10 Ways to Write Headlines that Demand Attention by Charlie Page

Ten Ways To Write Headlines That DEMAND Attention!

Do you know why some websites or blogs bring in buckets of cash while others don’t make a dime?

Ever wonder why some ads fizzle while others create a selling frenzy?

One BIG reason could be the headline.

When selling things on the Internet you have about three seconds to make your point or lose your visitor.

Click… BANG… they’re gone forever!

If your headlines are under-performing then it IS costing you sales. No doubt about it.

  • You need a great headline.
  • You want a great headline.
  • You’d love to have a great headline.

But how do you create a GREAT headline if you’re not a professional copywriter?

Here are ten tips that will empower you to write a great headline today.

1. Review the sites of about 15 top marketers before you begin to write. Never take their copy (that would be stealing) but do draw inspiration from their headlines before you begin.

For a site that ranks online marketers visit Guru DAQ. I’m not sure how they choose their “winners and losers” but the site is a lot of fun if you like marketing.

It’s amazing how simple and effective this technique is when you need a powerful headline.

HOT TIP: The subject line in emails you receive are also examples of great headlines.

If you want an easy way to create a powerful “swipe file then subscribe to the email follow up systems of top sellers in your market and scan their emails once a week. It only takes a short time and the super-hot headlines will jump out and grab your attention. Never copy them of course, but do draw inspiration from them.

2. Make your headline short.  Five to seven words works very well.  You can be more expansive in the sub-headline, once you have your visitors’ attention.

3. Use a question as your headline. The point of your headline is to get people to stop long enough to consider your site.  Asking a question is a great way to do this, if you ask the right question.

HOT TIP: The right question is always one that can be answered by your product.

4. Use an exclamation point or question mark in your headline. It is important to convey excitement in the headline. But don’t use the silly long exclamation marks like !!!!!!!!!! That generally looks unprofessional.

5. Be clear. Tell the reader exactly how your product will help them. “Here is how I can solve your problem” is the sentiment you want them to feel.

6. Use a “number of steps” formula. If your product will solve a problem in a certain number of steps, say so.  People love simple solutions to their problems.

7. Use a “number of ways” formula. Use this instead of a number of steps. If your product offers alternative solutions to a problem then say so right up front.

8. Use an “in under” formula. When time or money is involved, using an “in under” or “for less than” approach works well.  One example is “How to succeed online for under $100!” If you can deliver on your promise then make the strongest statement possible.

9. Talk to your specific audience. If your product works better for women than men say so up front. A headline that starts “For women who want …” will attract the women visitors quickly and let them know you understand them.

10. Make them qualify. This is a more advanced headline technique but it works well if you are brave enough to try it. You are basically saying that you are not sure they are qualified to buy this product and they need to see if they do indeed qualify for the wonderful offer you are sharing. Many big-name marketers use this approach, especially when selling higher-end products or courses. Why? It works!

Using these ten steps you can create powerful headlines for your website, your emails, your blog, or anywhere else you might need to get people to stop and pay attention.

If you do you will make more sales, get more sign-ups and watch as your advertising becomes more and more effective.

And effective advertising is a beautiful thing indeed!



Charlie Page

Happily married for 45 years, Charlie is the dad to two wonderful daughters. He is the author of 12 books on Internet marketing and creator of over 40 membership sites. You can see all Charlie offers using this link Click Here

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Charlie Page

I appreciate the kind words. Especially from a fellow copywriter who is a very good one indeed!

Gordon Appleby

From one copywriter to another…really good stuff, Charlie. But if you keep simplifying instead of mystifying, we can’t charge big bucks for our services anymore-lol. Actually, I’m so glad you take the mystery out of this and other processes. Anyone can succeed – there’s always a way to make it happen. Thanks for breaking it all down and making it simple…because it is simple. And it works!

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Steve Terry

Many thanks Charlie. As always, value and worth indeed.

Mark M

Hey Charlie, thanks again for great information, easy to read as you always put everything in plain English!

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Oh Charlie! You are an answer to prayer my friend. I have been struggling with being able to convert visitors into customers.
You have been a constant source of encouragement the entire time I have been working online! I just wanted to thank you personally, and in public.
I know the DOE took a direct hit from Google this year. I am truly sorry Charlie, although I am absolutely certain that you will come through this smelling like “The Proverbial Rose”.
In closing let me just say this, I am going to vote on your newest project for 2012 and I hope many others do the same!

To start this new year 2012 off on the wrong foot will be disastrous! To follow any company, blueprint, information, advice, call it whatever you like, but building your online business with a foundation built on anything other then solid honest, ethically sound practices, won’t be like shooting yourself in the foot, but rather shooting yourself in the head!

Only the strong survive! That’s an old saying, but really doesn’t apply online? Online, only the focused survive! Stay focused on your goal first, second, an honest and ethical way of getting there!

Charlie Page, thanks for being that Honest and Ethical Way!


    Charlie Page

    Thanks David. I’m not sure why you keep saying the DOE took a hit from Google. We are just fine with Google.

Gary Hollingsworth

Great information that COMMANDS attention!

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Thanks for all the info…hope to be looking m0re deeply into your site as soon as I return to the States.


Even when you think you have a clue its nice to visit with someone you KNOW does. Thank you!

Buzz Hill


Great idea of checking you email, we get hundreds of spam message so if you open one it is most likely a good subject line.

Thanks for the tip.



This information which you provide here will be valuable and useful for me too. And for me as someone to whom English is a foreign language, trying to promote by thinking and writing on your own could be very challenging.
Thanks for the great content again Charlie.


Hi Charlie,
Some time ago you gave away a nifty headline creation software I still use now and then. Works great for the money making and weight loss market.
Great content as always, keeping them feet on the ground 😉
All the best,

Seng Sotharith

Hi Charlie,

Thank you so much for sharing this valuable tips.

Seng Sotharith


Great post Charlie. Thanks. Listened to the D.O.E. Teleseminar the other day. Great information.

Alex Newell

Thank you Charlie. I get some kind of writer’s block when it comes to headlines and skip right on by! I’ll spend ages working on a great article or blog post and neglect the most vital piece of all – the headline!

These tips will be very useful.



Love your work Charlie. Another great, useful post for everyone


Hi Charlie!
Thank you for this information. I will look differently at how I am writing my headlines?
“Are You A Gal Who Would Like To Lose All Your Excess Weight Weight In Under 100 Days?!”
Do you like it?
Warmly ,


Charlie great information as usual, I enjoy your writings.

Prince Ade-Johnson

Great article. Thanks for sharing this information on headlines. I have gain new insight on how to get powerful headlines through e-mails I received from Experts.


Bill Bateman

Solid tips as usual – Thanks Charlie – hope to join you after the first of the year.


Indeed, practical and that can promote the expected results. A great tip for a guaranteed return. Congratulations!

Leigh Grant

Hi Charlie, Thanks for the great tips. Creating the PERFECT headline has always been a bit of a challange at times, but a headline that asks a question….and then solves the problem, by telling the reader to klick on your affilliate link to the product that you are trying to sell that will SOLVE that problem, is just an awesome way to promote in an E-Mail. I must say, I didn’t quite think of it from that angle. So I thank you for sharing this piece of valuable information.
All The Best My Friend
Leigh Grant


Thanks Clarlie

Always glad to hear your
professional opinion!



December 9,2011 at 9:18 PM

You are ever providing the basics in simplified ways.

Nic Penrake

Hi Charlie, good stuff. I’m a senior copywriter and I wouldn’t disagree with any of the above points. I just might add what I’d call the Frank Kern touch: if you’re writing to your list, sometimes it can pay to be a bit quirky and off-the-wall, as in, ‘hey dude’, ‘holy cow!’ and ‘watch me eat this pie’ – that kind of thing. If only because it does exactly the opposite of what everyone else is trying to do – which is to sell you stuff. Quirkiness with a buddy kind of attitude is priceless.




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