Building A Solid Foundation For Success
I AM SO MAD AT MYSELF THAT I JUST CAN’T STAND IT!
She was upset. Distraught really. She had spent 5 years online, wasted thousands of dollars on “the next big thing” and had nothing to show for it.
Less that nothing, actually.
- No list.
- No sales.
- No business.
- No passive income.
- No hope that things would change.
AND … her family was severely doubting her.
The pressure was intense.
If this sounds remotely familiar please take 7 minutes to watch today’s video.
Turn off the phone, the notifications and distractions because the three things discussed in this video can be a new beginning for you too!
Today I’m going to talk to you about a very important topic, which is building a solid foundation for success.
You know, many people today are needing to start over. What they’ve been doing is not working and they’ve come to that realization.
They fell for the hype, they chased the shiny object, and now they’ve lost time, they’ve lost money, and they’re close to losing hope.
I’ve spoken with five people in the last two weeks who have said these exact words to me, “I chased the shiny object and I spent my money and now I don’t know what to do next, I’m losing hope.”
They need a fresh start.
They need to build on a solid foundation.
Now, there are three keys to doing this and this is what I’ve been consulting with clients about doing when they get themselves into these situations.
Hey, I’m not judging because believe me, if I had to count the number of times I started over in my life, it would be a lot.
Now, the first step is to commit to what works. You don’t need to be out there reinventing the wheel, you don’t need to be finding the new shiny fast thing that nobody thought of before.
The key to success online is to do the things that work over and over again.
I can’t tell you how many people I’ve spoken to who don’t have a mailing list of their own and have been online for eight years, nine years, five years. They know they need a list and they know what to do to build their list, but they’ve never taken the action.
Sticking with the things that work and doing them over and over again really works.
Second, got to realize there’s no easy button
There’s no magic pill, there’s no add water and stir answer, no matter how much the email coming into your inbox tells you, there’s no 48 hour answer. But there are things that work well if you work them, and that’s the key.
You’re working now, why not work towards something that’s proven to work well?
Third, you have to commit ti incremental progress. Rome wasn’t built in a day. That’s a cliché, because it’s true. It takes time to build something great and what you’re trying to do is build something great.
Now, you’re not trying to be Warren Buffet or Bill Gates or somebody like that. You know, maybe you are and that’s okay, but I think for most of us what we’re looking for is a really nice high passive income leveraging the advantages that the internet has and giving us that passive income.
You want to do something every day towards your goal that will get you there.
You adopt the Winston Churchill attitude.
You never surrender, you never ever quit.
Now, there are many options out there for all of us. We all face many options.
I advise clients starting over to focus on this, three areas of focus, that’s what I believe.
Number one: social media for traffic.
I mean, hey, why not go where the traffic is? Let’s face it, Facebook won, you know, they really did, they’ve got the people. There’s no question about it now, social is where the traffic is at.
If anyone can get traffic there, you can too. It’s just a matter of learning the process.
Let me ask you this question, if you think you can’t do this, how much is two times two? You got that, right? Two times two is four, everybody knows.
But why do we know that?
We know it because we know the formula.
Now what is 1276 times 1,092?
Well, you could figure it out if you took a minute, right?
Because you have the formula.
Facebook’s that way too.
You just have to learn the formula.
Here are the keys.
Know who you want to reach, that’s very important.
And know how you can help them and use Facebook to find them and offer to help them free.
If you do those three things, know who you want to reach, what you can do for them, communicate that you will help them for free, you will do well.
This is called content marketing. You can do it with a blog.
Now for the second leg of your three legged stool, because really you want to have all three legs of this stool for it to be stable. You know how a three legged stool is. If you take one of the legs away you topple over.
If you build your foundation on these three principles, it’ll work.
Second one is a sales funnel.
Yep, you need a sales funnel. It’s just a fact. In today’s world you need a sales funnel.
But it doesn’t need to be complicated. Sometimes we look at these diagrams and sales funnels and it just gives you a headache, you’re running for the Tylenol. But the truth is, it doesn’t have to be complicated.
In fact, I teach a three page sales funnel system that works very well at CharliePage.com. You can go there right now and get that information free. It’s what I use, it’s what I do, and it’s what I teach.
But you do need a funnel because a funnel is automated, and automation is the name of the game. You do the work once, you profit many times.
Number two, a funnel is measurable. You know, what gets measured gets improved. It’s just the way of the world.
And a funnel is repeatable. Once you have a funnel that’s working well for a particular product, you can repeat that for other products and other niches and do anything you want to do.
Even if your funnel is a squeeze page followed by a tripwire offer, put one in place and see what happens. You will sell more.
This works for affiliate marketers too. It’s quite easy to do, and I teach that also at CharliePage.com.
Now, the last leg of your three legged stool, the last leg of your foundation is a blog.
A blog is your home base.
Most people say to me, “I don’t know if I even need a blog.” Or, “I have 12 blogs and I’m not making any money.”
When blogging is done right, it’s incredible. I mean, ask Michael Hyatt or Neil Patel, or anybody who has a profitable blog. When done right it’s incredibly profitable.
It’s your platform, it’s your home base, it’s your one URL you give to everyone. From your blog you can do everything you need to do online, and I mean everything.
Need a squeeze page? Your blog will do that free.
Need a sales letter? Your blog will do that free. And using a template, that can look like the best highest converting sales letter in the world with your content in it because you’re using a template. Your blog will do a sales letter.
How about a membership area? You want to get residual income? Get a bunch of people paying 20 or 50 or $100 a month? Your blog will do that.
How about a complete sales funnel where you have a squeeze page and then you have several videos and the whole enchilada? Well, your blog will do that too.
Best of all, your blog is the place where you build authority because people come there, they get content, they get to like you, and you build trust. You build your list. You make sales. You develop a sellable asset.
This is very important, you can sell a successful blog, you can sell a successful mailing list. Once these things succeed, if you want to keep them, keep them. If you don’t want to keep them, you can sell them.
This is what I help clients do. Let’s see how we can help clients work together.
And while you’ve got a minute, find a sharing button that you like and click share right now. I really would appreciate that. Only takes a second.
Thank you for watching this. This is Charlie Page. I hope you have an excellent day.