I Need More Leads!

Hello everyone. This is Charlie Page. I’m the owner of The Directory of Ezines and I wanted to share some questions and answers about marketing that have come my way.

Before we get into the first question, I want to share where these questions came from. These came from consultations I have done in the past with lifetime Directory of Ezines members.

The questions I received are fascinating. I have created a series of short articles and videos like this one to share the questions and answers that have helped them and I'm hoping that it will help you, too.

It’s tough out there. Sometimes you get confused. There is too much information. You try something and it doesn’t work. You don’t know what to do next. I hope these articles help you gain some clarity about your next steps should be.

Let’s get into the first question. The most common question I've received is:

I need more leads.

That’s technically not a question. It’s a statement. And boy, do they make it a lot.

I understand. I’ve been there. I’ve been to the place where I had a pretty website and no one was coming. I didn’t know what was going on.

That’s the most common challenge of everyone who wants to make money online whether you want to sell a product and don’t care what the product is, you just want to make money or you have a passion for a particular product. Getting traffic is tough. Let’s take a look in more detail.

There are only two ways to get leads.

You can buy leads or you can earn leads. This is true about traffic to any website.

There’s traffic you can buy and there’s traffic you can earn. Those two sources of traffic are different. Whether you go after one or the other depends upon your situation. It’s completely custom to you.

Here’s the question you have to ask yourself right now. Do you have more time than money or more money than time? If you have more time than money, I know how that feels.

I was there when I first started as a member of The Directory of Ezines. If you have more time than money, you can go home at night and crank out two or three hours of promotional effort.

You can’t spend $5,000 or $500 right now. You’ll want to focus on these techniques.

Let’s go through them one by one. I’m going to give them to you in a nutshell.

Let’s look at them one by one.

The first is viral marketing.

This is creating a piece of information that other people can give away. When they give it away, it does something good for them.

Why would other people want to give away a piece of information you’ve created? You’re the creator of the viral marketing piece. They’d want to do it because they have something to gain.

They can put their affiliate link in it. It’s a piece of content they don’t have to create. They can use it to build their list.

According to experts, you can make a piece of marketing material like a video, an audio, a book, a report or a series of email messages. Let’s say that you know how to write or you’re persuasive but you don’t have a lot of money for marketing.

If you can create a viral marketing piece then it will get out there to everyone. It will contain your contact information and your website. That will help drive traffic to your site.

There is article marketing.

I have a site called Article Marketing Live. I teach article marketing. Everyone and their brother is talking about article marketing right now.

Here is the essence of article marketing: Write an article that contains useful but incomplete information. I think Jimmy Brown coined that term and I couldn't agree more.

It is useful but incomplete. That’s what the article does. It provides useful information but it doesn’t tell the whole story.

That creates curiosity. When people read your article they learn something. They want to know more about that topic. They go to your website.

SEO stands for search engine optimization.

It’s absolutely free. You spend time on your website trying to get it ranked highly in Google.

It is free if you take time to research keywords and make sure that the content of your pages are good.

The internet is about content. When people search on Google, it’s job is to return relevant websites back to them. If your website is relevant and contains good quality content, Google will reward you and give you more traffic.

There are joint ventures.

Many people I talk to say, “I can’t do a joint venture. I’m not anyone. I’m not a guru. I’m not a well-known name.” You’d be surprised how many so-called “gurus” do business every day with people who are not well-known names.

These people trade services. They write copy. They post articles. They go into forums. They do things like that as part of the joint venture.

The joint venture doesn’t have to be “we are two equals who are going to work together.” A joint venture can be “I can do something you need you need done and you can do something, like a promotion, that I need done.” You trade your time for promotion.


These are a good way to promote if you have more time than money. There are a lot of free teleseminar services on the internet now.

Perhaps you’re an expert at a particular thing whether that’s teaching people how to fly, how to build web pages, how to make video or what to avoid.

You can share stories of your successes and failures over time. You help people know what to avoid. Those are all worthy of teleseminars. These teleseminars are durable content that work very well.

You can publish your own ezine.

This works if you’re knowledgeable about a particular topic or if you’re a person who likes to do research. Publishing an ezine is easy. All it takes is an autoresponder account.

People can sign up. You can email it right out. There are many courses on how to publish your own ezine. You can get a free autoresponder account online. These things don’t take money.

You can participate on forums.

Forums can be great or they can be very confrontational, so be warned.

You have to participate. The key is to give. Reciprocity will bring that back to you. If you give, you will receive.

Participate on these forums. Answer people’s questions if you can. Ask questions that are meaningful. Don’t ask, “How do I earn $4 million next week?”

Everyone is doing that. That’s crazy. No one will go from $0 to $4 million in a week or even a month. Participate in the way that you can.

You can provide endorsements.

This is a backdoor technique that many people don’t know about.

If you purchase products and like them, go to the website. Find the contact form for the person or company and provide them an endorsement.

They’ll put your testimonial on their homepage. They will often provide a live link to it. We do that at The Directory of Ezines.

Social Networking

This includes things like Twitter and Facebook. These are free methods that help you get the word out to a lot of people.

You can combine these techniques. Let’s say you have a viral marketing piece written or cool articles. You can put them on Twitter and Facebook. Now you have a two-for-one deal. That’s one way.

Let’s talk about if you have more money than time.

If you have money, you want to promote and you need leads, then you need to buy advertising. That’s the bottom line. It’s very simple.

You can buy ezine advertising. There are solo ads, sponsored ads and classified ads. The place to do that is The Directory of Ezines. 

You can buy pay-per-click advertising. Google has tremendous tutorials on how to use Google AdWords and do pay-per-click advertising. They teach you a lot about it for free.

Banner advertising

This is still effective and it should definitely be done. Banners can be tremendously effective if you do it right. There are many sites online that will teach you how to do banner advertising.

There is email marketing.

I separate that from ezine advertising. You are buying an ad in ezine advertising.

In email marketing you’re either renting a mailing list or cooperating with someone who has a mailing list. They will send out your advertisement. They might not publish an ezine.

You can run your own affiliate program.

It takes a bit of money to get that set up properly. Affiliates can be a powerful source of traffic.

They’re out there swimming in different ponds than you’re in. They’re talking with different people. It’s logical that they will contact and meet people, know people and promote to people that you’ll never reach. It’s one of the most powerful ways to promote a product.

You can also repackage for success.

That means that you can purchase resale rights products and repackage those combining three or four into a super pack about blogging, ezines, banners or video.

If you have money, you want to purchase advertising and tools to help you succeed. What about your situation? Have you been trying to make money online for more than three months and you’re frustrated and not making any money?

Are you suffering from information overload and not really sure what to do next? If you spent money on programs that didn’t work or if any of these apply to you, then I’m going to pitch that you become a Directory of Ezines lifetime member.

I help DOE Lifetime members answer and solve these problems. Please consider becoming a member.

Charlie Page

Happily married for 45 years, Charlie is the dad to two wonderful daughters. He is the author of 12 books on Internet marketing and creator of over 40 membership sites. You can see all Charlie offers using this link Click Here

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Internet Marketing: Which Products Should I Sell? | CharliePage.com - Internet marketing for the real world

[…] members ask me questions about whatever is on their mind. I want to share with you some of the questions they’ve asked and some of the answers I’ve given to see if it can help you, […]

Rocky Chee

Mr Charlie,
I have gone through your marketing cpurse,starting from D.O.E and up to your FollowupSellingSystem. I feel that although I have learned all the theory I still can not achieve what I wish, without proper tool, that is a website. Before I signed up to join your membership I had purchased some “making money on line ” systems and even purchase domain name registered and hosting but at he end I still unable to start making money without their real support.
Now after joing your membership I can realise that you are really professional and helpful and I have confident to foloow your advice and guildance. Now I have sucessfuly build my website. I only have a Domain neme the “millionairerocky.com” registered and hosting through “godaddy”. so far nothing has been done. This is my problem.However I understand that you can help creating a “Squeze Page” for your member. If I request you to help me setting up a “Squeeze Page” what are the informations are required? Please advise me. I look forward to hear from you soon.
For your infornation and knowing me well, I am out of job for the past eight months, having retired from a Company where I worked for 38 years, in 2011 December. I am now 71 years old and wish to continue working to keep my mind active.
I hope you can help me in this business, particularly I am not good marketing man as I was working in the finance and adminstration division.
Sept 29, 2012 .

    Charlie Page

    Hi Rocky,

    Thank you for being a member. I’m going to have Hope get in touch so she can help with your squeeze pages. When I visited millionairerocky.com it seemed the page was tied in to Clickbank but associated with a product that is not current or is yet to be approved. If you need help there just visit my support center and we will be happy to help. You will get answers and help quicker there (and privately) than on my blog.

    Thanks again,



Thanks Charlie, its always a very informative and pleasant learning
experience when I take the time to stop and listen to the only person
that makes any sense on the internet. Thanks for being so helpful
to so many.


Derek Jamieson

WOW Charlie,
you did it again my friend I am very grateful ythat you provide such valuable information.
thanks man,

Beth Liden

Thanks Charlie, you are one of the few people who have made something of themselves online that I still trust! You are down to earth and you are honest, thanks!

John @ Project Fast Payday

Great advice Charlie. I Like to combine the power of article marketing and social media. They are very powerful tools alone but add them together and things get explosive. I always learn a bit of information to add to my toolbox when I watch one of your videos.


Hi Charlie,

Thanks for the video. I gleaned some new bits of information from it. I am seriously considering becoming a member of the DOE.

All the best to you and your family,


Gjyl Stenet

For every time Charlie Page speaks I learn.

Boyd Warren

Thanks Charlie for another good video. Good info that I need to put into practice. I am a lifetime member of DOE, and appreciate all the good services you offer.



August 7,2011 at 9:18PM

I have watched the video ‘I need more leads’.
It is very informative and I love it.

I will join your membership as soon as I get over
with processing my credit card.

Thank you for your never-ending efforts.

Chery schmidt

Charlie You did it again 🙂 I wish I wasnt so busy, I cant wait to make some time to talk to you again. Thanks You for these video’s, I can listen to them at my leisure. YOU ROCK!!

Chery Schmidt

Achmad Karno Widjaya

Thank you Charlie, very clear advice. Although a little bit hard, now i realize that i have to focus on learning process effectively because i only have time.
Best Regards,
Achmad K.W.

John Robbins

Looking and some very good tips and advice here, and I am a member

Thank you Charlie

John Robbins

Who is John Robbins Online Entrepreneur


Hi Charlie,

Ever since you bought the ezine directory from Ruth, you have done it supreme justice and the above video is definitely no exception. Kudos, Charlie!

Best regards,



Hey Charlie,
Great Stuff,Straight to the point,clear and easy to follow advice.
I am a new member of the DOE and learned a lot of valuable information already!


thanks for shareing this valuble content.


Great video, thanks. Time versus money makes lots of sense.


Hello Charlie

Tnx for shearing this with us. Most of all i like ” If you have more time than money or more money than time.”

I find some new stuff in this video and manny tnx fot that.

Thank you!

Partnership Dancing

Hello Charlie,

Like your breakdown into visitors you can buy and visitors you have to earn.

That is a simple way to look at things. It is going to cost money or time, probably both.


Cheryl Harris

Hi Charlie,

As always you have provided some very valuable data and reaching thousands of marketer’s all over the world. I appreciate your dedication and wisdom.



Hi Charlie, Great information and thank for sharing. I have only been a member of DOE for a couple months now and the valye of the content insider members area is simply just awesome.
Thanks again for sharing this nuggets.



Hi Charlie,
As always you provide such valuable, useful and tangible information for all of us to use. Thank you!

One of the biggest questions I had when starting out was how to generate traffic and I think that the thing that so many are reluctant to share is that it takes either TIME ( = EFFORT) or MONEY.

We are all so conditioned to immediate gratification that we sometimes get in our own way…reluctant to purchase programs that could help us leverage systems or to put in the time and energy to learn and participate.

This was a great way to present the concept and so helpful for people to know.

BTW…happy lifetime member of your DOE!!


walter daniels

You’ve hit the nail on the head, as far as what the choices are. If you have to choose only one way, they couldn’t be clearer. Ideally, people should choose some combination. Basing their choices on the time/money equation. In every case, the primary motive to should be to attract more traffic, and build trust. With the proper trust, people will recommend you.

Carmen Whisenton

It is really very exciting to Make Money Online from Google, Adbrite and Infolinks. All you need to do is make a website with great content and attract visitors.

Rick Falls

Hi Charlie,

This is very helpful and right on target.

Thanks for clearing things up a bit and for giving so freely.

I need to grab my membership with you just to access the quality of your infromation.

Thanks for sharing,



Hi Charlie,

Very good information.Exactely what I have been looking for.I am not a member yet but will be soon.I am starting to beleive that I can make money online thanks to you.

Keith H

Excellent information Charlie. Very useful for both newbies and veterans alike.


Hi Charlie,

This is good information, I am not a member yet but I plan to. My biggest issue is traffic and my goals are to make money online. Another issue for me is having a good teacher, I have joined many programs only to fail because I don’t get the answers I need. Another issue for me would be building a responsive list, I am not sure how to approach that. Anyway I am not giving up on making money online I will get there.


James Coe

Hi Charlie,

Watch your l need more leads video gave me all the SECRETS
about why I was NOT making money online would you went from
leads to TRAFFIC I was sold BIG time I now TRUST you
and I will become a member because YOU know and understand
our SITUATION lead us to the GOLD! It’s all about building your list.

James Coe


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