Mailing Lists

Creating The Perfect Lead Magnet

This is the first part of a two-part series on creating the perfect lead magnet.

When it comes to list building we often hear the term “lead magnet”. But people have questions about lead magnets that need to be answered.

The three most often asked questions I get about lead magnets are (1) what is a lead magnet (2) does having one really matter and (3) what makes a great lead magnet work well?

Good questions all, so let’s tackle each one and get an answer.

15 Lead Magnets That Convert Like Crazy

Do you want to know THE secret to list building?

It’s simple really – you just need to use the right lead magnet.

I said those very same words to a client not long ago and she literally laughed out loud.

“There is NO lead magnet in the world that will get people to join my list! It just will not work for me!”

I hear this a lot. How things won’t work for them and how what works for others simply won’t work in their case.

And man, do I know that feeling. But let me share this truth with you.

The things that really do work online CAN work for anyone, including you.

Image © Charlie Page

Minimum Viable Marketing

I have often been asked the following question. “Charlie, what is the minimum I must do to make money online?” In other words, what is the minimum viable marketing system that actually works?

The question behind the question is this. “Do I really need a full-blown, complicated sales funnel to succeed online? Is there not an easier way?”

It’s an important question. One the deserves a better answer than “buy my product” or “join my coaching club”.

So today I’d like to reveal what I consider a minimum viable marketing system.

Creating The Perfect Lead Magnet Part 2

This is the second part of a two-part series on creating the perfect lead magnet.

Here are the final three, of six, factors when it comes to creating a great lead magnet. Make a list of these six and use it as a checklist when you create lead magnets. If you do you will see conversions rise and your list will grow faster.

Both very good things indeed.

Can Your List Be Too Big?

I know, I know … what a silly question, right? Of course your list can NOT be too big!

Or can it?

When it comes to lists, I believe there are five excellent reasons why smaller can actually be better.

Before we get to the reasons, let me clarify exactly what I am talking about.