How profitable is email marketing?

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I know you’ve heard about the power and profitability of email marketing.

When it comes to all sorts of Internet marketing there is so much hype that it’s easy to give up on separating the wheat from the chaff. You may feel this way about email marketing.

I’ve felt that way too, which is why I love it when actual data is shared. Not some sales pitch but actual data from surveys.

Our friends at Aweber have done the hard work – they surveyed over 3000 small businesses to find out …

  • Are they optimistic or pessimistic?
  • How are they using social media?
  • Who does most of the work of marketing in a small business?
  • How does email marketing work and what return on investment is realistic?

I found the results fascinating. They track exactly with my own experience in small business and with email marketing.

This is an info-graphic so there is no article to read. But do feel free to leave a comment so we can discuss.

Take a close look at the box that says “Relying on email” This is true marketing leverage – few hours spent with a huge return on investment.

Next look at the little line right above Aweber’s logo at the bottom. Notice what it says? For every dollar spent on email marketing there is a $40 return on investment!

This is why I love, and teach, email marketing!

If you are not using email marketing now then today is the right day to start. There is simply no better time to begin building YOUR mailing list than right now!

Be well. Thanks for reading.

charlie-sig

 


Data and infographic by AWeber

On Key

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