Heart is where the art is

Heart is where the art is by Charlie Page

I have often heard the advice “do what you love and the money will follow”. I’ll bet you have heard it too.

That’s true and not true at the same time.

For example, if what you really love is watching reruns of Friends, and that is all you do, it’s going to be hard for you to get ahead financially.

So, effective today, I’m making up a new phrase to replace the old phrase.

Ready?

I’m going from “do what you love and the money will follow” to …

“Blog about what you love and the money will follow”

You see, I’m 100% convinced, based on many years of experience, that anyone can make a living with the topic that moves them most.

I believe this because I’ve lived it, and seen it happen hundreds of times.

From watching television to helping cure low thyroid disorder, I’ve seen people follow their hearts and find their living.

When I say these things to people they often ask how it’s done. They are, understandably, skeptical. After all, it sounds little too good to be true, right?

Fair question, especially considering that there is more than enough information about what we “should” do but precious little about how to do what needs doing.

So let me share today a five step formula, a blueprint really, for following your passion, and finding your life (and living) when you do.

Step 1 – Create a blog about your passion

Yes I know, everyone says you need a blog. Just like everyone says you need a mailing list of your own. We all get tired of hearing it.

Funny thing is, both of these cliches are right.

You really do need a list of your own. I have lots of helpful information about list building here.

And yes, you really do need a blog of your own.

Why?

Because you need a home base.

  • You need a place to point to when someone says “what do you do?”
  • You need a place to connect with others who are passionate about what you are passionate about.
  • A place to create a sense of community.

And, commercially, a place to build a list so you can sell things.

Here is something I believe with all my heart …

There is no separation between art and business when both are done well.

There is no conflict between serving readers and visitors to your site and asking them to buy something from you when you truly believe in what you promote.

There is no ethical disconnect between loving and serving your readers and hoping they will buy the products you recommend because they know and trust you.

Following your passion is good business. It’s good for your soul. It’s good for your pocketbook.

It’s just good all the way around.

Now for step 2 …

Step 2 – Create the best content you can

I can hear some of you saying “but I can’t write!”. Not to worry. Being able to “write well” is not necessary.

Let me ask you this —

  • Can you talk?
  • Can you relate stories that happened to you or to those you know?
  • Can you share with a friend why you loved a movie?
  • Can you teach anyone to do anything, including tying a shoe?

If you answered yes to any of these questions you have the seeds of being a great producer of content.

You just need to practice the skills.

Here are a few tips to help you along the way.

  • Write like you speak. Forget the rules and just put it on paper like you would say it to your best friend.
  • Speak your content if you don’t want to write. Then have it transcribed into articles.
  • Tell stories every time you can. People love stories.
  • Share your heart, experience and wisdom. Just be you.

I believe with all my heart that everyone reading this has value to add to the lives of others.

We just need a framework for getting all that good stuff out of your head and into the world so others can learn from your experience.

Step 3 – Curate the best thinking of others in your area of passion

There has never been a time in history when it was easier to make money online than today. I know that statement might raise a few eyebrows.

I know too that many of you have struggled to make it online.

But I still believe this …

There has never been a time in history when it was easier to make money online than today.

Why do I believe that?

Because today anyone, and I mean anyone, can start a blog, curate and create helpful content and start making money from nothing more than that.

It’s true – content marketing is powerful, easy to do (when you know how) and it works. It works regardless of who you are, where you are or what subject has captured your passion.

And curation – the process of gathering the best content available and displaying it on your blog – is the best way to experience the power of content marketing.

Curation is a simple concept: just like the curator of a museum, you find and display the best content possible in your field of interest.

Think about this; the curator a museum showing an exhibit of Egyptian mummies does not go out and dig up the mummies. He or she does not clean up the mummies, carbon date them, ship them across the world and then display them.

No, the curator simply displays the work others have done, taking great care to credit those who did the original work of digging, cleaning, shipping, etc.

Now let’s take that idea to your blog.

Let’s say your blog is about organic gardening. And let’s say you have been gardening organically for 10 years.

With a blog you can share all the tips and tricks you know about organic gardening, and that’s a good thing.

But with curation you can add to your knowledge the best thinking from other organic gardeners across the world!

Think of it – with nothing more than WordPress, a few basic curation tools and a some time you can create the mother of all organic gardening super-sites.

Best of all, because your love is organic gardening, doing this work will not seem like work. It will seem like play. But it will pay like work!

Now that IS a beautiful thing!

Step 4 – Seek to serve readers

When you create a blog it’s not about you. Some people think their blog should be a monument to their achievements. Or a culmination of their life’s wisdom.

Not so much.

Your blog needs to be about your reader.

Sure, you will profit by building a list, selling ads, selling products and more.

In that way the blog is FOR you.

But the blog itself is not ABOUT you.

Your blog is about your reader.

This article, for example, is not about me. I’m having fun writing it. And it will be fun to interact with those who choose to leave a comment. (Hint hint)

But this article is not about me, it’s about you.

  • It’s about helping you move from hype to hope.
  • It’s about helping you see a clear way forward that will work.
  • It’s about helping you take the next step in your journey, no matter where you are now.

Step 5 – Give and it will be given to you

Last, but not least, I leave you with this short piece of advice.

Give your readers your very best.

I speak with people all the time who are afraid of giving their best ideas away free because people will be satisfied and then not buy things from them.

That’s not really how it works.

Yes, there is some information we sell and not give away. Take the Directory of Ezines for example. Gathering, researching and listing the data in the DOE costs me literally hundreds of thousands of dollars. Am I going to give that away free?

Nope.

But what I will do, what I do do (don’t make fun) is this – I will share openly how to succeed with ezine advertising on my blog. How to find ezines. How to write solo ads. How to take the steps necessary to profit from this marketing method.

Why would I do that?

Because I know that there is a foundational principle in the world — If I give it will be given back to me.

I happen to believe that God gives back to me for my good deeds, including sharing openly.

You might believe something different and that’s okay. It’s just what I believe.

Here’s the bottom line …

Work takes up a huge amount of our available time.

Why not make work fun by tapping into what really moves you?

When you do your passion will become your living. You will have fun almost all the time, you will help others and you will help yourself as well!

And that is a beautiful thing indeed!

Charlie Page Sig

Charlie Page

Happily married for 39 years, Charlie is the dad to two wonderful daughters. He is the author of 10 books on Internet marketing and owner of The Directory of Ezines, Follow Up Selling Systems, Common Sense Blog Blueprint and other membership sites.
  • http://www.hmwmegasite.biz Howard Whittington

    Very good article. I am ready to make some SALES!

    • Richard S. Hickman

      Dear Charles:

      I’m 70 years old and I have spent a lifetime researching and accumulating knowledge about health and wellness however I have no idea how to create a blog. After reading your articles for some time I have concluded that your writing is soft and inspirational but I have no idea exactly what service you are selling and how you earn a living. My website is dedicated to hypnosis however I wrote my dissertation on health and wellness without drugs or surgery. I could write a never ending blog about breathing techniques and lifestyle changes. I even make DIY Frolov breathing devices for my friends and relatives but I have no idea how to market my knowledge and devices. I was an entrepreneur for 40 years but now I work as a social worker for the government. I love helping people. How do I get started? I’m just not a computer wiz.

      As ever,

      Richard S. Hickman, Ph.D.

      • Richard S. Hickman

        Dear Charles:

        I’m 70 years old and I have spent a lifetime researching and accumulating knowledge about health and wellness however I have no idea how to create a blog. After reading your articles for some time I have concluded that your writing is soft and inspirational but I have no idea exactly what service you are selling and how you earn a living. My website is dedicated to hypnosis however I wrote my dissertation on health and wellness without drugs or surgery. I could write a never ending blog about breathing techniques and lifestyle changes. I even make DIY Frolov breathing devices for my friends and relatives but I have no idea how to market my knowledge and devices. I was an entrepreneur for 40 years but now I work as a social worker for the government. I love helping people. How do I get started? I’m just not a computer wiz.

        As ever,

        Richard S. Hickman, Ph.D.

  • aida suarez

    Charlie, great post! The problem is… having the guts to implement all this interesting ideas. Well, I should pray first. Not every job is cut up to your own interest and talent. Having say that… by now you know I love to write poetry. But in my writing I preach. You do the opposite. You don’t! You just show the possibilities and the rest is up to us. Have a great day master this trade: the Internet Marketing.

  • http://doylegamblin.com Doyle Gamblin

    Thank you so much for this article. Your articles are always my favorite ones to read because they contain great information.
    I have a blog that I have allowed to become stagnant and is just sitting online waiting for me to add new content. You have given me the nudge I need to revive my blog and contribute to helping others.
    Thank you so much for your thoughts and articles.

  • Valev Kaldoja

    Great article! It’s like confirmation to lesson i got yesterday: Learn-Act-Teach… Learn blogging- Make Blog post’s-Teach how to blog… Thanks Charlie!

  • http://www.grammyscorner.com Phyllis Thomas

    Great information, Charlie! It’s presented in such a simple, ‘you can do it’ manner. You make it sound so easy and it sure does motivate one to want to push up those sleeves and get started. I enjoy articles that help me see that there really is something in each of us that’s worth sharing. Thank you.

  • Howard

    Charlie,

    Excellent blog, as usual. One question. What took you so long?(smile)
    Thanks for the information/blueprint. Most helpful. I enjoyed it. Wish
    I could write like you. Keep up the good work. Yes, I plan to start blogging.

  • Paul Warner

    I firmly believe in what you have written here. As for myself I have strong interests, I might even call it subject matter I love, such as my love of guitar, motorcycles, tennis and horses, and I am experienced in all of it, but I am having a hard time figuring how I would be of help and interest to people when my expertise in all of these interests are a bit below being professional, and so at this point my mind goes totally blank in how I would structure blogs in each of these areas that would be of interest to people and that I could make money with. I want to build blogs, websites and authority niche sites but so far I am mired in quicksand of thought on just how I would go about this.
    An excellent article and I firmly believe in what you wrote.

  • http://www.theplrstore.com/blog/ Ron Killian

    Long time reader, first time commenter. (least I think so).

    Wanted to say thanks for the post, very informative indeed. Actually a very simple plan for building an income online and a plane that works.

    It works for me and works for many other people around the world.