The Other Side of Traffic
It seems that every guru (and would-be guru) in the land is talking about traffic.
This information usually comes in hype-filled fashion, using terms like “How to get ‘laser focused’ traffic in massive amounts to your site for so little money it makes you laugh until things fall out of your nose!”
Getting good traffic to your site IS a tough needle to thread. You can easily spend hundreds on software that is hard to use, at best. You can also throw money down a rat- hole buying traffic that ends up wanting to have nothing to do with your offer. And trying to keep up with the search engine rule changes can make you go nuts.
That’s why an entire industry has sprung up to help you get traffic… for a price.
The sad fact is that most of the traffic buying programs you see are a rip-off. I’ve yet to meet anyone who made so much money buying “massive amounts of traffic” that they couldn’t wait to buy more. And that’s what happens with great products; people want to buy again and again because they actually help people make money.
Let’s save how to get traffic for the next article.
While plenty is being said about how to get visitors, I wonder if we’re losing focus on what to do with visitors once they arrive.
Since the great likelihood is that you are getting some traffic now, let’s look together at three questions that will help you maximize the value of the traffic you get.
As a quick aside I must say that I know several successful business people who are doing very well on only a couple of hundred visitors a day. Don’t be tricked into thinking that it takes untold thousands of visitors to make good money.
Massive numbers aren’t the key. Massive effectiveness is.
So how can you make your site massively effective? Ask yourself these three questions.
1. Why would someone come to your site?
This question is the foundation for success. The more you know about your audience the more you can tailor your message to them.
When your message matches your visitors, when it speaks to their needs and offers them a solution (solutions are the ONLY thing people buy) you will be in a position to make the most money from the least visitors.
2. Why would someone recommend your site to others?
Perhaps the most underused marketing technique on the web is the personal recommendation. You see this in ezines all the time, where the publisher recommends a product or service, but how often do you get asked to recommend a web site?
The fact is that people who visit your website need what you offer. And they know others who need your solution too.
Are you asking them to recommend their friends to your site?
If you need a script to do this check out Hot Scripts.com. Just search for “tell a friend”
If you use a shopping cart it should offer this “tell a friend” feature or you can find lots of services on Google.
No matter how you do it, be sure to do it soon. If only 1 visitor in 50 refers a person you are ahead of the game.
3. Why would someone return to your site?
Once a visitor arrives the real work begins. You need to convince them that you have the right solution at the right price and that now is the right time. If only 5% of first- time visitors buy you will be doing very well.
But what about the 95% who don’t buy?
For them, you need a follow up method. You need to get your message in front of them at least seven times before they will buy. So how do you do that?
- You bribe them with something free. They get a free report, you get the right to send them more information. A fair exchange if you don’t abuse the privilege. This is why autoresponders were invented.
- You get them to sign up for your ezine.
- Use a pop-up window. Creating a pop-up is super easy these days. Using a pop-up when people leave your site is smart business because you give them one more chance to get more information. You’ll be surprised how many people really want more info and will fill out the form in this pop-up box.
No matter how much, or little, traffic you get now you need to maximize that traffic.
While it’s important to have great copy, ask for the order often and do all the other marketing stuff, answering the three questions above will give you a road map you can follow today to begin converting more visitors into customers.