Seeing the Big Picture

Do you find the idea of doing business online confusing?

Most people do, and that’s understandable.

The fact is, nothing in our “offline” life prepares us to do business online.

Offline we are used to seeing customers or talking with them by phone.

Online we don’t do that.

Offline we cannot automate a sales process so that selling messages go out week after week with no effort.

You can do that online (I’ll show you how)

And offline we don’t have confusing terms like “solo ad” or “autoresponder” or “ppc” to deal with.

Online there seems to be a whole new vocabulary to learn, and new skills to learn too.

But there is GOOD NEWS today!

You can make sense of doing business online and end the confusion if you can catch a glimpse of one thing.

If you can see this one thing you will quickly become well prepared to succeed online.

If you lose sight of this one thing you will spin into a cycle of confusion and disappointment.

What is the one thing?

It’s the BIG picture!

My goal today is to OVERVIEW what you need without going into very much depth about any one topic. You just need to get these things into your vocabulary.

I like things simple so I’ve listed the five things you need to succeed online.

Just the basics.

But the basics, done well, will take you higher than you ever dreamed imaginable.

They have for me.

I call these the ESSENTIAL ELEMENTS to success.


This is called a “market.” A market is really just a group of people who have something in common.

  • Maybe they like to play golf
  • Maybe they like to cook
  • Maybe they like to make money or save money
  • Maybe they want to start an online  business

It doesn’t matter what they want. But what DOES matter is this:

  1. Is the group large?
  2. Will the group spend money?

There ARE ways to quickly and easily identify markets that will be profitable for you, and I will share those on this blog. I have some articles about these topics on the blog now in fact.


Once you find the group you need to find (or create) a product they will buy.

It’s actually easier than you might think. The key is to discover what they are buying now. If they are buying now they will buy what you offer.

A great way to find out what people want to buy is to ask.

Let’s be clear about one thing — very few people want to buy something just for the sake of spending money. People buy for one main reason only, to solve a problem they are having.


Ah, advertising. It really is what makes the Internet go round. If you don’t believe me just ask Google. They don’t sell all that ad space for nothing… they do it for the money!

You will HAVE to advertise to succeed online. Happily, you will not have to go broke doing it.

The three best ways to get started advertising online are these:

  1. Content marketing (hint: you are reading content marketing now)
  2. Pay per click advertising
  3. Ezine advertising (or solo ads)

There are many more methods available to you but if you faithfully use those three you will be happily surprised how well they work.


Do you need a website of your own? Yes you do.

But the good news is that creating a website is not the headache it used to be.

Using online services, templates and simple software you can create a beautiful and effective website quickly.

HINT: Start gathering what you want to say on your site NOW and not later. Far too many have created a website and then struggled to put words on that site.


The wonderful thing about the Internet is that you can leverage your time like nobody’s business.

Online you can literally do work one time – like writing this article – and have that work pay dividends for years to come.


Yes! I’ve been doing this over 12 years now and some of my articles have been online almost all of that time!

So there you have it… five things you must do and know about in order to succeed online.

If you sell as an affiliate or part of a program you will need to focus primarily on the advertising part, but eventually you will need them all.

I hope this clears up some confusion for you and look forward to sharing with you from my experience the specific ways you can use these essential elements to your advantage.

Charlie Page Sig

Charlie Page

Happily married for 45 years, Charlie is the dad to two wonderful daughters. He is the author of 12 books on Internet marketing and creator of over 40 membership sites. You can see all Charlie offers using this link Click Here

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Rodney O'Brien Reply

Great Article Charlie, you simplify every thing so even the simplest person could understand thank-you

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Don Parker Reply

You Have done It Again, Thank You Charlie,The wisdom and the expertise that you send out to us is fantastic. I find that reading your articles very inspiring and helps m to form a good foundation, I am learning so much. I was a blue collar worker for way too many years and did not have to learn these things. Now that the years have come up on me, and I no longer able to use the muscles, I have to teach the grey matter to do the work. The idea of just sitting and watching the tube is very depressing. You have put a new sun in my life and have a whole new way to be happy and energetic and wanting to get moving again.
The five basics that you wrote for us has brought a lot of important things to the forefront, I, like your other readers, are a little bit more informed as to what to watch for and protect ourselves.
Thank You So Much
Don Parker

    Charlie Page Reply

    Thanks Don! I’m happy you found it helpful and appreciate your kind words.


Paul Warner Reply

Very good information and I wish this was as simple as you express how this is to be done. I don’t think it is simple or easy as it once was even two or three years ago. Still, finding what people are looking for to solve their problems is what is needed, becoming a trusted authority on that particular subject matter, with some uniqueness as to how it is presented, and then finding different ways to advertise that you are an authority, and you should be able to make money. Trying to take Google out of the equation in this process, because the exactness of what they want is much too stressful, is a key, in my opinion.
You have never said so but do you also have niche sites that you make money with???
Thank you for this post because it is informative and worth reviewing many times. Paul

    Charlie Page Reply

    Thank you Paul. I disagree a bit about it being harder now than a few years ago. I actually think it’s easier for a few reasons. Technology is better for one. I do have niche sites and do make money from them.

    I’m happy you enjoyed the article and always appreciate your comments.


David Reply

The part about selling to people who are trying to solve a problem is very important, isn’t it?

    Charlie Page Reply

    Yes indeed. People do buy luxuries they don’t need (no doubt there) but the bulk of the money spent online goes to solving problems from what I can tell.


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