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The 7 Word Challenge

September 14, 20224 min read

Want to sell more without needing more traffic?

Simplify your message.

This 7-word challenge will help you create a powerful selling message no matter what you are promoting online!

Leave a comment below and let’s create your powerful 7 word selling message!

Charlie Page

Prefer to read? Here is the transcript for your convenience.

Hi this is Charlie Page, owner of the Directory of Ezines and I’ve got a seven word challenge for you today.

This is going to be fun.

Do you want to sell more online?

Do you want to build your list bigger and faster? 

Then there’s one thing you need to do:

Simplify your message.

That’s it! Simplify your message. 

Here’s how it’s done.

Fit your main offer into seven words or less.

Now I know that sounds hard to do and hey, it can be a little bit challenging, but it’s incredibly profitable if you do it.

Let me give you an example from one of my websites, the Directory of Ezines. 

We help members succeed with Ezine advertising.

That’s what I tell people when they ask me, “what is the DOE?”

“We help members succeed with Ezine advertising.”

Seven words and it explains everything we do.

If somebody’s coming to our website and they want to know how to get a bunch of affiliates or they’re coming to our website and they want to know how to create a new product, this is not the site for them.

But if they want to do Ezine advertising, this is the site for them and that’s what I want them to know.

“We help members succeed with Ezine advertising.”

Now let’s look a few case studies.

I spent some time today looking around the internet to find websites that are doing this well and not so well and I want to show you a few of them.

The first is Donald Miller over at Story Brand. This guy’s the king of simple, clear messages. Look how beautiful this is.

“Clarify your message so people will listen.”

That’s it. That’s all he needs to say.

Here’s one of my sites called Common Sense Blog Profits. I got it down to seven words.

“My blog is finally growing and profitable. Do you want to be next?”

Now the “do you want to be next” is a subhead. I’m talking about the headline. The main thing that people see when they get there. And so this headline fits the seven word formula.

Here’s another one. Michael Hyatt, he was the president of Thomas Nelson Publishers, now he’s in business for himself on the internet.

“Make more time for what matters most.”

How clear is that? That just draws you right into the rest of the page which is a short little page where he’s building his list.

Now, let’s look at one that’s not so good. I have a lot of respect for this next guy, I’m sorry to pick on him, I think he’s tremendous and I know that he’s a tremendous business person but I think he missed it on this headline.

“Free CD reveals: How to stop being a slave to your business and transform it into a predictable, profitable, turnkey operation that gives you the freedom you’ve always wanted.”

I counted it out before I made this video. It’s 28 words.

See how hard that is to get through?

It’s really hard to get through that. That’s four lines deep of headline alone.

And I know Howard does very well online but if I was consulting with Howard, Howard, I would say: Listen, let’s get it down to, “stop being a slave to your business” if you want to use the word slave. Transform your business. Do something. I think this is too many words.

Will you take the challenge?

Here’s what I want you to do. Leave a comment below and describe your offer in seven words or less.

?Everybody can do this if they try.

I’d love to see what you’ve got and I’ll be happy to comment on it. 

If you like this video, leave a comment, give me thumbs up, like it, share it, do all those social things.

And if you want to hear more tips like this, join my Traffic and Conversions course for Ezine marketing.

It’s free and you can get it at commonsensedigitalmarketing.com.

Be sure to leave a comment below. I’d love to see what your headline looks like.

This is all about writing a headline in seven words or less and it’s challenging. It’s tough.

But if you do it, you’re going to end up with a super clear message.

That’s going to lead to more sales. That’s going to lead to more opt ins and more good stuff.

I hope you have a wonderful day.

Thanks for watching.

Charlie Page

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Charlie Page

Helping people succeed online for over 23 years. Content marketing. Course creator.

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