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What One Thing Do You Need To Fix?

I had a client ask about giving up recently.

  • She had tried so many things.
  • She had spent so much money (I’m talking over $50,000)
  • She had wasted so much time. (Years)

“Charlie, I think maybe this online business is not for me”.

She was clearly hurting.

The ironic thing is that I could clearly see that she was perfectly suited to selling online.

She simply lacked a solid plan of action, focus, and someone to guide her to success.

So, I asked her my “big domino” question.

“If you could fix ONE thing, what would it be?”

Her answer, not surprisingly, was EVERYTHING!

You see, she had listened to the wrong voices. And those voices were all telling her different things.

“You need at least 10 websites to succeed online.”

She had over 50.

“Forget pay per click, the real money is on Facebook.”

She had spent thousands.

“Forget Facebook, the real buyers are on Instagram.”

She had grammed her fingers to the bone.

All of these conflicting voices had left her feeling like she needed everything.

According to her, she urgently needed to …

  • Drive more traffic.
  • Write blog posts.
  • Put up squeeze pages.
  • Create lead magnets.
  • Learn Facebook advertising.
  • Do market research.
  • Start podcasting.
  • Do webinars.

I was exhausted listening to her give me the list! 🙂

Please understand, these are all fine things. But no one can do all of them at once. And no one can do all of them alone.

And some of them need to be completely ignored!

UPDATE: Without revealing any personal details, let me say she is now on track and will soon be launching her very own membership site that I know will be successful.

How did we get from “it’s time to quit trying” to launching her own product?

FOCUS.

We focused on the ONE THING that would bring results to her life ... not just what would keep her busy.

You see, there is a difference between focus and the APPEARANCE of focus.

  • People who are super-busy but never get anything finished can appear to be focused.
  • People who are focused on their Most Important Task often do not appear to be focused, even if they are.

That was the trap she was in. Busy all the time but never finishing a project.

So here is the big domino question …

What is the ONE THING you want to fix?

Please understand this, if you are not succeeding online yet finding the one thing that needs to be corrected IS your only goal.

It really is that simple.

  • You find it.
  • You fix it.
  • You move on to the next roadblock until you succeed.

Let me share a few examples of how I advise clients when they are stuck.

People who do not have a plan of action they trust need to focus on one thing … developing a plan of action that will move them from where they are now to where they want to be.

People who have a landing page that is not converting well do NOT need more traffic. They need to focus on their landing page until it converts at an acceptable rate.

People who have a product that is not selling do not need to recruit affiliates. They need to improve their offer until it becomes irresistible.

People who do not know what to promote need to take the time to find something they can believe in and then commit to promoting it hard for 90 days.

People with no money to spend do not need to take courses on paid traffic methods. They need to DO the things that work to get free traffic to their sites.

NOTE: It was almost 2 years after I bought the Directory of Ezines that I ran my first paid ad. For those 2 years I spent 100% of my time doing article marketing – sending articles to publishers so they would publish my article in their ezine.

Why don’t more people focus on what will really help them?

I’ve thought deeply about this and come to these conclusions.

  • Information overload clouds our brains and makes deciding these things alone almost impossible. We just can’t see the forest for the trees.
  • Our self-image can be damaged. So many people can see others succeeding but don’t really believe it can happen for them.
  • Focus is not always fun. Bearing down on one thing until it is done can be hard and make you feel like you are neglecting other things.
  • Distractions often mean we get interrupted just as we begin to make progress. How many emails did you receive today?

Last question …

How can I help you go from where you are to where you want to be?

The only way to know for sure is to have a conversation. I invite you to begin that conversation now by visiting this site.

I hope you can find and destroy the roadblock that is holding you back. We all have them and finding them usually means getting some help.

But if you get that help, and if you find that roadblock and remove it, you will experience something amazing as your work becomes your joy and the money starts to flow.

And those are beautiful things indeed!

Charlie Page
 

Happily married for 44 years, Charlie is the dad to two wonderful daughters. He is the author of 12 books on Internet marketing and creator of over 16 membership sites. You can see all Charlie offers using this link Click Here

  • Mark M says:

    What One Thing Do You Need To Fix? Well you know Charlie that my answer is the same as the above young lady that you are talking about, she has youth on her side. She is not as old you and know where near as old as me.

    Information overload
    Our self-image can be damaged
    Focus is not always fun
    Distractions
    My wife thinks I’m playing on the computer, so she in no help to me in this end-ever.
    If it wasn’t for you I wouldn’t even have any idea of what I’m doing at all & because of my health I’m slow of the mark.

  • Mark M says:

    Hi Charlie, you are right of course but I’m in the same spot as the lady you mentioned in your post. I have a blog that you helped me with, now I think I need to write some ads to put in an ezine and I need a form so people can sign up and pay, I think.

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