David Ogilvy was the greatest advertising man to ever live. He started his work life as a chef. Afterwards, he sold stoves door to door. Then he moved to New York, at age 38, and founded what would become one of the world’s largest advertising agencies, Ogilvy & Mather.
I believe there are lessons to be learned from the giants. Men and women like Zig Ziglar, Dale Carnegie, Mary Kay Ash and Clara Barton left more than just legend behind … they left knowledge.
The more we learn those lessons, and apply them, the better we do. Even in our “always on” 21st century lives.
Here then are a few articles I have selected for you to enjoy. I hope you enjoy them as much as I did.
This article lays out David Ogilvy’s ten writing tips. He often said he was not a “good” writer, yet he created the ad that says that Dove is “1/4 cleansing cream” and other classics.
Adding quotes to your blog will help readers enjoy your blog more and cause them to stay longer. Both good things. I refer to Brainy Quotes often, and found these quotes by Ogilvy you might enjoy.
Ogilvy was more than just a great ad writer or “creative” (a term he hated). He was a great manager too, taking Ogilvy & Mather from a start up to one of the largest ad agencies in the world, with over 90 offices worldwide.
Are you an investor? Here is an interesting article about Ogilvy from the investor’s point of view.
And finally, here is a short video featuring David Ogilvy in case you want to know more.
I hope you enjoy these resources. I’m re-reading Ogilvy on Advertising right now.
Ever read it?