The #1 objection to blogging and content marketing is not wanting to write.
It usually sounds like this …
- I would not know what to write about.
- I don’t know what to say.
- I don’t have time to write.
- I HATE writing!
- I’m not a good enough writer.
- Who would want to read what I write?
These are valid concerns that come from the heart. I have felt each one (except hating to write) and can tell you they will shake your confidence and stop your progress.
Here is the dilemma …
We know that content marketing works. The jury is in. It works when you work it right. And it works incredibly well.
BUT … you are not a writer, don’t want to be a writer, and don’t want to hire a writer.
GOOD NEWS! There is a solution. Several in fact.
And that is exactly why I created today’s video.
You, and yes I really mean you, can succeed wildly with content marketing even if you never want to write the content yourself.
I hope you enjoy it.
Prefer to read? Here is the enhanced transcript for your convenience.
Hi this is Charlie Page, and today I want to share with you how you can succeed with content marketing, even if you don’t want to write it.
Content marketing for non writers.
You know some people love to write, some people just hate it. And if you hate it, or just don’t want to do it, don’t have the time, you can still succeed with blogging wildly by using these three methods.
So would you like to succeed with blogging without having to do the writing yourself?
If you answered yes, it is possible, even easy to do.
And today I’m going to share three methods that will help you.
- To get more traffic
- To build bigger lists
- To make more sales with content marketing
All without writing the content yourself.
Sound good? Let’s get going.
Method 1 is curation.
Curation is the process of using small pieces of other people’s content with attribution.
You’re doing this ethically, and publishing your compiled post as new content.
Let’s say you want to create a post about how to use an autoresponder. You find a few great articles about the topic, grab the best chunk of content from each one, just a little bit.
Not half the article, not all the article, just the meat, and you link to the original article and add a little commentary about why you like the article, or if you agree or disagree with the writer.
And then publish your post as a new piece of content.
It will be new and it will be completely original because you compiled it and added a few comments. And you will do this ethically because you are linking to the original article. That’s the name of the game.
Now let me give you a hint, many times they will link back to you. If you curate content very often, we do this a lot, in fact I teach this at a site called Curation Power.
If you curate content from other people and you link back to them and they see that you’re linking to them, many times they will automatically link back to you. We’ve gotten some very high quality links this way. Which means free traffic for you.
Method number 2, PLR products.
PLR means Private Label Rights. That’s the type of product that’s created in order to be used by other people as their own content. That’s why people create PLF.
You can find these on almost any topic and almost any niche, and generally speaking, they are well written quality reports. There are some junk PLR products on the market so if you see a package of 50 reports for $3, you need to know you’re going to get what you’re paying for.
But they are not expensive either, and they are generally on a very specific topic, like Facebook advertising, or losing weight, or any topic really.
PLR products to not generally cost very much.
You can expect to pay between $25 and $100 for a well written PLR report of about 50-75 pages long for the lower price point. For $100 you can expect much, much more content than that.
I bought a PLR product not long ago for $100. It had a slide deck that had 150 slides in it, it had a 75 page report, it had a couple of hand outs, I mean it was tremendous quality.
And here’s the inside baseball part of how you do this. This is the trick.
The content will almost always be in chapters, because that’s how they are writing it, which is the key.
With PLR you buy the right to use the content pretty much any way you want to use it. So you take each chapter and you make it into a nice long blog post. See? That’s the trick.
It works really, really well. They’ve written this content in chapters, and it’s well written, so they stand alone these chapters.
In many cases you don’t even have to edit it. But if you do need to edit it there will only be slight changes you need to make.
This cuts your content creation time down by about 90% which is a beautiful thing.
That means you can spend more time doing whatever you want to do.
Imagine creating a 2000 or 3000 word long blog post in 15 or 20 minutes that was well written, well researched, and made sense to humans. That’s what this can do.
Let’s do the math. A $47 dollar report with 10 chapters, means you will pay under $5 for a long well-written blog post. That’s a bargain right there.
Method 3 is Guest posting.
Now this is where other people post on your blog.
You might be thinking, “Who would want to post on my blog? Nobody knows I’m out there. I’m not getting a whole lot of traffic.”
That’s what we all think, everybody thinks the same thing, “Who’s going to want to post on my blog?” But when you ask people, you’d be surprised. You might be very surprised to find that people would love to post on your blog.
After all, they will be reaching a new audience, even if it’s a little audience. They will be there, and that blog post will stay permanently, so as your business grows, their exposure can grow, and it’s a win-win.
You get free content and the traffic that it attracts, and it will.
And they get exposure on your blog, which is great because people who love to write content or produce content, they want to be on as many platforms as they can.
That’s why you see all these little ribbons with “As seen on Huffington Post. As seen on Time,” et cetera.
Got to start somewhere. So they know that, and they’ll be happy to put their post on a smaller blog in order to build up. Let me give you a hint to make this really work for you, you ask the to share with their list and their social network that they’re posting on your blog. Most people will do that, and it will drive new traffic to you.
Which means you can build your list, make sales, grow your audience.
So there you go. Three proven ways to succeed with blogging, even if you don’t want to do the writing yourself.
This is a method that works. Actually these are three methods that work.
If you like this please share this video.
This is Charlie Page, thank you for watching, and I hope you have an excellent day.