Smaller is Better

What is the one thing that you see in almost every ezine you read?

Classified ads.

The reason you see so many classified ads in ezines, on web sites and other places is simple.

They work.

Classified advertising is one of the most cost effective forms of advertising on the Net today. Like most things that seem very simple on the surface, a great deal of work goes in to writing a powerful classified ad.

If you want to add power to your classified ads, carefully consider the following four step process.

Writing a great ad is hard. This is not “sit down for 5 minutes and punch it out” work. When a professional writer creates a classified ad for a client, it’s not unusual for the writer to produce 15 or even 20 variations in order to get the best possible ad.

So grab the beverage of your choice, loosen up those typing fingers and let’s create a money making classified ad.

The three parts of a great classified ad are …

  1. The Headline
  2. The Body
  3. The Call to Action

Each one has only ONE purpose.

The purpose of the headline is to sell the ad. The purpose of the ad is to set up the call to action. The purpose of the call to action is to sell the click.

If you keep this in mind as you write, you will see how easy it becomes to cause readers to take the action you want.

=======> The Headline

Your headline must grab attention! The headline’s job is to sell the ad.

Some people use sensational headlines with no relationship to their offer to grab attention. That approach may work in the short term, but damages your integrity in the long run. Honesty is always the best policy. The last thing you want is disappointment when someone arrives at your website.

Keep these ideas in mind when you write your headline.

  • Begin each sentence with an action word
  • Create curiosity
  • Ask a question

HOT TIP: If the publication you are placing your ad in doesn’t allow headlines, use the first few words as the headline or indent the ad so it stands out.

When writing headlines, always remember that people care about exactly one thing; what’s in it for me?

=======> The Body

The body of the ad must tell your reader what’s in it for them. What *benefit* will they get by making that click?

People don’t want to ‘learn more’ out of idle curiosity. They want to learn more in order to get to the *benefits* you promised them, so don’t be shy about what your offer will do for them.

The first step to writing the body is to list all the features of your product or service then, next to them, list the benefits of those features. You must write at least one benefit for each feature, or don’t use that feature. People buy what your product or service will do for *them*, not only what it will do.

=======> The Call to Action

The call to action is the action you want the reader to take. While it is often as simple as “click here” it’s wise to pay careful attention to this step.

What to say here depends on if you are sending them to a web site, an autoresponder or some other way to get more information. If it’s a website, be sure to include urgency. You must lure them away from what they are doing now in order to visit your site.

If you are using an autoresponder, tell the reader what to expect. Will they get one email, a five part series, or something else? The more they know, the more likely they will be to click through.

=======> What’s Next?

One last step and you’re ready to begin making money. Don’t forget to read your ad! Classifieds aren’t supposed to read like a novel. Check that spelling too!

Once you have your dollar grabbing, profit pulling classified written, don’t forget the #1 rule in advertising.


Test, test and test again to know what works. Testing allows you to spend small money now to make big money later.

By following these steps you will begin to create classifieds that work. Once you have an ad that works, use it everywhere you can afford to and you will rake in the profits!

Charlie Page

Happily married for 45 years, Charlie is the dad to two wonderful daughters. He is the author of 12 books on Internet marketing and creator of over 40 membership sites. You can see all Charlie offers using this link Click Here

Click Here to Leave a Comment Below 12 comments
Stephen Kemp

Where is the info about the cost of you writing an ad?
Thank you,

    Charlie Page

    Hi Stephen,

    Thank you for asking. My ad writing package is at this page. Click here.

How To Write A Great Classified Ad? | Jin Tee Png

[…] Classified ads are everywhere! You see them when you read your favorite ezine. You see them on all the search engines in the form of pay per click ads like Google AdWords. And now you see them all over Facebook when you update your page or visit your friend’s pages. […]

Mark Mansfield

Hey Charlie, great info as usual, I’m going to write an ad today!


Hi Charlie,

I know this is irrelevant, but I just saw a typo in the opt-in box (onlne).

on a side note though, I’m a newbie here and I only read a couple of articles, but I have to say Thank you for the valuable information! I can see myself a regular here




Succeed Online: Get Your Focus Back! |

[…] people than I can count who have tried it all. Solo ads, pay per click, blogging, getting links, posting endless classifieds … and none of it is […]


July 13,2011 at 10:51 Pm

I am really enjoying your articles and the clues they offer.
It’s worth a membership.Will join you soon.

Thank You.

Boiobess Daro

Hi Charlie,

I am beginning to enjoy reading your articles. I wish that I had read them much earlier. Simple, honest and educational.Shows great potential skills and knowledge in teaching, mentoring and helping others with great value.


Jason Capps

The comments and advice were all great. For raw beginners, a pro forma example(a great one of course) or two would really be a help. A discusion of one or two explaining the rationale for each phrase or sentence would be very helpful. Happy to contribute a suggestion.


Thanks, that was great advice for a beginner like me!!


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