I have a confession to make … I LOVE words!

• I love to use them.

• I love to write them.

• I love to learn new ones.

• I love that moment when you find just the right word to use.

I especially love to find just the right combination of words that convey exactly what I mean and cause people to respond in ways that are profitable for everyone.

And I love to use four letter words!

Many of you know that I’m a Christian, which begs the question – how can you love four letter words?

It’s not THAT kind of word I’m talking about!  

I love four letter words because some of the most powerful words in the English language are four letter words!

Now I don’t pretend to be a scholar. Far from it – I never even went to college!

But when it comes to using words to communicate and persuade I’ve been around the block a time or two. Makes me glad I lived this long!

After over 45 years of choosing my words very carefully I have made a list of my favorite four letter words. I share that list below.

Please feel free to leave a comment and share with me your favorite four letter word.

And please add the “why” – why is your four letter word your favorite? Please keep all comments PG rated. This is a family friendly blog!  

My favorite four letter word is …

HELP

Why help? Because I have discovered over the years that I love (another favorite) to help people.

For a very long time I shut down my consulting practice so I could give DOE members my time on the phone. The result? More members than ever helped! I love that!

I created this blog to house all the articles I’ve written and videos I have made so there would be one place you could go and quickly get some helpful information free.

While we will never be finished building, it’s coming along and people are getting help. I like that too.

Another favorite? Call me a softy but it’s LOVE.

Why? Because the love of a good woman changed my life when I was but 19 years old and uplifts me every day.

46 years later and it’s like day 1.

Only love can do that. I know the author of love by the way, and He makes my days long, profitable and worth living.

I hope you know Him too.

Here’s my list. I can’t list them all because it would take so long to read them all. So I’m going to limit myself to one per letter, giving you my A – Z of four letter words.

Enjoy!

ABLE – I believe most people are capable of so much but they don’t see themselves as ABLE to get things done. My advice; stop looking at limitations – you are able to get the job done.

BUZZ – I am unashamedly in the business of promoting my products and helping clients promote their offers. That takes buzz, and I love to generate buzz for clients!

CORE – I believe anyone can succeed in business if they learn and master a core set of skills. Copywriting, email marketing, advertising – learn these and you will never go hungry again.

DUTY – I’m an old fashioned guy who believes we all have a duty to perform to our fellow man. That duty? Love and help! (How square is that?)

EDGE – As an online marketer I am always looking for an edge. When you find that edge big things begin to happen quickly.

FELT – Selling is about emotion. I often ask customers how they felt when something specific happened. I get weird looks, but I learn.

GLAD – The best advice I’ve read in a long time is to “be glad continually”. There is so much to be happy about.

HEAR – When others speak we sometimes listen but do we really hear? Hearing others is a beautiful thing.

ICON – There are icons we can learn from. Seth Godin, Bob Proctor, Zig Ziglar … thank you!

JOIN – I love joining things that are real and bring value to others. What a rush when things are new and possibilities endless.

Learn to write blog posts that convert into sales!

KNOW – Knowing things matters. Never never stop learning.

LIST – I love lists. Love making them. Love checking them off. Love using them to get things done.

MUSE – Everyone needs inspiration. Find yours and stay connected.

NERD – Love ’em or hate ’em, your business ultimately works because of a nerd. Plus, it’s fun to say.

ONCE – Weird choice? Here’s why I love “once”. If I can do something successfully once I can do it again and again. This is the basis of all success in business.

PRAY – Couldn’t make it through a day without this one!

QUIZ – Want to know what customers really want? Quiz them.

ROUX – Hey, I’m from Louisiana!

SELL – Love to sell. Love to sell things for members and watch as they earn their first money online. That’s fun!

TEAM – When you find the right team anything is possible!

UNDO – I love it when someone can undo their failure and turn it into success. Damage can be undone. New beginnings are possible!

VERB – The most important part of copywriting? Use MORE verbs!

WANT – The most important part of selling? Find out what people want, not what they need.

X – I will happily admit that I don’t have one for X. Do you?

YEAR – When I was 25 they seemed so long. Now they seem much shorter. Decide to make this year YOUR year!

ZINE – Ezines changed my life and bring me thousands of visitors a day. For me it’s the ONLY “Z” word that matters!  

So what’s your favorite four letter word?