Six ways to skyrocket your commissions

When it comes to affiliate marketing we’ve all heard the big promises, and the sad stories.

While no one knows the exact statistics, it’s safe to say that over 95% of affiliates fail to make any substantial money and fewer than 1 or 2 % are making a full time living.

So, affiliate marketing is tough – no doubts there. But it still remains the starting point for almost all who try to make money online. It certainly was for me.

So let’s deal with how YOU can gain the upper hand, earn commissions, and move toward being in that happy 1 or 2%.

Unlike other online marketers, I never show Clickbank screenshots or talk about the money or prizes I win.

That’s because my Momma raised me better. 🙂

But I have been the #1 affiliate for every product I’ve promoted in the last year.

While I don’t do as much affiliate marketing as I used to, I do promote other peoples’ products a few times a year. When I do I work hard to do it right.

How did I do it?

I’m going to share my secret weapon in one moment.

Before I do allow me to share three principles that drive my affiliate marketing, and help me earn commissions.

These are the pillars on which my affiliate marketing business rests. While I don’t share exact numbers of what I earn I will say that I earn much more than the average American income from my affiliate marketing alone.

That’s not including the DOE or Followup Selling Systems or any of my books, etc.

I say that not to brag but to say that this technique works. And I want it to work for you too!

First, my three principles.

  1. never promote anything I have not bought and used. People on my list know this and that causes my recommendations to carry more weight.
  2. I give the people on my list a high amount of value with no strings attached. If you have been on my list very long you know that I give freely.
  3. I don’t over-promote. Some marketers pound away with every new launch that comes along. Not for me.

What these three things do for me is simple – it allows me to do very well with a relatively small making list. You’d be surprised how small my list is.

Which is why I wrote the book “How to make BIG Profits from a small malling list.” It’s currently off the market but will be back soon.

Enough build up. Now to the secret weapon.

My secret weapon is so simple you might miss it at first glance. So take a moment to consider what it really means before you read on.

My secret weapon is this …

I add value to the product I am promoting

Told you it was simple. 🙂

What do I mean by “adding value”? I’m glad you asked.

I mean this – I help people succeed with the products I promote.

It’s easy really. Because I only promote what I buy and use I can be very open and honest about results with those who buy from my link. I can share case studies, ads I wrote, ad sources I used and more.

So how can YOU put this into practice in your own marketing?

There are six proven ways. I’ll share them and a brief word about how to do each. I’ve done each.

After all, what good is knowing what to do if you don’t know HOW to do it?

First the list, then the “how to.”

1. Provide a valuable bonus

The key here is simplicity itself. Give buyers from your link something that compliments or expands the product they just bought.

In the list following I’ll make some very specific suggestions of what that looks like. I have done each of the things listed below and know they work wonderfully well.

If you want to give them something else that will work as well. The gift does not need to compliment what they bought, but if it does you will find your sales are higher.

One exception is if you own you own product. If you do then giving away your product to buyers can be very powerful indeed.

Full disclosure: I’ve never given away access to my own sites but have used this with clients when they wanted to give away their product as a gift or targeted bonus.

Last tip – if you do own your own product and don’t want to give it away consider using a discount code. That works very well if the product is in demand.

2. Offer personal help

This is the big one. If you have succeeded with a product and are willing to share personally you’ve got it made.

The best way to do this is to set up a private Skype chat and only approve those who provide their receipt. Since Clickbank won’t show you who has bought from you (what’s up with that?!) this is the best way to move ahead.

More about how to set up the Skype situation coming very soon. Be on the lookout for that.

3. Write a resource guide for the product

People love resource guides. A great resource guide will list tools and resources, both paid and free, that will help the person use the product you are promoting. It does not matter if the site you are promoting provides a resource guide – your buyers will appreciate your take on what tools work best.

If you want a cover for your resource guide see the note in the next suggestion.

4. Create a quick start guide

How many times have you bought a product and wished you had a step-by-step guide for using it? We’ve all been there. I’m working on exactly such download-able guides for all of my products right now. I believe members need, and deserve, exactly that.

If you want to supercharge your affiliate sales just write such a guide, or have it written, and then give it away as an exclusive bonus. Buyers will love you for it. A PDF file, easily created from Word or Pages will do just fine for this.

I have found that getting a custom cover for your Quick Start Guide does help with this. I use and recommend VA Classroom for this type of work. Other options include ODesk and eLance.

5. Hold a webinar about how to use the product

If you are comfortable with webinars or teleseminars this will work very well. Best of all, it’s highly durable and repeatable. Do the webinar once and use it many times. Now that’s leverage!

IMPORTANT: Please never record the inside of a membership site without the site owner’s permission. We have had affiliates do that at the Directory of Ezines only to find out that it is against our terms of service. They would have saved everyone a lot of grief by just asking first. Please ask before recording anyone’s site, not just mine.

6. Record a FAQ webinar, teleseminar or write a PDF

Everyone is in a hurry today and wants to save time. That’s understandable. Many people who work online do so after they work their day job. Tiring to say the least.

So give buyers what they want and help them save time with a great Frequently Asked Question guide aimed at buyers only.

Just list the questions you had before you bought, and shortly after, and then answer them in the best way you can. You don’t have to be a great writer to do this. In fact, being plain-spoken will work better than soaring prose ever could.

INSIDER TIP: In many cases the product owner will be happy to help you create these value added items.

Now —> HOW to do this.

It’s incredibly easy. Just include in all of your advertising that you are offering an exclusive bonus for buyers. All they need to do is contact you (give them a way to do it) to collect their bonus after they buy. They can send you their receipt and you can provide the bonus. They can do that via email or your website.

Easy. Simple. Effective.

Want to add more power? If you can create more than one bonus item you can rotate them and give them expiring dates. Or only offer X number of bonuses.

When using scarcity like this to sell you want to do it with integrity, so be sure to honor the X date you set (or the limited number) and change the bonus offer. This works especially well with your offer of free help via Skype or email.

This keeps everything tidy – you get sales now because your bonus is expiring and maintain integrity too. A real win-win!

Soon I’m going to share my secret weapon for automating this entire process.

You won’t want to miss that one. This is something I normally only share with paid members of my sites but this week I’m giving you that inside stuff.

See you then.

Have questions about this technique? Leave a comment below and I’ll be happy to help. 


43 thoughts on “Six ways to skyrocket your commissions”

  1. Pingback: Affiliate Success Checklist - Prashant Kulkarni's Blog

  2. I am so grateful for your info about affiliate marketing success. I love all the wise experienced information you share. Thanks

  3. Charlie – you always under promise and over deliver! Great stuff! I’m a firm believer myself about using the product you promote – if you’re not using it – how do you know how good it really is

  4. Pingback: Affiliate Marketing: What Product Should I Promote? -

  5. Pingback: Affiliate Success Checklist

  6. Pingback: Affiliate Marketing: What Product Should I Promote?

  7. Goodness, when I read an article like this one, I wonder if I’ll ever be able to figure it all out. There is no much to learn. Wow!!! Thankfully, I’ve been around long enough to know that most of us feel overwhelmed as we begin a new venture. It just a matter of sticking to it and learn with each hurdle you come up against. Thanks Charlie for the tips.

    1. It’s not uncommon to have moments of overwhelm no matter how long you have been at this. I’m working on a new project now that has my head spinning. But I know I will get it. Happily, my marketing is automated, thanks to my F.R.E.E.D.O.M. Marketing Method, and so I can spend the time needed to focus.

      I appreciate your kind comments so much. Thank you for taking the time.


  8. I am so grateful for your info about affiliate marketing success. I love all the wise experienced information you share. Thanks, Charlie

  9. Pingback: My #1 Affiliate Marketing Tool |

  10. Hi Charlie,
    you’re really amazing.
    What a top-notch article once more, thank you!
    You really need to stand out from the affiliate crowd in order to succeed.

  11. What can I say Charlie – you always under promise and over deliver! Great stuff! I’m a firm believer myself about using the product you promote – if you’re not using it – how do you know how good it really is?

    Your Amigo …

  12. Good article, Charlie. Thanks for the excellent tips. I offered a fairly high-$ affiliate product last year & my value-added was a Peer Group for buyers of the product. Didn’t feel qualified to be a coach & was honest about that. We all learned and had ups & downs together. In addition to sales, I got testimonials, learned a lot and met some great contacts, one of whom I’ve since hired. Give good value, get value back, even beyond the sale.

  13. I particularly like your suggestion of promoting only something you have bought. If the product or service is everything it says it is, it will easily pay for itself, both as a user and as an affiliate.

    As usual, very useful information

  14. Very informative and helpful. Thanx Charlie for your emails they’re among the few I really read through in my mailbox. I’ve been seriously thinking for some time, to do affiliate marketing but don’t really know where to start. I would like to purchase a membership either for the DOE or followup selling systems. With which one should I go first? I don’t have a list yet, I’m working on it, but I would like to start promoting already. So Charlie what is your advice?
    Happy to know everything’s fine with Belin

    1. Estelle,

      The DOE is about buying advertising in ezines. Because you say you don’t know where to start it seems that Follow Up would be a better site than DOE. Both deliver value but if I were buying one it would be Follow Up because of the importance of having a list and because of how much work we do for members (like building and hosting squeeze pages).

      Hope this helps.


  15. Charlie,
    Thanks for the information I purchased “building on a budget” and your DOE system was highly recommended. I do have it in my plan to become a member of Doe, I like to finishe what I start before I jump to the next project.

  16. I use this strategy myself, particularly when promoting IM products. An extra personally written PDF giving some tips or shortcuts that I discovered myself when using the product adds a personal touch, adds credibility, and can be genuinely helpful. And because I have actually used the product, it is really easy to do. Great tip Charlie 🙂

  17. Hello,
    very helpful article Charlie, thanks a lot.
    There’s something wrong with some links at the sidebar menu. I clicked some of them and look what I saw “Oops! Google Chrome could not connect to”.
    I tried also IE and had no chance to reach the page.
    Best regards


  18. Your articles are always great values and their are never boring. I always read them first. Thank you very much Charlie.

  19. Thanks Charlie, for another very informative post. As a member of the DOE I use the services consistently which is a great resource for me. As usual, your posts help me to convert and keep subscribers because of the extra value I provide based on what I have learned from you. This post has great new ideas and tools from me. Thanks again.

  20. Thanks for all the insight. I find myself overwhelmed. I found you by reference from a marketer. Now I find myself trying to stay with that training and learning what you offer. Indeed overwhelmed but grateful.

  21. Thank you for consistently expressing yourself and demonstrating your integrity. I have tried in the past to promote ‘Get Rich Quick’ items or systems of whatever. I always found myself stopping before I actually put it ‘out there’. Yes, I did learn a lot of technical stuff in the process though I found I would get down on myself for not finishing, or quitting.

    My website says, Proven-Driving-Tips. I make it clear that what I talk of comes out of experience. It is no ‘accident’ that I don’t have ‘accidents’. I’m testing some other things around car care, like synthetic oil that doesn’t need changing and ‘water for gas’ generators to save on fuel.

    I have been working on ideas of a free eBook for my customers and your idea of ‘step-by-step’ has helped clarify my project. I also made use of another article of yours about the 6 (or 7?) steps for article writing. I’m using that for the basis of my report.

    Thanks again for making my lifetime membership in the DOE the best deal I ever bought and I’ve barely begun to use what you have available.

    I’m sending a flood of energy to you and yours, including Belin.


  22. Thanks Charlie, this post was very helpful. Adding value is one of the things I learned in network marketing. Just like Zig Ziglar says-“If you help someone get what they want, you’ll get what you want”.

  23. HI Charlie, I love your idea about creating a quick start guide. I am going to put one together. I do offer skype training for all my team members and now will also have a quick start guide for them to use to get started right away. Thanks for sharing Chery 🙂

  24. Thank you Charlie. You are always very generous with your time and information.

    I know this is going to be very elementary for those of you who have it all together. I am still struggling with building a list to promote to and building a squeeze page and or website for the product I will be promoting. For some reason I can’t seem to get the stuff through my thick skull. I’m really not that dumb or stupid. I have over 50 years experience in sales and marketing and have managed and taught the subject. But, there is something about Internet marketing that has me stumped. I hate to admit defeat because that is just not me. If I had a tutorial that took me by the hand and walked me through the steps I would be off and running. As of now I have not run across such a tutorial. I have seen several but the writer always assumes I knew more than I do. I am definitely from the Old School and believe strongly in the (KISS Principle). So until I can get this figured out I will keep struggling but not give up.

  25. Hi Charlie
    Wanted to let you know that I am a member of DOE.
    Also wanted to let you know that I really appreciate and enjoy your
    very informative emails that I get from you. I will be contacting you in the near future reguarding some of your services.

    Thanks Much
    John Buckner

    PS-How is your brother inlaw Belin doing hope everthing is well for him and his family

  26. I like the point of adding value to your business. I do agree with trying the product..Keep it coming. You always give great information. Thanks

  27. Thank you Charlie. I am not currently into affiliate marketing. That is not to say I have not been involved in marketing before. One main influence that has kept me away from affiliate marketing per say is that ‘fear’ of overstepping people boundaries while being associate to a particular company or group -thus reflecting and cashing with my ethos of ‘life’

    How has you post helped. Simple It came at a cross road time when there were choices to be made re further journey pathway. Now I can follow what I think you are saying and enjoy knowing that although some item may be purchased a further ‘thing’ that people expect is after sales service. Kind of like the pre 1980’s family owned stores ‘service’ with a smile and come back soon— nice to see you again attitude.

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