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Four Steps To Writing a Great Classified Ad

Classified ads are everywhere! You see them when you read your favorite ezine. You see them on all the search engines in the form of pay per click ads like Google AdWords. And now you see them all over Facebook when you update your page or visit your friend’s pages.

You can find them on blogs and forums too!

The reason you see so many classified ads in ezines, on web sites and other places is simple.

They work! (And they are cheap too!) 🙂

But are they working for you?

Writing classified ads is actually easy once you know how. And today I’m going to share the formula I use for writing great classified ads so that you too can crank out profit pulling ads anytime you like!

Classified advertising is one of the most cost effective forms of advertising on the Internet today. They may seem very simple on the surface, but to get a great ad you need to put some thought into how the ad flows.

Like many things, what appears simple on the surface is actually carefully orchestrated to make a specific impact.

Happily, you can learn to write great classified ads in the next 10 minutes!

If you want to add power to your classified ads, consider following my four-step process.

First it is important to understand that there are three parts to these tiny little ads.

Each part works in harmony with the others to create an overall effect that causes the reader to do what you want them to do … click on your ad and visit the site you are promoting!

The three parts of a great classified ad are:

  1. The Headline
  2. The Body
  3. The Call to Action

It is very important to understand that each part has one purpose and one purpose only.

When you think of ads in this way it becomes easier to create them because you will be using a “building block” approach.

Here’s what you need to know.

  • The purpose of the headline is to sell the ad.
  • The purpose of the body copy is to set up the call to action.
  • The purpose of the call to action is to sell the click.

I will explain what I mean in further detail below. If you keep this in mind as you write you will see how easy it becomes to cause readers to take the action you want.

The Headline

The headline’s job is to sell the ad. When I say “sell the ad” what I mean is that the headline convinces the reader that you have something to say – that they should continue reading the rest of the ad.

Because of this there is one cardinal rule when writing any ad copy.

Your headline must grab attention! 

Period. End of story.

Some people use sensational headlines with no relationship to their offer to grab attention. That approach may work in the short term, but damages your integrity in the long run. Honesty is always the best policy.

The last thing you want is disappointment when someone arrives at your website. So my advice is to avoid the temptation to hype up the headline thinking that will help. It will often hurt, not help.

Here are a few tips for writing headlines

  • Begin with an action word
  • Create curiosity
  • Ask a question
  • Make a startling statement
  • Ask for the reader’s opinion

There are many ways to craft a winning headline. I hope these help you get going.

Last tip: when writing headlines, always remember that people care about exactly one thing; what’s in it for me?

The Body Copy

The purpose of the body copy is to set up the call to action. What I mean is this – the only reason your ad exists is to get the click to the website you are promoting. But before asking for the click it is very important to give the reader the reason why they should click.

This “reason why” usually comes in the form of benefits. This is the “what’s in it for me” I mentioned earlier. The body of the ad must tell your reader what’s in it for them. What benefit will they get by making that click?

People don’t want to ‘learn more’ out of idle curiosity. They want to learn more in order to get to the benefits you promised them, so don’t be shy about what your offer will do for them.

The first step to writing the body is to list all the features of your product or service then, next to them, list the benefits of those features. You must write at least one benefit for each feature, or don’t use that feature.

People buy what your product or service will do for them, not only what it will do.

The Call to Action

In most cases the action you want the reader to take is clicking the link in your ad. That’s simple enough. But how you ask them to do that can literally mean the difference between the success and failure of your ad!

What I like to do is use an action word that includes the main benefit of the product I’m promoting.

So if I am promoting a product that helps people save time I might write “Save time today by visiting my site now!” instead of “Click here to save time”

Both are good, but the first one is stronger.

Why is it stronger? Because the reader wants to save time.

He or she does not want to “click here”. They will “click here” to get what they want but why make them interpret what they get for clicking when I can just say it straight out?

A subtle but important difference.

One reason that this is important is that your ad will be interrupting their current process. No problem there. In fact, most great ads are based on interruption of an existing pattern. Some people like to call this “pattern interruption”.

No matter what you call it, the thing to remember is this … You must lure them away from what they are doing now in order to visit your site.

Make your call to action simple to understand and not at all tricky or something that has to be interpreted.

What’s Next?

One last step and you’re ready to begin making money. Don’t forget to read your ad! Classifieds aren’t supposed to read like a novel. Check that spelling too!

Once you have your profit pulling classified written, don’t forget the #1 rule in advertising.

The #1 rule of advertising — TEST YOUR AD!

Test, test and test again to know what works. Testing allows you to spend small money now to make big money later.

By following these steps you will begin to create classifieds that work. Once you have an ad that works, use it everywhere you can afford to and you will rake in the profits!

And that is a beautiful thing indeed!

Thanks for reading.

 

 

Click Here to Leave a Comment Below 192 comments
Nirmalya Ghosh - October 6, 2015

Charlie, Really great article. You have explained the things step by step that help to understand better and execute properly.

Reply
Mohan CPA, CA - June 17, 2015

Need a helping hand to write a killer ad for accounting service
Yes we Accountants are a poor writers…we just see numbers!
Appreciate your help
Mohan

Reply
Raymond Holmes - December 1, 2014

Thanks for this information Charlie. I just love reading your articles. Easy to follow and understand simple common sense ideas which I am sure will help any online marketer, no matter what their level of experience. This is why I am such a big fan of yours. Thanks again

Ray H

Reply
    Charlie Page - December 1, 2014

    Thanks Ray! Appreciate the kind words.

    Reply
Gerry Begg - October 9, 2014

Wow ! You make it appear so easy.

Your work lifetime of communicating ideas shines through.

This is another building block for us “mere mortals” to on.

Thanks for sharing

Reply
    Charlie Page - October 10, 2014

    I appreciate the kind words. I’m all too human, believe me. But I do believe what Zig said, that huge changes can take place in small steps. That has been the model that has worked well for me. Thank you for your comment.

    Reply
15 Proven Ways to Promote Affiliate Products - Part 3 - CharliePage.com - October 9, 2014

[…] spend more than an hour a day posting classified ads. Free ad posting sites generally don’t work for selling products. They can work for testing […]

Reply
Esti - June 9, 2014

Hi Charlie – thanks for all you do.

I’m preparing a campaign to market Miessence products – the worlds first and only 100% certified organic skin care line. They have eco-friendly home care, personal care, and super food products. The company is all about organic, eco-friendly, carbon-neutral, etc. You get the picture. I want to target on a few areas: people who want to do business with companies like this – vegans, socially conscious consumers, and people looking for effective, organic personal care products. Here are my first draft attempts following your instructions above. I did try to keep in mind line length in case I use these as FB ads.
World’s First and Only
Certified Organic Skin Care
Click to get beautiful skin.

If I use more space for print ad:

Are you a conscious consumer?
Miessence is a company that cares about the planet the way you do.
Click here for your 100% certified organic products.

eh – I know I’m not getting it. Help!

Reply
    Charlie Page - June 9, 2014

    You are doing fine. Let’s take a look at both of these and allow me to make a suggestion if I may.

    FIRST AD

    World’s First and Only
    Certified Organic Skin Care
    Click to get beautiful skin.

    I don’t like (sorry) the opening line. The world’s first and only sounds too strong to me. Even if it’s true (and I don’t doubt you) someone somewhere has made this claim before so it’s likely to be in doubt. I would soften it.

    The second line is good. Certified organic will resonate with your audience. I might lead with this line actually.

    I like the call to action here. Click here to get beautiful skin is very good. You might explore the idea that they release the beautiful skin they have inside now, vs. getting beautiful skin.

    An idea that might be worth thinking about – you were born to have beautiful skin but the world works against us to let’s overcome it and reveal the beautiful you.

    Just an idea.

    SECOND AD

    If I use more space for print ad:

    Are you a conscious consumer?
    Miessence is a company that cares about the planet the way you do.
    Click here for your 100% certified organic products.

    This is a good ad but I have two challenges.

    1. “conscious” is a hard word to read. You might lose them here. Look for an alternative like smart or sophisticated or self-aware.

    2. I would not use the name of the company. It’s hard to pronounce in my head (when I read) so I would simply say “We” or “Our company” or even “Discover a company” I actually like the last one (discover) This reads nicely.

    Discover a company that cares about the planet the way you do.

    Hope this helps.

    Reply
      Esti - June 15, 2014

      Thanks so much – I really appreciate all the good and constructive feedback. Very, very helpful!

      Reply
      Esti - June 15, 2014

      Round 2 of my ad copy –

      1st ad:

      Certified Organic Skin Care

      100% potent, active ingredients

      Click to reveal your inner beauty

      —————–

      Ad 2:

      Are you an eco-friendly shopper?
      Discover a company that cares about the planet the way you do.
      Click here to support a company that supports the earth.

      What do you think?

      Reply
      Charlie Page - June 17, 2014

      Very good.

      In ad one, I would replace the word “potent”. with powerful. Also, what is the certification involved? I’m not sure if “certified” carries much weight here, but I really don’t know.

      On ad two, by asking if they are an eco-friendly shopper now you risk them saying “no” in their head if they are not, or don’t see themselves that way. It’s a risky question.

      You might add “or want to be” to the end. Or use a different question.

      Great progress. Proud of you!

      Reply
Inga-Lill Sandstrom - June 2, 2014

Thank you Charlie for your informative and useful article. I will save this article to my harddrive to re-read. I am also a member of DOS since a few years back. Please critique my classified ad:
********************
WE MARKET FOR YOU – AND HAND YOU THE MONEY!

We created a million dollar online company. Now we want to help you! We want to work for you. All members get a share of the profits each month, doing nothing, $3K in 60 days, or your monthly fee is waived until you’ve earned $3K. Don’t loose out on this one of a kind opportunity, go here now: http://trck.me/RMMoptin/

********************
What do you think? Too long? (I know this sounds like a lie with “earn doing nothing”, but it works similar to a big co-op, or revenue sharing, and it works).

Thanks,
Inga-Lill

Reply
    Charlie Page - June 3, 2014

    It’s a little strong (make money by doing nothing) and a little too long as well in my view.

    I’m no lawyer, and this is not legal advice, but that seems over the line to me.

    But hey, if it’s working for you then that’s great! I’m all in favor of less work and more money. 🙂

    If you are going to use it, I would also consider replacing the word “market” in the headline with “We do the work for you”.

    I’m not sure everyone has the same definition of “market” in their heads when they read.

    Reply
      Inga-Lill Sandstrom - June 3, 2014

      Thank you, good advice! I have changed the words a little bit and made it a little shorter.

      Reply
Karla Silver - June 2, 2014

Charlie, thank you very much for your great posts. My husband and I have been lifetime members of your Directory of EZines for years, and I just purchased Curation Power. I love reading your stuff.

Now let’s see if you love reading my stuff! I’d love to hear your comments and suggestions for improvement.

All the best,
Karla Silver

The following is a classified ad I’m currently running.

WHAT IF YOU NEVER HAD TO LOOK FOR A JOB AGAIN?

If you are looking for a way to stop worrying about the economy and take control of your own financial future, look no further.

Many professionals today are discontent with the endless personnel transfers, management changes, downsizing or “right-sizing” of corporations. Even more importantly, everyone is looking for more control over their time and what they do — and they want a career that is meaningful and important.

If you have ever thought of launching your own business, you’re in good company. The Department of Labor predicts that the #1 employer in 2014 will be “Self” — and a recent Internet poll of 25-44 year olds revealed that 90% of them hoped to own a business someday.

If this sounds like you, check us out at http://www.ProfessionalLeadershipTeam.com.

Would you like a business in which you…

1) Operate independently but as part of a strong organization
2) Align yourself with successful entrepreneurs
3) Control your own business plan and time schedules
4) Work conveniently from home or wherever you want
5) Have no inventory, special equipment or facilities to manage
6) Travel only for pleasure with no more “road-warrior” nights
7) Grow your net worth by building a business you own and control

We would like to speak with you if you are ready to take ownership of your future.

In addition to a sound business background, our opportunity requires effective communication skills and the ability to work independently. An investment is also suggested for working capital.

This could be your opportunity to earn the income you desire while building your personal net worth in a vital business that you own and control. It requires time, talent and some honest work. But for the right “take charge” individual, the rewards are yours to enjoy.

To be considered for this opportunity, please visit our website at http://www.ProfessionalLeadershipTeam.com.

Reply
    Charlie Page - June 2, 2014

    Karla,

    Thank you for being a member of my sites. This is a good ad but it’s way too long to be considered a classified ad.

    Did you want to shrink it down to classified size or are you running it as a solo ad?

    Reply
miguel tapia - May 29, 2014

Hi Charlie, I Just want to thank you for been such a great person.

Reply
15 Proven Ways to Promote Affiliate Products - Part 3 CharliePage.com - May 4, 2014

[…] spend more than an hour a day posting classified ads. Free ad posting sites generally don’t work for selling products. They can work for testing […]

Reply
RAVI ANTONY - January 24, 2014

Hi Charlie!

Some things never change….One of them is the art of writing Smart Classified Ads. A great learning place.
Thanks
Ravi

Reply
How To Write Copy That Sells, Even If You Think You Can't! | CharliePage.com - January 5, 2014

[…] 2 – Look at your selling copy now, whether it’s a web page, autoresponders, radio ad copy, classifieds … doesn’t matter. Look at that copy and see if the five emotional pressure points you […]

Reply
Maya Harrison - October 21, 2013

Hi Charlie, just want to say this is a great article. I will definitely apply your method for writing ads.

Thanks again.
Maya Harrison
“Relationship Coach”

Reply
What Is Traffic & How Do I Get Some? -- Part 1 | CharliePage.com - October 2, 2013

[…] in a place where ads are usually sold, like the free ad you get for subscribing to some ezines or classified ad sites that are visited by people, then it might be worth the […]

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What is Traffic & How Do I get Some? - News In Social Media - September 6, 2013

[…] in a place where ads are usually sold, like the free ad you get for subscribing to some ezines or classified ad sites that are visited by people, then it might be worth the […]

Reply
How To Fix A Broken Ad | CharliePage.com - August 8, 2013

[…] do what the books and seminars say to do — find the right advertising source, write the best ad we can, pay our money and hope for the […]

Reply
Bo Tipton - July 14, 2013

Great information and I learned a few things. I remember back before the Internet when we were direct marketing all we had was a short classified. You had to sell whatever you were selling in 25 words or less. Those methods still apply today.

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Reply
    Charlie Page - July 17, 2013

    I remember it well. I was in direct mail before the Internet. I recognize that writing style for certain!

    Reply
Free classified advertising tips – Don’t make these mistakes! | Social Media and Marketing by Bogdan Fiedur - June 24, 2013

[…] (that is how I look on it) on how to write a great classified ad. The post in question is called Four Steps To Writing a Great Classified Ad where he talks […]

Reply
Classified Ads: Smaller is Better | CharliePage.com - February 15, 2013

[…] Classified ads. […]

Reply
trefor - July 19, 2012

You must ask people to take action just like a salesperson should always ask for the order. But if your call to action is not effective,
you risk losing money.

Reply
Rob - March 10, 2012

Hi Charlie. Great article. I have loads of adverts on lots of classified advertising sites, but they don’t seem to convert too well. I am going to take your advice and see if I can create a killer advert, well at least a better one than the ones I’ve previously done.

My site advertises an ebook on how to create your own website in a couple of hours. There are lots of freebies like video training courses and it is also a membership site.

Reply
Rick - March 7, 2012

Charlie –

Great piece full of hugely useful information not only for our ad copy, but also for our landing pages.

One question for you. I have always heard that you should sell a product’s features rather than its benefits. I never really understood why, but it seems to be the gospel with a number of marketing gurus. I do see that you advise in your discussion of an ad’s body content to list the features and then describe the benefits of those features. Does this run the risk of filling the ad body with too much information?

In the adwords context at least, one is limited to 25 characters in the title, 75 characters in the text, and 35 characters for the display URL. Clearly, there are limitations on incorporating your wonderful suggestions within those space constraints. Do you have any recommendations for working within these tight parameters? Does one indeed need to “sell the features, rather than the benefits?”

Thank you so much for your time.

Regards,

Rick

Reply
    Charlie Page - March 7, 2012

    Rick,

    Actually it’s the opposite. Selling benefits, not features, is what stirs readers to action. A feature is what a product does. A benefit is what it does for me. Readers will care only about what it does for them, not how it does what it does for them. When in doubt, sell features. Think “how will this change a person’s life” or “how will it improve their day?”

    As to brevity – make a list of what the product will do for a customer (will it save time, help them make money, clear up confusion, something else?) then start with that word or short set of words on paper by themselves and add action to it. Example: Save money. When will they save? How much? What would they do with that money? These thoughts lead to lines like “save 25% now and go on vacation instead!”

    Charlie

    Reply
    Rick - March 7, 2012

    Thank you for your clarification.

    I’m intrigued by the idea of coupling the quantification of the cost savings with a prompt about what the customer might do with those cost savings. We’ll try this strategy in an A/B test and compare the results.

    Thank you again for your guidance and for the quick reply.

    Best regards,

    Rick

    Reply
      Charlie Page - March 7, 2012

      Always happy to help. Focusing on what the customer wants is always the right choice. And putting it in terms of things that are fairly universal (college for kids or grandkids) generally works to reframe their thinking.

      Reply
Kiran Singh - January 16, 2012

Good Tips for writing an effective classified ads. We must take care all these three parts in mind which while writing a classified ads.

Many Thanks,
Kiran @ Free Classified Ads

Reply
ally stewart - October 18, 2011

Great article. It explains the art of ad writing well.
I have already been using the aida formula for some time and know it works. One thing I did learn from the article is your call to action. From now on I will be using the main benefit in my call to action.

Thanks for your great advise.

Ally.

Reply
John M. - October 4, 2011

Thanks Charlie,
It’s great that you’re not only an expert, but are able to convey your knowledge to others in a way that’s understandable.
Sorry, I didn’t shorten the link.

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Reply
Barbara Sayers - September 5, 2011

Thank you for sharing your extensive experience with those of us who do not have so much experience. It is really refreashing to have someone with true knowledge who is willing to share that with others, especially people you don’t even know. Thank you.

Reply
Howard Vanover - August 4, 2011

Great information Charlie. I’m really getting into ezine ads. I like the idea and thank you very much for all the information you publish. You are one of a kind, and not to give you a big head but you are one of the most trusted people I believe in.

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Reply
Tattoo Removal - July 25, 2011

Classified ad is one of my weak spots. I am having a hard time on ezine articles. Plus what happened with the recent change of Google algorithm, I heard article site is getting a pretty big hit. Anyway, below is my simple ads for my information site.

For free information on Tattoo Removal options, feel free to visit http://removaltattoo.net

Great article Charlie,

Chet

Reply
Carl L. Alexander - June 26, 2011

Again thank you for this wonderfully useful information.

Reply
Carl L. Alexander - June 26, 2011

Thanks for this Charlie!! Very helpful information. Here is my ad below. Talk to you soon.

Is your home business costing you way more money than you thought it would? Are you prospecting yourself broke? Not getting your opportunity in front of enough people?

To tell you the truth, building a home business the using the old methods can be costly and time consuming to say the least.

But what I could tell you that there is a way for you to actually build your home business faster, get your opportunity in front of more people, and all without spending a ton of money.

Would you be at all interested in something like that?

Well here is some good news. My friend Mike Dillard just released a new free video series that will show you how to build any home biz even if you are on a shoe string budget.

He will reveal how you can increase your exposure, and get more traffic to your sites for $500 or less.

So if you are completely tired of prospecting yourself broke and actually want to get some results in your biz, then I urge you to go to the link below and get your hands on these free videos.

http://alex1038.buildingonabudget.com

They are absolutely free, but you better hurry before Mike comes to his senses and starts charging people for these videos.

Reply
Rusty in Boston - June 25, 2011

Charlie,
Thanks for all your Professional tips. They are the *Best of the Best*!

Reply
Jeff Faldalen - June 21, 2011

Hey Charlie,
Thank you for the tips. Sounds like you do some speaking too
“Pattern interrupts” is a technique used to get the audience’s attention

Thank you for your contribution,
Jeff Faldalen

Reply
Bryan H. - June 14, 2011

Another excellent article Charlie! Very Informative and right to the point.

Reply
Pav Loizou - June 7, 2011

Great article Charlie and very useful information, I like your no nonesense approach, and look forward to more of your pearls of wisdom.

Over the years I have suffered from the effects of grinding my teeth, which is very painful as the pain seems to be every where down the side of my face. My dentist assured me that I had healthy teeth, which needed no dental work, and maybe I was unconciously grinding my teeth and/or clenching my jaw in my sleep, so I decided to take action and research this topic on the internet. I then found a solution to the problem and thought why not tell others who are suffering from the same problem. So out of necessity I found a niche to promote which I believed in. My ad goes as follows:

TEETH GRINDING – BRUXISM
The Medical term for this is BRUXISM and most people will do this without harm, however when this occurs on a regular basis the teeth can become damaged which will result in other oral complications.

Teeth grinding can be caused by anxiety and stress, during the day you can do something to control it, as you are conscious of the fact, such as:

There are ways to try and stop teeth grinding, by cut back on the following:

caffeine – in colas and coffee
alcohol
chewing gum or chewing on pencils, basically anything that is not food which you chew and then swallow

So try and relax your jaw muscles when you notice that you tensing them, however this is obviously difficult to do when you are asleep, which is when the maximum damaged can be done.

However, the big problem is during the night when you are asleep, and therefore unconscious and unaware of the fact that you are grinding teeth. The first you will know of this will be when your partners tells, then you will realize why you are having all the symptons such as a dull, constant headache, one where you are unsure exactly where the pain is emanating from, and/or a tender or painful jaw, sensitive and painful teeth.

Chronic teeth grinding can result in damage to your teeth, such as wearing them down and tooth loss, this will eventually lead to the need for bridges, crowns, root canal, implants and in extreme circumstances the need for either partial or complete dentures. Unfortunately, it does not end there, severe teeth grinding can affect the jaw and jaw joints, impair your hearing, cause or worsen jaw joint disease and in extreme circumstance even change your appearance.

Click on the link below for some free advice on the matter:

http://bit.ly/mSErGN

Reply
Bill Poteet - June 1, 2011

I cannot believe the valuable information you have available and your generosity! I have had some things to take care of and I have finished those tasks and now I’m going through about a month of your e-mails and you will be hearing from me in the near future because you are the “Real Deal” and I know that if I do the work (i.e. follow your sage advice and purchase your information and other products) that I can achieve my goals and objectives a lot faster than struggling myself alone and “In the Wilderness”. Thank you for the gift of yourself and your sharing.
Yours Truly,
Bill Poteet

Reply
Brighton Enterprises - June 1, 2011

Good information Charlie. I can’t seem to get a handle on the whole concept of how to ling everything together. My Website is a WebStore where we sell quality goods for afordable prises. We have something for everyone. How do I get more trafic to my site?

Thanks,
VV

Reply
Stephie Fowler - May 27, 2011

Hi Charlie,
Thank you so much for this article on writing classified ads as well as your guidance on our first telephone call. I cannot express how grateful I am that you took time out of your busy schedule to help me. Your guidance led me to completely re-think my product selection process and the necessary relationship that exists between the product’s earnings potential and the appropriate advertising vehicle. I’ll be calling you soon! Here is my ad:

Earn $200/day Giving Things Away!
Get paid when friends and family shop online at their favorite stores, including Walmart, Target, Saks Fifth Avenue, Nordstroms and JC Penney.
Click the link below to start earning today!
http://budurl.com/cashback99

Reply
Suellen - May 22, 2011

Charile, I found this blog by accident and I am glad I did. Since I too am in the business for helping people learn all about internet marketing, I am constantly looking for other experts in the field and researching their techniques. We can all learn more for each other… thanks.
Suellen Reitz

My ad for newbies:

***NOW IS THE BEST TIME FOR BEING A NEWBIE***
If you are sick and tired of never having the experience needed to get ahead…you can now change that once and for all. Finally, a training program is available that is designed just for you and it covers everything you need to build your own successful internet marketing business. No more empty promises or prices that you can’t pay. Affordable and informative! That promise we can keep. And to get you started, learn how facebook is now one of the most effective ways to market your product. To be effective, you have to know how to sell on a social site, or you’ll get blown out of the water. We show you how with this free 3 video series covering all aspects of facebook, including how to set up a fan page, go to http://www.clickforclarity.com.

Reply
Richard Colson - May 20, 2011

Hi Charlie,
Great information on article writing. You sure know your stuff and I would like you to be a mentor to me. As soon as I get the money I am going to join your Directory of Ezine website and really learn how to makret! Here is my ad:

You Gotta Watch This!
Are you sick of working and making little to nothing?
I’m going to show you how to do it much easier.
This link will change your life forever:
http://budurl.com/jgrd
Your Friend In Success,
Richard Colson

Reply
Nick Walker - May 18, 2011

great article! I am new here but will certainly become a regular here! Cheers!

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Reply
Monique Hawkins - May 16, 2011

Hello Charlie, I am familiar with what you talked about. I think to write a good ad, it will take practice for we amateurs out there to find the one that will work for us! For me, I know I need to get better at all of the areas you discussed beginning with the headline since that can really make or break the ad right away. I do appreciate your taking the time to share your expertise with us.

Well, all of that said, here is my shot at an ad:

Would it be ok to lose 2 pounds a week and still eat ice cream? Learn how to lose weight and still eat cookies and ice cream by clicking here http://www.moniquehawkins.appetizerdiet.com/

Reply
Lawrence Mills - May 16, 2011

Hi Charlie,
Using some of the older sales methods sounds great and they would make more sense for the older members, rather than getting hit with all of the newer systems that at times are totally confusing, lol.

If you are needing more visitors to your site/s even more to your DOE webpage when you start-up I have the perfect site to get you up and running full steam ahead (showing my age here, I’m probably older than our friend Charlie).
Part of the offer is that there are 50,000 FREE guaranteed visitors for you!

Reply
Mary Gathua - May 16, 2011

Great advice on writng articles, Charlie. I found it to be rich in content and overall helpful.

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Reply
Joanne Eckton - May 14, 2011

Here’s my ad:

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Food prices soaring, housing market crumbling, investment accounts dwindling… What are we to do?

Find out what’s really happening with your Money and what you can do about it at http://www.caym.tv/20458.

Reply
Edmund @ Rapid Profit Formula - May 14, 2011

Hey Charlie,

You have presented a very detailed plan on how to write a classified ad. I am sure a lot of people have learnt a lot from you. 🙂

Here’s mine:

Are you struggling to make money online?
Learn how to build profitable niche affiliate sites
from scratch with Rapid Profit Formula.
A niche affiliate marketing course created by super
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Visit http://mattcarterrapidprofitformula.com/ for more details.

Thanks.
Edmund

Reply
Vic Boxwell - May 13, 2011

Hello Charlie,

I always enjoy reading your stuff, and have been for quite awhile. This is a very Generous offer that you’re doing. Thank You!

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Reply
Willy Christopher - May 12, 2011

Thanks for bringing the “old school” into the New Mediums for us, Charlie. Reminded me how we used classified networks in our two-step marketing in the old days (well, early 90’s).

I was meaning to ask you when we were on the phone the other day if you had your own AIDA model. Your AICDC explanation answered that.

Thanks again for breaking things down into simple elements for us.

Hope you’re enjoying your reunion this week.

Willy.

Reply
Rebecca Partridge - May 12, 2011

Charlie good info that is where i didn’t know where to start.
What do you think about my ad

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Reply
Jesus Moreno - May 12, 2011

Charlie:
There are times one thinks to know all about a given subject. Nothing more wrong point of view. I consider your actual lesson is simple, clear and enlightener. Thanks for that.
Jesus M.

Reply
Crystal - May 11, 2011

Great article Charlie. I’ve learned these principles before, but it’s always nice to revisit to be sure you remain on track.

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Reply
RHONDA - May 10, 2011

Thank you Charlie for another insightful posting…I really appreciate the value that you share with your readers..I always learn something from reading your post…And I really thank you for sharing the knowledge that you’ve gained over the years..

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jean - May 9, 2011

Thanks for the great info. Charlie. Here is my ad.
Jean

340,000 in debt and on the verge of losing everything,
Now I earn more than most executives.
Learn how you can earn more too! Click here
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Reply
Tim Pond - May 9, 2011

There are too many ads that try to sell too hard and don’t have a clear call for action.
Great advice, thank you, Tim

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Reply
Judy Thompson - May 8, 2011

Thank you, Charlie. Your very helpful article, plus reading other people’s comments and ads, has given me the courage to finally start sharing with others, a passion of mine…. the desire to help people be healthier. My ad follows:

Don’t Be Sick!
Learn basic nutrition and stay well.
Get your FREE e-mail education series. Sign up at
http://www.LearnNutritionBasics.com

Reply
Achmad Karno Widjaya - May 8, 2011

Hello Charlie,
You are the real mentor! Great tips although simple but clear and to the point.
Here, i am going to practice it.

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Reply
Peter Giles - May 8, 2011

Good afternoon Charlie
As a traditional 50 year old englishman from Cambridge, i would just like to say, that it is your honest, say it as it is, spade is a spade approach that convinced me to become a member of the DOE. Looking around me today, it’s often hard to see sometimes, from where it was i came from. Your Traditional values, ideals and cut the hype type way of being, goes a very long way in reminding me of who i am, and what it is i have to do today. Thank you very much indeed for that. As alway’s, a fine and informative article. I will be sure to practice the above. ** STOP SMOKING TODAY GUARANTEED **

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Reply
Aileen - May 8, 2011

Hi Charlie,

Brilliant article…loads of great advice and tips. I have to say that since hearing about you through purchasing the Directory of Ezines, I am amazed at the value you give through this product but also through other information that you freely provide. It is refreshing to find someone who continues to give great value after the sale.

Keep up the great work!!

Aileen

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Howard Kaufman - May 7, 2011

Hi Charlie:
As always great material. I look forward to your material for very helpful information. I try to offer the same standard of good solid information.

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Reply
Howard Mahere - May 7, 2011

You want to learn leadership and marketing skills inorder to sell anything to anyone anywhere in the World. Our system will deliver just that, you re invited to check here…Persist! Train With Howard

Reply
Howard Mahere - May 7, 2011

Hi Charlie

Wow…Your way of presentation is second to non. Its always a great time of learning something new when reading your articles, you write in a fatherly way. I now look forward to reading your articles. Once I put the necessary funds I want to become one of your members. Its about time my lot in life changed!

Howard

Reply
Dave Burleson - May 7, 2011

Another fantastic article Charlie. Just goes to show that even the “lowly” little classified needs some structure to make it effective. With that said, let’s give it a go.

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Veda Horner - May 7, 2011

Great Article Charlie, writing a good ad can be difficult especially for pay per click.
Testing is most important as you learn what works and what doesn’t.
Thanks

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Reply
Collins Hyacinth Ukwuani - May 7, 2011

Topic: Tips for prospective Homebusiness Entrepreneurs!
As a prospective homebusiness Entrepreneur,you should consider the following points before joining a company.
1) The company`s product:It is very vital for the success of your business to have some knowledge of the product which you intent to sell.The golden rule in marketing is the demand for the product in the market.It must be a Product that the people need and want.
2)Compensation plan:The compensation plan must have residual income prospect and possibly an upfront commissions payment. This obtains in some direct sales company where commissions are paid upfront before sales are fully completed.
3)The Marketing system:The system must be simple to understand.It must be duplicatable,which simply means that you can recruit people fast and they in turn will be able to repeate the process.
However,there are so many other points to consider before joining a company, but those are the basics.
Hello Charlie,It is always great to hear from you.We are pleased to share your website for our Ads. Cheers!

Reply
Kris Grauel - May 7, 2011

Charlie, Thanks again for the info. Here is my add.

Learn Piano Fast And Easy

Be the life of the Party! At Learn Piano Fast Online, we teach all the methods necessary to become an entertaining pianist. You will learn how to play solo piano, in any style, or how to back up a vocalist, again in any style. Be sure to visit http://www.learnpianofastonline.com/ to claim your free ebook. Stop by periodically for free tips from seasoned pros!
Kris Grauel
Piano Kris

Reply
Kris Grauel - May 7, 2011

Charlie,
Good information. Straight to the point. Even a tactiturn guy like me can write good ads using your outline. I look forward to future posts.
Kris Grauel Piano Kris

Reply
Lynne and William Fleck - May 7, 2011

Hi, Charlie—Always a pleasure to read your offerings! Thanks so much. It sure helped us fine-tune this ad. Here ’tis—–

How To Turn Your Tax Refund Into A New Beginning
Don’t know what to do with that tax refund ?! How about starting your own home-based business that will not only give you a lifetime of discount vacations at 4 and 5 star luxury resorts world-wide, but will also provide you with the opportunty to earn a residual income that will be like getting a tax refund year-round? Fulfill your dreams…click on: http://www.discountvacationswhenever.com

Reply
Dwight Anthony - May 7, 2011

Great stuff Charlie, always love reading your informative articles on ad copy and so on. Thanks again.

Dwight Anthony
Financially Elite Blog dot Com

Reply
Jonathan - May 7, 2011

Great article, Charlie. I thought I knew about ad writing but I learned something today!

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Reply
rhonda - May 7, 2011

Charlie, you always over deliver on the information that you provide..This article is a perfect example of giving back to the community the knowledge that you have gained over the years. Thank you so much

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Reply
Amanda - May 7, 2011

Oops… I got caught up in writing my comment that I forgot to send you my ad…
Here it is…

———————————————————————————————
NOW is the BEST time to get into REAL ESTATE!
Awesome time to find AWESOME DEALS!
Check out our properties we have waiting for you to buy!
Even if you’re new to investing !
NOW IS THE BEST TIME !
http://tinyurl.com/3lyxxej

Reply
Amanda - May 7, 2011

Hey Charlie! How did you know that I STINK at writing ads? I have been with an internet system for 3 weeks now for real estate investors and I have gotten pretty much ZERO response to my ads. I have been putting what other people put into their ads, just changing the words a LITTLE, and they get response and I get ZILCH! I’m going to do JUST what you say, and see what happens…. So thanks for your help… I have your copy of EZINE TRAFFIC and will read it to see what else I’m missing! Also it seems when I post an ad, it SAYS it’s posted, but when I look into my system and see how many clicks and impressions, and conversions I’m getting, I have ONE OR ZERO!!! I don’t get it! I’m also trying to teach my team members to help me put ads out and they are only doing what I’m teaching them to do, so if my ads stink theirs do too! So hopefully I’ll learn the tricks to this trade and start pulling in traffic, like your free product says I should be doing!

Reply
Grace Dampman - May 7, 2011

I messed up on the hyperlink to my website. I’ll try it again:
RETIRE IN 24 MONTHS
Internet marketers needed to grow a business. Looking for self-motivated individuals interested in becoming leaders in my team. Experience not required.
Go to my website, watch the videos, and put yourself on my waiting list http://gdampman.124online.com
Thank you and God Bless

Reply
Grace Dampman - May 7, 2011

Charlie,
Thank you for the insight!!!!
Here is my ad, tell me what you think.
Thank you,Grace
RETIRE IN 24 MONTHS
Internet marketers needed to grow a business. Looking for self-motivated individuals interested in becoming leaders in my team. Experience not required.
Go to my website, watch the videos, and put yourself on my waiting list gdampman.124online.com
Thank you and God Bless

Reply
Wileybay - May 7, 2011

Canadian Fishing Adventures for Newbies
Simple Website Explains All Details
Easy “How To” Info. Start Now!

Great Ad information. Simple, Cogent, and I can apply it immediately.
Thanks!
P.S. I couldn’t figure out to make the “Start Now” a link!

Reply
Chris Downs - May 7, 2011

Thank you! This is a great source for improving my skills! I learned alot from this one! Now to place it into action!

Your help is very actionable.

Reply
Mark M - May 7, 2011

Great info about writing Adds Charlie.
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Reply
Mark M - May 7, 2011

G’day Charlie. All your information is spot on.
Well done, keep up the good work.
Mark M

Reply
Joyce Racine - May 7, 2011

Thank you, Charles! I love your articles! You are always so articulate and concise with your valuable advice and teaching.

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Jeff Moreau - May 6, 2011

Hi Charlie, Great information from you as usual.
This post gives us a better idea of how to.

Reply
John Walters - May 6, 2011

Charlie, of all the emails that I get telling me how to market on the internet yours are one of the very few I keep. And with your tips on classified advertising it is o see why. Straight to the point, attention grabbing, great content and a call for action.
Hang on – isn’t that what a great classified ad has to do too?
Nearly all advice on offer on the web whether paid or ‘free’ is concerned with selling info products. Well I sell a physical product. Tell me what you think of my first attempt at a classified ad (and where I can run it too, if you know!).

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Reply
Su K - May 6, 2011

Great Advice. I am new to your information and am finding it a GREAT help not only with my business skills but with my personal growth and development. Please keep the hints coming, I Love them!

Su K

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John Gordon - May 6, 2011

Charlie, you are the master when it comes to telling it like it is! I will be joining DOE very soon and am looking forward to learning from your experience again and again! Thanks

Low Fat Foods DON’T WORK!
You won’t lose weight using a Low Calorie Dieting Plan either. In fact, eating low calories is the worst thing that you can do to your body, since that will only slow down your body’s fat burning engine and ruin all chances of losing weight (low calorie diets may allow a few pounds of weight loss for the first few days, but then after that all weight loss comes to a halt, known as a dieting plateau). You can never lose fat by starving yourself.

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Reply
Denise Hayes - May 6, 2011

As usual, another GREAT article from Mr. Charlie Page! I always enjoy your advice and simple, straightforward tips on effective marketing.

Here is an ad for your project:

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And another test ad:

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Learn how thousands of people are quietly earning a substantial income from a one-time investment of $5.00. Our wealth building club has helped the average person gain financial independence for almost 20 years.
Sign up today for your free, no obligation report to learn more about this exciting opportunity:
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Thanks again & keep the advice and tips coming!
Denise Hayes

Reply
Frank Bruno - May 6, 2011

Thanks For The Great Info Charlie.

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Reply
Frank White - May 6, 2011

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Kris P. - May 6, 2011

Thank you so much for all the great information you send our way. Wish I had an ad to show, but I’m not quite there yet. Won’t be too much longer, I hope 😀

Bless you – and many regards,

Kris

Reply
J J FABONMI - May 6, 2011

Charlei
Thanks very much for a brillant job.it is very educative

Reply
Beatrice - May 6, 2011

I have been following tips from charlie for a very long time, and I have learnt so much being a member of the DOE… heres an ad I put together

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No Experience Necessary
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Reply
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I always get so much out of your articles. It amazes me
how they just seem to flow so easily from you making them
so easy to apply.
Thanks for letting us post. Your comments welcome

Reply
Gil - May 6, 2011

Charlie Page is the consummate internet marketeer. He has been at it for a long time,.. I am sure he has paid his dues so you wont have to. His information is valuable and extremely helpful. He’s one of the good guys.

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Reply
Marla Overton - May 6, 2011

Thank you for the opportunity to use your space Charlie.
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Reply
Roger Chappell - May 6, 2011

Your article was clear and easily to understand. Also the subject of Classified Ads was good for you don’t get
advice often for that. Thankyou for the information. This formula is just that and it willbe good to follow.

Reply
Larry Winebrenner - May 6, 2011

Amen to all that praise you received Charlie!!!

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Dave LaRosse - May 6, 2011

Hi Charlie…Thanks for teaching the finer points of classified ad writing. I have a lot to learn and it’s great having you in my corner. I guess there’s a blueprint for success in advertising that simply DOES NOT leave things to chance. Because you are successful I fully intend to follow your advice…all the way to the bank! Thanks again, Dave LaRosse

Here’s my ad…

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Reply
Ron - May 6, 2011

Hey Charlie,

Feels good, text-styling mode in comprehension.

Look at informatology now.
Technical stuff, e-commerce, newly developed apps.
and a fast growing complex. system.
No easy for newbies and dummies like myself.
Leggin behind.
Still, never enjoyed more.
As for the banga dang nothing changed.
As in the old days
Hard work and study always pays off.
The e-market came to stay,
so what’s really the buzz…
I guess it wasn’t any different, ever.

Feels good, yes…
Now, excuse me, need to practice and study.

See you around,

Yours,

Ron

Reply
Herbert Thompson Jr. - May 6, 2011

I am certainly happy to be a member of the DOE! Thanks Charlie, as I have been writing off and on for years now and always wanted to work in the field! Your tips are very helpful!!

POST an ad FREE to THOUSANDS!
They say do NOT pay for advertising,that is why I created my FREE Classified Ads.
I LOVE providing folks a PLACE to POST to THOUSANDS for absolutely NO COST!
ENJOY the TRAFFIC!

Reply
Robert Hutton - May 6, 2011

This is great stuff. So many people just write whatever they think will sell and put no actual thought into the process. Charlie has simplified it to the most basic terms. There is a good reason why Copywriters make a lot of money. They know how to stimulate the the brain so the buyer buys. Kudos

Reply
Arlene George - May 6, 2011

Thanks Charlie – I love reading your articles. I learn something new every time!!

How’s this…

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Reply
Ronald Mills - May 6, 2011

Charlie,

Thanks for the great infomatioin. Do you have any great go-bys that we can see more of your great work? Cann’t wait to see more articles from you.

Ron

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Mavis Nong @ Online Business Tools - May 6, 2011

Hey Charlie,

Thanks for sharing these great tips. I have just started using classified ads and I find this very helpful.

Here’s mine:

Stuck in a Financial Prison?
Take control of you life and
live the lifestyle of your dreams.
Make up to $300 a day…
See how: http://createonlinesuccessnow.com/

I look forward to your feedback, Charlie 🙂

All the best,
Mavis

Reply
Janice Halton - May 6, 2011

A Long Time Blessing Just Arrived

Do you believe in angels? If not, the time is now to start believing. I have prayed for many months, in fact years that God will send me divine connection. I needed someone who would invest in me, because I do not have the money nor resources needed to post my ad’s. I love writing and sharing great inspiration with peoples. All over the world peoples are hurting and battling many different problems. They feel like no one cares. I say, “This is not so.”
Reference: Acts-3-6 reads, then Peter said, “Silver and gold I do not have, but what I do have I give you: In the name of Jesus Christ of Nazareth, rise up and walk.” I cannot go to every home nor give money to meet every need, but what I can do is give as much of God’s love and light through my ad’s to give some comfort and peace to all who receive it.

Mr. Charlie page is my angel God sent to bless me. I was checking my e-mail and clicked on one from him. He offer me free space on his blog. I just paused and smiled. I whisper, “Thank you Jesus.” Never stop believing, your blessings are on the way.

“Expect your angel to show up”

Reply
Vera Sharapova - May 6, 2011

Thank you, Charlie for your good advice.
Your three clear steps for ads writing call for immediate action.
Here is my ad.
Thanks again
Vera

*** Build YOUR Business FAST! ***
Discover how to generate more leads for your business.
Save Time and Money…
Get FREE video training NOW!
http://mysfmformula.com/

Reply
Roy Brevner - May 6, 2011

HOW TO MAKE MORE MONEY AND SPEND MORE TIME AT HOME

Here are some amazing benefits that this program will give you…
• You will get step-by-step video tutorials

• You will not have any working obligations

• You will be GUARANTEED an immediate position on our team

• You will be able to work as little or as many hours as you want

• You will have full access our to hands-on training

• You will be able to contact our support desk 24/7

• You will have a full-blown “Learn at your own pace” curriculum

• You will have full access to our private members community area

• You will discover how to build your business from the ground up

• You will learn how to make a full-time income within your first 2 weeks

• You will be given your own personal account to log into each day

• You can finally throw your alarm clock away and sleep in everyday

• You will never have to worry about money or bills ever again
Everything inside Maverick Money Makers is so easy and we’ve broken it down into easy-to-follow bite sized chunks that anyone can use to make money on the internet. It’s so easy you’re going to laugh your socks off when you see how to do this.

Start learning and earning right away, click on:

http://renverb.maverick66.hop.clickbank.net

Reply
weaver - May 6, 2011

Hi Charlie…. Many thanks for this very valuable info with much appreciation…

here’s my ad – hope it works! Blessings, weaver :o)

……………………………………………………..

Want to know what the wealthiest and most
prosperous people in any field have in common?

If you have an email address and are motivated I’ll show you how
to generate more qualified business leads than you can ever handle.

Download a free ebook that tells you how right now…
Click here => http://alturl.com/4oe9a

Reply
Nancy Boyd - May 6, 2011

Thank you for this solid information Charlie. Here’s my ad try, using your formula.

Clear negative energy fast and easy.
Want something portable, affordable, safe and effective?
Go try this: http://www.blueeagleinvocation.com

Thanks!

Nancy

Reply
Ronald Mills - May 6, 2011

Charlie,

Great information. I am new at using the web and learning. Keep up the good information.

Ron
Learn how to personally sponsor 10-20 reps each and every month, handle phone objections, and have your prospect literally close themselves on starting your opportunity.
This free one hour video interview reveals how. http://lvantage.blackbeltrecruiting.com

Reply
Ron Mills - May 6, 2011

Charlie,

Great informatioin. I have been trying to use ads and I am not getting results, I have people look at the ad and that is it. I will work harder on your suggestions. Do you have any go by ads in the nutritionfield? Any pointers on my add below?
Sincere thanks
Ron

What if you could talke a little yellow pill once a day and it would help you to cellular age at the pace of a 20 year old again? Protandim is the only supplement clinically proven to reduce oxidative stress by an average 40%, slowing down the cell aging process to the level of a 20 year-old.* While conventional or direct antioxidants can neutralize only one free radical molecule, Protandim triggers the creation of enzymes that can each eliminate over a million free radical molecules per second without being used up. To see all the studies of 20 + universities that include: heart studies, cancer, muscular dystrophy and many other. See how you can live longer today by visiting my site now!” http://www.lifevantage.com/jmills

Reply
Local Internet Marketing Services - May 6, 2011

Hey, thank s for the great informative post, I really got a lot out of it. I do know someone that was able to get over seven million visitors to their site in one year only using classified ads, you’re right, very effective.

Thanks again 🙂

Reply
William Soden - May 6, 2011

Never wrote an ad before, but thank you Charlie for the inspiring words.
Sincerely, Bill

TO BE SUCCESSFUL, YOU NEED A JOB. YOU NEED A BOSS. YOU NEED TO WORK AN EIGHT-HOUR DAY. RIGHT?
Not necessarily.

If you dont’t find those requirements appealing, you can join a billion dollar industry known as direct selling. http://www.fhtmus.com/billsoden

Reply
Renee Carson - May 6, 2011

Thank you for showing how straightforward the process of writing classified ads is. It is easy to get overwhelmed by information on the web, but this helped clarify what I need to do.

Do YOU want Discounted Designer Handbags?
Save money today and visit http://www.elitedesignerproducts.com

Reply
Matt - May 6, 2011

Great article- Easy to understand and straight to the point. Exactly what every ad should be.

Zero Cost Opportunity!!
Automated Downline System
Is Flooding My Account With $20 Payments!
Wanna See?
http://financialfreedom.ws

Reply
Roy Brevner - May 6, 2011

Hi Charley,
I read your emails first as there is always
great content.

You are an excellent teacher and I am
grateful for your handy tips and
suggestions.

You will note that I have joined Maverick.
This was done solely on your suggestion.

You give me all of this great stuff even
though I am not a member of your
ogganization, I can hahdly wait until
I can afford to join.

Notice that my email address has been
changed the other one has been hacked
and there have been unauthorized
messages sent to my entire contact
list

Reply
Matt - May 6, 2011

Great article- Easy to understand and straight to the point. Exactly what every ad should be.

Zero Cost Opportunity!!
Automated Downline System
Is Flooding My Account With $20 Payments!
Wanna See?
http://financialfreedom.ws

it’s NOT ok to contact this poster with services or other commercial interests

Reply
Chris - May 6, 2011

Hey Charlie;
Thanks for that short tutorial. I have been following you for some time now and have enjoyed your articles and the excellent information you provide.

Do Your Really Know How to Make Money Online?
IF you want to make money on the internet but just don’t know how or where to start…..Then this is it. http://www.topaffiliatepro.com

Reply
Tom Likes - May 6, 2011

I love your articles, Charlie. You always get right to the point and explain things in an easy to understand practical way – never rambling off the subject. Thanks.

Want To Lose Weight, Feel Energetic, and Look Younger?
It doesn’t have to be a struggle. No more counting calories!
Finally, a simple solution that WILL work for you.
Learn How to Eat and Lose Weight Beginning Today!
http://budurl.com/849j

Reply
Dk - May 6, 2011

Thankyou for including us in sharing our ads.
*************
Get Your “Pet Care Kit”. Parvo, Distemper, Kennel Cough, Colds, Flu, skin, nerves… and more are addressed at PetLuv-n-Care.com. (Note: not to replace vet care). A must have for all LOVING pet owners.

Reply
Stephen - May 6, 2011

charlie is one of the gurus of internet marketing and i will recommend every one wanting to succeed in internet marketing to make charlie his mentor,i enjoy Reading your articles they are full of business nuggets.Thanks

Reply
Dusan - May 6, 2011

Sorry – a give wrong link.

Hi Charlie,
It is rare to get good advice, how to write quality ad. But, get it free, is real blessing. Quality ad is important for any business and for financial success.
Thank you very much for so important information.

Strip That Fat – Life changing weight loss

Most diet simply do not work. What does work?
Our revolutionary”Two Phase” weight loss will help you.
Get your life back, get you health back.
Visit us today: http://www.mysuccess08.com/StripThatFat.html

Reply
Alma Newton - May 6, 2011

I always enjoy your most helpful articles. This one is especially clear and to the point. I hope I’ve understood and here is my attempt:

A Curious System that Seems to Work for Many People
The Internet reaches 1.6 billion people and so can your message if you know how to market it online properly. Discover the not-so-secret secrets by visiting my site http://bit.ly/eMRZyC and get a Free Video.

Reply
Louis Bresler - May 6, 2011

Hi Charlie,
Thanks for the advise on ads. Now it make sense to me why to follow the steps.

What if there was a PERFECT solution?

A way you could pull in an AUTOMATED *six figure*
income, month after month….

What if there was someone who did EVERYTHING for you…

==>http://bit.ly/hmLWCF

Every few years a system comes along that rewrites the “rule book”…

Some people NEVER get a chance like this.

NOW YOU have that chance…

But you must act FAST.

Everything is ready, and waiting for you here:

==> http://bit.ly/hmLWCF

To Your Success

Louis Bresler

PS Click here to download the automated system now

==> http://bit.ly/hmLWCF

Reply
Jeff Thrasher - May 6, 2011

Become a Google Sniper Now
Learn to Dominate Page One
http://bit.ly/fU4bx9

Hey Charlie as always great stuff, I will look forward to the results!

Reply
Tim - May 6, 2011

Charlie,

Thanks so much for the pointers. Appreciate the breakdown of the ad, line-by-line. I’m starting to get back to classifieds and thought I’d have a go following your formula; this is (obviously) geared toward Network Marketers….

Generate Boat-Loads Of MLM Leads Online!
Stop wishing you had more traffic for your web site.
Start getting quality MLM leads today!

http://www.networkmarketingbusinesspro.com/intro

How’s that? 🙂

Thanks,
-Tim

Reply
Joseph J Petillo - May 6, 2011

I always look forward to receiving your emails!
Learn something new and useful in each and every one.
The best part is you never send one of those useless “$37.00 must have software” offers. What’s with the $37.00 dollar thing?

Super Quick & Easy
I just found a way to make some extra cash
every month, it’s really easy and doesn’t
require any big investments.
You’ll love it.
http://trckrs.com/43440/

Reply
Cynthia Thompson - May 6, 2011

Thanks Charlie for the valuable tool…

Start drinking coffee to stay healthy NOW!
Great tasting coffee with amazing benefits
Learn the benefits from Cynthia Now!!!
http://ganobrand.com/cyns

Reply
Cynthia Thompson - May 6, 2011

Thank you for this great tool in writing a powerful ad. Once we truly understand how to use a “building block” approach to action…Start to stay healthy while drinking coffee now! A great tasting coffee with the benefits that are amazing…Learn the benefits while drinking great tasting coffee contact Cynthia NOW!!!

http://ganobrand.com/cyns

Reply
    Larry Winebrenner - May 6, 2011

    Hey Cynthia [BTW that’s my pastor’s name],

    Spread the word about your coffee through
    texting. For inclusive details, check my site.

    Reply
Larry Nicholson - May 6, 2011

Great stuff, Charlie . . . very helpful. Here’s my attempt:

“Pearl Harbor Attacked on December 7, 1941 — and I was there!

“I lived inside Pearl Harbor on the day the bombs fell, and through the events that followed. I tell about watching our ships burn in the harbor, and digging bullets out of our kitchen wall, and what it was like to carry a gas mask everywhere. Read and watch my eyewitness story and those of other eyewitnesses, both civilian and military.

Visit my website right now, at http://www.pearlharborchild.com

Reply
    Larry Winebrenner - May 6, 2011

    Anybody named Larry can’t be all bad! LOL

    Spread your story through texting. If you
    don’t know how, visit my web site.

    BTW I wasn’t at Pearl Harbor that December
    day. I was on Parris Island!

    For old time’s sake,

    Larry Winebrenner

    Reply
Jason Atkinson - May 6, 2011

Thanks for the article. I’ve been writing ads for months now with very little success. Perhaps my ads haven’t focused directly on the points you mention. Thanks for the tips.

Reply
Mike Schaefer - May 6, 2011

Thanks Charlie,

Thanks for the classified ad writing tips. Following the your simple rules can be the determining factor between a money making ad, and an ad that is a waste of money.

Mike Schaefer

STOP BUYING GROCERIES! My Groceries and Gas are FREE! Are Yours?

Eliminate Your Grocery Bill & Get Free Gas!
Make a One Time Purchase of $210 (for Groceries!)
Never spend another dime!

http://www.SuccessInternetGrocery.com

The ONLINE Grocery Business is

already a 1 Billion industry and is

predicted to be an $85+ BILLION

industry within 5-10 years…

now that’s growth I WANT TO

BE PART OF… how about you?

Could you imagine buying $200 worth of

groceries for you and your family one

time to TOTALLY ELIMINATE your grocery

bill from then on after that?

Click Here Now To Find Out More:

http://www.SuccessInternetGrocery.com

Bonus: You get a Shocking E-Book “The 7 Greatest Lies in
Network Marketing” reveals why the Majority of MLMers Fail in their Business!
just for filling in your name and email in the box on the left side after clicking over to the above site.

To Your Success,

Mike Schaefer

713-870-5694
MikeSchaefer6@gmail.com

Reply
    Larry Winebrenner - May 6, 2011

    Mike!

    You have a hot item here.
    Promote it by escalating
    texting your message to
    friends of friends of
    friends . . .

    You can find out how,
    and all details at my
    site.

    Reply
Sandra - May 6, 2011

Hello Charlie:

What a great article, thank you so much for sharing your tips and giving us the formula you use to write your profit pulling ads. I appreciate you and I will take action and start writing some great ads now. Thanks for the opportunity.
Cheers,
Sandra

Who Loves Their Dog?
If You Love Your Dog
Get the Best Dog Training Tips and More!
http://www.dogtrainingobediencehq.com

Reply
    Larry Winebrenner - May 6, 2011

    Greetings Sandra,

    Multiply your clients exponentially.
    Add texting ads to your advertising
    strategy.

    Get more information from my site.
    Or call me at 305-624-1893 [but
    not May 9-15].

    Warmly,

    Larry

    P.S.

    I really liked your ad.

    Reply
Nicolette Goff - May 6, 2011

Rescue Your Business
Simple Online System Can Make Your Home Business Income Skyrocket
ZeroLimitsPro.com

Great article – I keep coming back to your site for inspiration.

Reply
Nicolette Goff - May 6, 2011

You make ad writing sound easy – great article. I always enjoy your articles and learn something new to help in our online business.

Here’s one I’ve used:
Rescue Your Business
Simple Online System Can Make Your Home Business Skyrocket in 2011
http://ZeroLimitsPro.com

Reply
ken from GTRfreebook - May 6, 2011

Charlie you always over deliver in value.

Reply
jerome greenidge - May 6, 2011

A NEW era … time to change!?

Do you think that it is wise to change the way you do business online?

Well there is a way to make money and not lose it,

simply click on the link below for info I know you will appreciate

http://whir.li/1hos

Reply
Katherine - May 6, 2011

Thank you for the great tips in this article.

Reply
Ronald Hudkins - May 6, 2011

Bonuses Worth $197 Are Moments Away.

Sign up for Your FREE CBmall Newsletter and Audio transcripts
“How to Create Minisites that make money within 24 hours.”
Receive a Home Business Startup Guide and A Free Ebook
“ClickBank for Newbies.” Visit me now at

http://www.cbmall.com/to/beststuff

Reply
Henry(Hank) Bohenstengel - May 6, 2011

Hi Charlie
Another very informative article as usual. Really good content that is so important in doing things the right way to get results.

WHAT IS CLICK INCOME? Get paid to click online ads. Unlimited potential. Start today.
http://www.henryb.ws

Reply
Bill Sullivan - May 6, 2011

Classic Page! Good straight forward information.

Yes, you were born for more than to live work and die
Be entertained while finally seeing the logical secrets
that have been hidden from all but a few, since the
world begin. It’s in audio and is free if you click now.

Reply
John - May 6, 2011

Hi Charlie being a newbie to all this I appreciate your reports thats why I keep you in my Inbox when I delete so many of the others. I am interested in finding out how to build a list and write adds to attract others to my site along with affiliation to other sites.
Regards John.

Reply
John McBride - May 6, 2011

Hello again Charlie,

Clear concise guidance that makes sense. Wish I could always think so clearly. Many will benefit and appreciate your guidance.

Sincere thanks

John McBride

Reply
Jim - May 6, 2011

Good information Charlie. Now if you can give us some good classified sites…..

Build Your Own Income Generating Website —Even if you’ve never done it before!
FREE EBOOK shows how
http://www.youcanimprovenow.com/

Reply
Marilynn Mcdonald - May 6, 2011

WANT TO START YOUR OWN ECONOMIC RECOVERY?
It is possible with our professional team and training by your side!
Begin today by visiting my site now.
http://marilynn.tellmethestory.com

Charlie wonderful article with information I felt comfortable in applying — direct and to the point. It has inspired me to do more advertising. Thank you Charlie!!

Reply
    Charlie Page - May 6, 2011

    Marilynn,

    Good ad. I would remove the “Want to” from the headline. Starting with the word “Start” makes the ad more active and the headline shorter.

    Just an idea.

    Charlie

    Reply
Buzz Hill - May 6, 2011

Charlie:

Thanks for reminding me to start using classified ads again. Do you know of any software that is available to auto post to classifed websites? I have a list of classified websites, but it takes a good amount of time to do posting.

Thanks,

Buzz Hill

Reply
Sandman - May 6, 2011

Thanks, Charlie!

Will you be talking about testing ads in the near future? Hope so!

Here’s an ad off the top of my head I’d really like to test when I know how to test it properly:

IF YOU THINK YOUR LIFE SUCKS, IT SUCKS. IF YOU DON’T, IT DOESN’T.
Life’s all about choices. You either choose to feel good about a situation … or you don’t.
If you do, you’re in control.
If you don’t, you’re not.
And that spells trouble.
How much happier would you be if you took control more often than you do now?
Discover how to instantly control how you feel about any situation – visit http://www.budurl.com/qauq

Reply
    Charlie Page - May 6, 2011

    Interesting ad. I would not use the term “sucks” in the ad at all. I know that many consider that term okay but many don’t. I find it offensive and it makes me disregard what follows.

    Just some feedback. I will be talking about testing soon.

    Charlie

    Reply
      Sandman - May 6, 2011

      Point taken, Charlie – thank you.

      Sometimes it’s a bit difficult gauging US vocabulary from over here in the UK, and I’d thought, judging from imported movies and TV shows, it was more acceptable than it obviously is.

      Looking forward to reading what you’re going to say about testing …

      Reply
      Larry Winebrenner - May 6, 2011

      Ad Testing soon? That’s great news, Charlie. Great news.

      Reply
Howard Frenia - May 6, 2011

Get Paid Daily! Simply returning phone calls. No Selling. Get Started Immediately at http://www.joinhowardfrenia.com

Questions call Howard Frenia at 727-459-7851

Great article Charlie, I am new to your site and joining has made my advertising so much easier. I have recommended your site to my team of marketers. This is a site that any home business enterprenaur should subscribe to if they are serious. Thanks

Reply
    Larry Winebrenner - May 6, 2011

    Howard–

    Have you introduced your marketers
    to texting ads?

    See my site for details.

    Reply
Etelka Koshemakin - May 6, 2011

Dear Charlie,

I liked your article. It makes ad writing much more simpler.
Let’s test now my ability to apply this data.

-> Have you heard about this?

This is the most powerful, HONEST business model that works.
Step-by-step instructions lead you to success. With this system
you will achieve your goals.
You can’t afford to loose time, check this out now
at http://prosperwithmeonline.info

Reply
    Larry Winebrenner - May 6, 2011

    Hi Etelka,

    I’m not sure what Charlie will say about format, approach, structure and the like. Please don’t take offense, but I’d suggest just two grammar corrections. First, in the final sentence you should use “lose” instead of “loose.” “Lose” means unable to find. “Loose” means to untie or let something go.

    Second, that sentence needs different punctuation. The comma could be replaced by a semicolon or a period. A period would mean an upper case initial letter for “check.”

    Not in the ad, but an issue you need to be aware of is your second sentence to Charlie where you say “more simpler.” This might be a typo, but, if so, you need to read your posts. In this case you either drop the “more” or change “simpler” to “simple” making the sentence end with “more simple.” Because we tend to “read over” our mistakes, you might want to follow one of the strategies I use. My best strategy is to have someone read what I’ve written. My other strategy is to read the material backwards, that is from the end to the beginning.

    I’m sure Charlie is more interested in your praise than your grammar, so don’t worry.

    Reply
Murthy - May 6, 2011

Dear Charlie,

You always inspired me with your tips. This is one more in the kitty. Keep it up.

Thank & Regards

Dr Tom Murthy

Reply
Improving Lifestyles - May 6, 2011

Hello Charlie,

Like the way you structured the approach: sell the ad, set up the call to action, sell the click.

Am not going to post my ad here, because we sell disability and mobility aids, home health and safety, and personal care products. Your audience are Internet Marketers.

I ran some ads and was surprised by the ones that got the most clicks. People clicked more on an indirect benefit, not the direct benefit.

For example, rather than “Save Time”, people clicked on “Get Organized”.

Thanks,
Andrew

Reply
    Larry Winebrenner - May 6, 2011

    Say Andrew–

    Maybe you should have placed
    your classified. I’m challenged
    in many ways–e.g. I’m typing
    this post with the eraser on a
    pencil grasped in my fist. You
    might have attracted me–or
    a bundle with handicapping
    conditions. Check out Charlie’s
    list of magazines to see how
    many cater to folks with said
    problems.

    My website? Hey! Check it out
    for a way to reach thousands
    of potential clients. Like me–
    I just returned from a visit to
    my prostheticist to read this
    splendid article from Charlie.

    Reply
Barbara - May 6, 2011

Great article, thank you!
Sometimes it is real art to make a great ad in limited space, as for example in Google AdWords. Here is my try (very good CTR):

Proactol Plus “Discount”
Up To -62% Discounts On Proactol:
Grab It Today At Best Prices !
http://buyproactoldietpills.com

Here is another one:

Proactol Is Not Cheap
But It Is 100% Natural and Safe
…Check Out Our Results !
http://buyproactoldietpills.com

All the best,
Barbara

Reply
    Larry Winebrenner - May 6, 2011

    Hey Barbara–

    If you put a sign on the
    back of your car saying
    Text PROACTOL at XXXXXXX

    Filling in XXXXXXX with the
    proper texting ad number, of
    course, you could place an ad
    saying See Me for 62% discount.

    See my site for how little it will
    cost you to build a humongous
    Proactol users/clients.

    Reply
RON WILLIAMS - May 6, 2011

Great info as usual Charlie! Thanks for your help!
Get Paid Daily For Placing An Ad Just Like This!
Tired of Recruiting and Selling?
Get Rewarded DAILY for Placing Ads
just like this one!
Get Paid Every 24 Hours
Call 206-333-1116
http://yourpersonalbailout.ws

Reply
Blanchard Warren - May 6, 2011

Hi Charlie,
A very complete and thorough post that I really enjoyed and learned from.

Do You Like To Play Games?
If so, you have a choice of 11 games at SkyBuddy that you play online by yourself or with others. Games such as Gin Rummy, Spades, etc. and they are all free. All game players get a chance to win $50,000 every week by posting the top score. Register for free games at http://debtstowealth.skybuddy.net

Reply
    Larry Winebrenner - May 6, 2011

    WOW Blanchard!

    If you’re not using texting ads
    to sell this product, move aside
    and let me at all that green
    stuff [and I don’t mean spinach]
    that you’re leaving on the table.

    Visit my site to find out how.
    Or call 305-624-1893 [but not
    May

    Reply
Mats Jacobson - May 6, 2011

Thanks Charlie. A very clear message how to do it.
I think I put the steps in my sticky notes to be handy
for nest classified ad. Here I try:

Have you ever tried to get pregnant and not succeeded?

Get pregnant by the natural and harmless way.
At last a final solution to create your family.
Get pregnant now http://trck.me/42334/

Regards
Mats Jacobson

Reply
    Larry Winebrenner - May 6, 2011

    Hi Mats–

    Do you always place your
    classified ads in nests? Or
    only when you’re trying to
    get someone pregnant? LOL

    I’m sure that was Charlie’s
    point about reading your
    ad and checking the spelling.

    Joking aside [unless you were
    joking], that is, if you have a
    legitimate practice that helps
    childless couples craving
    children, a really neat way to
    build business through Texting
    ads.

    Instead of the thousands like
    Coca-cola and Ford Motor Co.
    pay, you’ll be floored by how
    inexpensive this exploding
    means of advertising can be.

    Check out my site. Call me
    anytime [except May 9-15] and
    I’ll gladly answer questions.

    Reply
RON WILLIAMS - May 6, 2011

Great information as usual Charlie! Thanks A LOT!
Get Paid Daily For Placing An Ad Just Like This!
Tired of Recruiting and Selling?
Get Rewarded DAILY for Placing Ads
just like this one!
Get Paid Every 24 Hours
Call 206-333-1116
http://yourpersonalbailout.ws

Reply
Justin Richards - May 6, 2011

Ashamed to invite customers in?
Would you like a clean building that sells how GREAT you are?
contact Jaguar Contract Cleaning Services with pride.

http://www.jaguarcontractcleaningservices.co.uk

Dear Charlie,
How does this look?
I can say it easy as it is True
thanks again for the advice

Regards
Justin

Reply
Dev Hobbins - May 6, 2011

Great article, Charlie.

Good tips and solid principles!

Reply
Justin Richards - May 6, 2011

Thanks Charlie for the info.

This will greatly help me promote my cleaning business and get more customers.

Regards

Justin

Reply
    Larry Winebrenner - May 6, 2011

    Hi Justin,

    Texting ads sell lots of cleaning services.
    You might think Texting ads are for
    the big boys–the billboard boys, and
    the bus bench boys.

    That would be so if texting ads were
    prohibitively expensive. You’ll be
    surprised at how little the proper
    service requires from your advertising
    budget–probably less than just one
    classified in a metropolitan newspaper.
    But visit my site and see.

    And Justin, I’m always just as near as
    my phone at 305-624-1893. [Except from
    May 8 to May 15 when I’m off to my
    seminary graduation reunion!]

    Reply
Sergiu FUNIERU - May 6, 2011

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Bill Joyce - May 6, 2011

Introducing the Facebook optin app – Anyone can use this

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Derek Prinsloo - May 6, 2011

As usual, another great article Charlie. Yes, most people shy away from advertising simply because they think it is so difficult to write an ad. When you use the A.I.D.A. principle it’s actually very easy.

Regards

Derek

Reply
    Lynn Davis - May 6, 2011

    Can I please ask you what is the A.I.D.A principle?
    thanks
    Lynn

    Reply
      Charlie Page - May 10, 2011

      It stands for Attention, Interest, Desire and Action.

      I actually use a different principle. Mine is AICDC and stands for Attention, Involvement, Conviction, Desire and Close. It’s an old sales formula I learned 35 years ago that has worked me well over the years.

      Hope this helps.

      Charlie

      Reply

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