This is the first part of a two-part series on creating the perfect lead magnet.

When it comes to list building we often hear the term “lead magnet”. But people have questions about lead magnets that need to be answered.

The three most often asked questions I get about lead magnets are (1) what is a lead magnet (2) does having one really matter and (3) what makes a great lead magnet work well?

Good questions all, so let’s tackle each one and get an answer.