Building A Solid Foundation For Success

Copyright © Charlie Page


She was upset. Distraught really. She had spent 5 years online, wasted thousands of dollars on “the next big thing” and had nothing to show for it. 

Less that nothing, actually. 

  • No list.
  • No sales.
  • No business.
  • No passive income.
  • No hope that things would change.

AND … her family was severely doubting her

The pressure was intense. 

If this sounds remotely familiar please take 7 minutes to watch today’s video.

Turn off the phone, the notifications and distractions because the three things discussed in this video can be a new beginning for you too!



Today I’m going to talk to you about a very important topic, which is building a solid foundation for success.

You know, many people today are needing to start over. What they’ve been doing is not working and they’ve come to that realization.

They fell for the hype, they chased the shiny object, and now they’ve lost time, they’ve lost money, and they’re close to losing hope.

I’ve spoken with five people in the last two weeks who have said these exact words to me, “I chased the shiny object and I spent my money and now I don’t know what to do next, I’m losing hope.”

They need a fresh start.

They need to build on a solid foundation.

Now, there are three keys to doing this and this is what I’ve been consulting with clients about doing when they get themselves into these situations.

Hey, I’m not judging because believe me, if I had to count the number of times I started over in my life, it would be a lot.

Now, the first step is to commit to what works. You don’t need to be out there reinventing the wheel, you don’t need to be finding the new shiny fast thing that nobody thought of before.

The key to success online is to do the things that work over and over again.

I can’t tell you how many people I’ve spoken to who don’t have a mailing list of their own and have been online for eight years, nine years, five years. They know they need a list and they know what to do to build their list, but they’ve never taken the action.

Sticking with the things that work and doing them over and over again really works.

Second, got to realize there’s no easy button

There’s no magic pill, there’s no add water and stir answer, no matter how much the email coming into your inbox tells you, there’s no 48 hour answer. But there are things that work well if you work them, and that’s the key.

You’re working now, why not work towards something that’s proven to work well?

Third, you have to commit ti incremental progress. Rome wasn’t built in a day. That’s a cliché, because it’s true. It takes time to build something great and what you’re trying to do is build something great.

Now, you’re not trying to be Warren Buffet or Bill Gates or somebody like that. You know, maybe you are and that’s okay, but I think for most of us what we’re looking for is a really nice high passive income leveraging the advantages that the internet has and giving us that passive income.

You want to do something every day towards your goal that will get you there.

You adopt the Winston Churchill attitude.

You never surrender, you never ever quit.

Now, there are many options out there for all of us. We all face many options.

I advise clients starting over to focus on this, three areas of focus, that’s what I believe.

Number one: social media for traffic.

I mean, hey, why not go where the traffic is? Let’s face it, Facebook won, you know, they really did, they’ve got the people. There’s no question about it now, social is where the traffic is at.

If anyone can get traffic there, you can too. It’s just a matter of learning the process.

Let me ask you this question, if you think you can’t do this, how much is two times two? You got that, right? Two times two is four, everybody knows.

But why do we know that?

We know it because we know the formula.

Now what is 1276 times 1,092?

Well, you could figure it out if you took a minute, right?

Because you have the formula.

Facebook’s that way too.

You just have to learn the formula.

Here are the keys.

Know who you want to reach, that’s very important.

And know how you can help them and use Facebook to find them and offer to help them free.

If you do those three things, know who you want to reach, what you can do for them, communicate that you will help them for free, you will do well.

This is called content marketing. You can do it with a blog.

Now for the second leg of your three legged stool, because really you want to have all three legs of this stool for it to be stable. You know how a three legged stool is. If you take one of the legs away you topple over.

If you build your foundation on these three principles, it’ll work.

Second one is a sales funnel.

Yep, you need a sales funnel. It’s just a fact. In today’s world you need a sales funnel.

But it doesn’t need to be complicated. Sometimes we look at these diagrams and sales funnels and it just gives you a headache, you’re running for the Tylenol. But the truth is, it doesn’t have to be complicated.

In fact, I teach a three page sales funnel system that works very well at You can go there right now and get that information free. It’s what I use, it’s what I do, and it’s what I teach.

But you do need a funnel because a funnel is automated, and automation is the name of the game. You do the work once, you profit many times.

Number two, a funnel is measurable. You know, what gets measured gets improved. It’s just the way of the world.

And a funnel is repeatable. Once you have a funnel that’s working well for a particular product, you can repeat that for other products and other niches and do anything you want to do.

Even if your funnel is a squeeze page followed by a tripwire offer, put one in place and see what happens. You will sell more.

This works for affiliate marketers too. It’s quite easy to do, and I teach that also at

Now, the last leg of your three legged stool, the last leg of your foundation is a blog.

A blog is your home base.

Most people say to me, “I don’t know if I even need a blog.” Or, “I have 12 blogs and I’m not making any money.”

When blogging is done right, it’s incredible. I mean, ask Michael Hyatt or Neil Patel, or anybody who has a profitable blog. When done right it’s incredibly profitable.

It’s your platform, it’s your home base, it’s your one URL you give to everyone. From your blog you can do everything you need to do online, and I mean everything.

Need a squeeze page? Your blog will do that free.

Need a sales letter? Your blog will do that free. And using a template, that can look like the best highest converting sales letter in the world with your content in it because you’re using a template. Your blog will do a sales letter.

How about a membership area? You want to get residual income? Get a bunch of people paying 20 or 50 or $100 a month? Your blog will do that.

How about a complete sales funnel where you have a squeeze page and then you have several videos and the whole enchilada? Well, your blog will do that too.

Best of all, your blog is the place where you build authority because people come there, they get content, they get to like you, and you build trust. You build your list. You make sales. You develop a sellable asset.

This is very important, you can sell a successful blog, you can sell a successful mailing list. Once these things succeed, if you want to keep them, keep them. If you don’t want to keep them, you can sell them.

This is what I help clients do. Let’s see how we can help clients work together.

And while you’ve got a minute, find a sharing button that you like and click share right now. I really would appreciate that. Only takes a second.

Thank you for watching this. This is Charlie Page. I hope you have an excellent day.

Charlie Page

Happily married for 45 years, Charlie is the dad to two wonderful daughters. He is the author of 12 books on Internet marketing and creator of over 40 membership sites. You can see all Charlie offers using this link Click Here

Click Here to Leave a Comment Below

Gordon Reply

Great video, Charlie. I love your 3rd principle, “Commit to incremental progress”.

“Incremental progress” is the link between where we are and where we ultimately want to be. And for many of us, it is the missing link. We see where we are and where we want to be. But the gap is so wide, it can be overwhelming. That’s why focusing on “incremental progress” is such a blessing. Here’s a couple of mindset shifts that might help our focus:

Shoot for goals that are appropriate to the stage of the journey we’re in. The end goal may be to make a million dollars a year. That’s a great goal for a mature business somewhere down the road. But if you’re starting from Ground Zero, then getting a blog started, or starting to promote your first affiliate product are more appropriate goals. The $1,000,000 goal relies on achieving small goals first, and only focusing on the big goal can cause you to get discouraged and quit.

Measure how far you’ve come, not just how far you have to go. That first $100 month may be a long way from the $1MM end goal, but it’s real progress. To get from zero to $100 involved a lot of moving parts, didn’t it? Blog, lead magnet, niche research, product selection, list building, etc., etc. It’s important to celebrate how far we’ve come. Stick with it, and the end goal will be ours, right?

Which ties in nicely with another mindset shift…celebrate process/project achievements, not just results goals. The grunt work of setting up that blog, identifying our niche, etc. is what makes the results goals possible. Without them, nothing happens. That’s progress worth celebrating!

Committing to “incremental progress” really takes the pressure off, gives us a pathway to success, and allows us to focus on the task at hand. It converts dreams into possibilities, and possibilities into reality…one step at a time.

Thanks for the great post, Charlie. Keep ’em coming!


    Charlie Page Reply


    Great comment. I especially love the part about remembering where you have been. I keep a notebook of successes to refer to that keeps me motivated. After having had COPD, a Traumatic Brain Injury, and some other fun stuff, I discovered that I was responsible for my attitude. And that attitude can overcome more than we think.

    Remembering our successes (in my case giving God the credit) is very helpful.

    Zig was the king of incremental progress. He often said he wrote See You At The Top by writing 1.3 pages per day for a year. And he lost the 37 pounds he needed to lose by figuring out that he could lose 2.3 ounces per day and get there in about 10 months.

    We went to the moon one small task at a time.

    In today’s world of “instant everything” people often forget the basic, proven principles that got civilization to where it is.

    I get laughed at for using paper notebooks so much. But I’ve never had to reboot a notebook to make it work. 🙂

    Thanks as always.


Organiser Reply

Thanks again Charlie Page it amazed me every time I read your emails looking forward to take actions on Building A Solid Foundation yes everything sounds so easy but you were right, Great things takes time to build. One thing I want you to know is that I’m struggle with the process of how to get started, knowing is not enough for me I need to understand more about affiliates and content marketing most importantly blogging but please I really don’t mind learning one out of time. Lastly and not least I really want to make this work and make a living out of it…

P.S. Im not gonna give up until I’m succeed…

    Charlie Page Reply

    That is the right mindset – know it takes some time and never give up. What specific questions do you have about affiliate marketing or content marketing? I will help if I can.


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