How Many Sites Do I Need?

One of the questions I am most often asked is this …

“How many sites should I have if I want to succeed online?”

It’s a good question, and one I had myself when I started out online.

While there are many business opportunities out there that will sell you on the idea of having 10 or 20 or 50 sites online, I believe you should start with ONE SUCCESSFUL SITE before moving on to building more.

Why do I feel that way? Because of one compelling fact …

You must FOCUS your traffic on ONE site to make sales!

Please don’t miss this because this is hugely important.

Most people never think about what you will read next, and yet I believe it is the MAIN reason most people fail online.


Let’s say you could successfully drive 1000 visitors to any site you wanted.

I know that sounds like fantasy to some, but believe me when I tell you the day will come when you can do that at will.

So, you have 1000 visitors … to which site do you send these 1000 visitors and WHAT WILL HAPPEN based on your choices?

If you have 12 websites

If you have a dozen websites, and many people do, and you split those 1000 visitors between them, you will send only 83 visitors to each website.

Here is the crushing truth …

You will not sell anything online by getting ONLY 83 visitors to a website.

Not trying to be negative. Just sharing the facts.

Here is why this is true …

If you get 1 out of 100 visitors to buy you have a 1% conversion. And a 1% conversion to sales is high in most peoples’ experience.

So sending only 83 visitors to a site, in most cases, just does not create sales.

You miss that magic 100 number by 17 visitors. Remember, we are dealing with averages here.

If you have ONE website

If you have one website and drive all 1000 visitors there your odds of making a sale rise dramatically!

Let’s say the site has a 1% conversion rate as in the first example. That means 1 out of 100 visitors makes a purchase.

How many sales would you make?

If you send 1000 visitors to one website, and that site has a 1% conversion rate …

… you would make 10 sales!

And TEN SALES can create enough profit to keep going!

In my experience online (17 years as I write this) there is no doubt in my mind that having ONE powerful home base is the right strategy.

After that site is succeeding you can expand to more sites, using what you learned while building your powerful home base.

There are many reasons for starting with ONE powerful home base and expanding after that home base is profitable.

But the big one– the most important one of all – is that sending all traffic (from all sources) to ONE website gives you the best chance to succeed early and keep going.

If you want to stop chasing shiny objects and begin focusing your marketing efforts on something that can work consider having one home base first, and then expanding only after that site succeeds.

Because having a powerful home base from which to help people, build your list and, yes, sell things too, is a beautiful thing indeed!

Charlie Page Signature

Charlie Page

Happily married for 44 years, Charlie is the dad to two wonderful daughters. He is the author of 12 books on Internet marketing and creator of over 16 membership sites. You can see all Charlie offers using this link Click Here

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  • PCShah says:

    Why one can not send all 1000 visitors to all 12 sites ?
    I think it is not necessary to divide 1000 visitors 83
    per site.

    Every visitors out of 1000 visitors have 12 choices to
    choose one or two or three as they like.

    • Charlie Page says:

      That sounds logical but it just does not work in my experience. A confused mind does not make a decision, and offering a person 12 options, generally speaking, creates confusion. There are exceptions of course, like Amazon. But when selling products online it is better to focus the mind on a specific product and the benefits of that product in my view.

      Thank you for your comment.

  • DJ says:

    I have one website & I am focusing all my marketing efforts towards it!

  • Ella McLean says:

    I think you are right. I haven’t yet got a website, so I couldn’t say, although I am in the process of building one. Oh, just realized, I do have one that was created for me that I haven’t done anything with yet. The above is just a name, nothing on it yet.

  • Darrel says:

    Good advice. I trust by comparing to 12 sites you are considering the one site to have several offers.
    With many offers at one site people can be confused. Menu management is important.
    Maybe you could address that thought in another blog post.????

    • Charlie Page says:

      I will do just that. Great point! I was comparing to 12 sites that make one offer each, as competing offers can indeed be confusing.

      Appreciate your input.

  • Mark says:

    Well Charlie, I’d say one to begin with as you also say. Everything that you said makes a lot of common sense to me. Thanks Mark M

  • Brian Jones says:

    Excellent advice-wish I had seen it a long time ago!

  • Ravi says:

    I always asked myself if I can’t make one site profitable how in the world am I going to make many sites profitable 🙂

    • Charlie Page says:

      That is the right line of thinking in my view. One of the things I was going to add to the article, but ran out of space, was to say that the skills you learn making one site profitable transfer perfectly to all the other sites you want to build.

      Thank you for your comment.

  • Nieve says:

    Good day, Charlie. Currently, I have three websites. But honestly, I only focus on one website and working on it. I plan to have another websites for other niches once I understand well about whole process of making money online via my website first. I found that having more than one website can distract me too.

    Well, I wonder can we just depend on google SEO and social media to earn traffic once we have a website? Thanks!

    • Charlie Page says:

      If you provide value to the people who visit your site you won’t have to worry about Google or social or any of that. The only thing we can control is our effort, and if that effort is providing the very best value possible I believe we do well.

  • John says:

    Charlie, I agree with you 100%. Although I don’t quite practice this, myself.

    I’m down to two sites – 1 B2C and 1 B2B (offline at the moment, story for another day).

    I tried going the multiple site route, and it’s just like you said – you end up spreading yourself way too thin. Not just sending traffic, but maintenance, adding content, etc.

  • Dwaine Deatrick says:

    You forgot to add the zero above the number 1 ?

  • Leah says:

    You’re the one person who can truthfully say, ” I may not always be right, but I’m never wrong.” One of these days it will all sink in and then maybe the past won’t have to keep repeating itself.


  • Hi Charlie,
    I can relate to just have one website like
    my blog and sending all the traffic to it. I’m
    a Network Marketer and my blog is going
    to be my Hub for all the programs I market.

    • Charlie Page says:

      That’s especially important if you promote not only products but programs. You can make a category for each and post or curate content, and even add a private area using Wishlist (or another membership plugin) if you so choose.

      Thank you for the feedback.

  • Hi Charlie,

    Yeah, that is really true. The more websites you have the more work you need to do to get content to all the sites. I had some years back software that pulled automatically content to the sites…but, okay I have lots of visitors but…that’s right but no sales everyone comes to my sites but no one clicks on something.
    But on my main site I am not more concentrated I get at least every day a few sign ups and these sign ups I try to channel to my autoresponder and try to keep guard them as an asset.

    I am trying to get slowly again to all the stuff to work on the different projects as putting squeeze pages on the site where people can go and so on but it takes a bit time and I do not have every day the time necessary to do everything.

    Another problem is that I still get sometimes a bit out of focus and do other things that takes time off of me.

    But I feel that since I have a little bit followed your follow up system I have made some progress in focusing and doing something to get it working and rolling. But I feel that I still need more promotion for the squeeze pages and so on. It is getting slowly but I think it is moving.

    What is normally the best way when you have websites without doing anything is it better to put them on parking or what is the best way. I guess you have to pay for all that sites anyway. Or is it better to offer them for sale.

    Nice article and lots of stuff for opening your eyes, thanks Charlie.

    • Charlie Page says:

      Hi Anton. I’m happy what you are learning is beginning to work. I know time and focus are hard issues to address, but you can do it!

      On the domain names, I would either sell them or let them build your list. I use LeadPages for both, as you can see at BuyClicksToday.com

      I used to park them at GoDaddy, and tried their “cash parking” but that did not work for me.

      Hope this helps.

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