My Video Sales Letter Formula

Years ago a song proclaimed that “video killed the radio star”. Now we hear that video is going to kill long form sales letters and every other form of selling online.

Maybe not, maybe so. No one knows.

What we DO know is this …

  • Video sales letters convert better than long sales letters in most markets.
  • Video sales letters are more personal than written sales letters.
  • You can convey emotion and excitement in a video sales letter, not as much in writing.
  • Smart companies like Agora Publishing earn millions with video sales letters.

And the best one of all …

YOU can create a video sales letter and sell more than ever!

Not sure where to start?

That is exactly why I made this video to share with you my personal video sales letter formula.

HINT: It’s for more than just video so be sure to watch it right now.


P.S. I make an offer to help you free inside the video. Don’t miss that.

Charlie Page

Happily married for 45 years, Charlie is the dad to two wonderful daughters. He is the author of 12 books on Internet marketing and creator of over 40 membership sites. You can see all Charlie offers using this link Click Here

Click Here to Leave a Comment Below

Wai Kei Hooi Reply

You have distilled your 20 years of sales experience here.

Is there a course here where you teach the selling process?

If not, better hurry and create one because I will buy it.

    Charlie Page Reply

    Thank you for saying that. I am honored by your comments. I don’t have one course on how to sell things but do have my selling experience woven into every topic-specific site I produce.

    Click here to see them all.

    Pay special attention to Master Membership as it is the best value by far.

    Thank you,


Gordon Reply

Hi Charlie,

Great video. And you’re right on 2 counts…that VSLs are terrific sales tools, and that the principles of great selling are timeless, and work across all platforms. The best tools combined with rock solid sales principles make a terrific one-two punch, don’t they?

There’s 2 takeaways me from your video for me:

First, the importance of starting with logic. Logic (about things that matter to the prospect) is the spark that allows you to ignite emotion within him as you build your case. When I was writing sales letters to real estate investors, I started with a logical (not boring) premise that mattered to them. In a buyer’s market, my premise was built around the golden opportunity for rapid wealth-building this kind of market brings, backed by verifiable facts…sellers desperate to sell, the ability to buy real estate at deep discounts, competitors leaving the market, etc. Not a deep dive; just quick statements that I could build on later. This approach worked very well for 3 reasons: 1) Everything I said was true and verifiable 2) They knew it was true 3) It mattered deeply to them. Starting with logic and moving to emotion converts skeptics into buyers. Starting with emotion (“Get Rich in 3 Days”) converts skeptics into super-skeptics.

My second takeaway is the importance of congruence between your attention-getter and your solution offered. Lowes is running a TV ad where the A-G is a man and a woman blankly staring at a wall, and a voice-over that says “The moment you realize how many shades of blue there are”, and then a segue that talks about Lowe’s low prices. Huh? I did notice a couple of days ago they started running a new version of the ad…same A-G about so many blues available, with a segue that talks about how Lowes can help you choose the exact right shade. That’s a congruent message. (Hmmm…maybe they shuda asked a direct-response marketer like you or me. We could’ve saved them a ton of trouble, right?)

Keep up the good work, Charlie. I love your content!

The Entrepreneur

    Charlie Page Reply

    GREAT comments as usual. I see you have bounced back from the surgery with a vengeance! Love the comment about congruency. There are many examples of companies, big companies with big budgets, getting this wrong.

    You are right about direct marketers. If they hired us to fix it and paid us a percentage of the increase everyone would win. That’s kind of how Ogilvy did business as I recall.

    Be well and come see me soon.


Leave a Reply: