom who buys an autoresponder is really buying more time with their children.
But how many people do you know who are marketing autoresponder who market them this way? It’s a very small percentage, and the people who do, do very, very well because they’ve learned the secret.
They’re not selling the autoresponder, they’re selling the change.
Your product is a means to an end for buyers, nothing more. Even if we love our products and how they work, and I love my products and I love how they work, we pour a lot of time and attention into paying strict attention to how these things work.
So the customer experience is wonderful really doesn’t matter to the customer as much as getting the change.
Buyers want the end result.
And I get that. When I buy things, I want the end result.
They want to change, to go from where they are now to where they want to be as quickly and easily as possible.
As a matter of fact, that is our company mission statement, to help people go from where they are now to where they want to be as quickly and easily as possible.
- Start advertising that way.
- Start writing blog posts that way.
- Begin with the end in mind.
When you write a blog post the first thing you write down, “What change is this going to help people achieve?”
The same thing with your advertising, start making videos that way, and you will sell more. You will build bigger lists and you’ll have happier customers and those are beautiful things indeed.
If you like this video, please, find the sharing button. There should be one right next to the video, and share it while you’re thinking about it. I’ll appreciate it.
This is Charlie Page. Thank you for being here. I hope you have an excellent day.