How Does Article Marketing Work?

Charlie Page here, back with another case study to help your online marketing. These case studies come from consultations I have done with DOE lifetime members.

A woman told me the other day, “I’ve been told to do article marketing. Go. Go quickly. Do article marketing.” She joined a business.

They said, “Get out there and do article marketing.” She was excited about that. She had this question:

How does article marketing work? 

That’s a good question. We all know what an article is. We all know what marketing is. But there’s nothing offline that prepares us to understand the concept of article marketing online.

What is article marketing?

It’s a process of writing informative articles and placing them where people will read them and want to learn more.

It’s that simple. It doesn’t need to be made more complicated.

How does it work?

You write informative articles that help readers but don’t tell the entire story. That really is the key.

You don’t want to tell the entire story. You want to create curiosity. 

This is the most important point. Your articles should be helpful.

Give them an action step. Say, “Go do this.” Give them three action steps. Say, “Try this for yourself. Try this at home.”

But you don’t want to tell the whole story. If you tell the whole story there’s no reason for them to go to your site. The whole point of article marketing is still to sell.

You can’t do that unless people go to your website. When they want to know more they’ll go to your website, or any site you’re promoting if you’re selling someone else’s product as an affiliate, to get more information.

Why does it work? You’re giving before you expect to receive.

That is always a good thing. You build trust by providing useful information. You become trusted.

You become an expert in their eyes. You’ve written an article or had one written for you about a particular topic that they found helpful.

You create curiosity by providing useful but incomplete information. That phrase “useful but incomplete” is good. I think it came from Jimmy Brown. There you go, Jimmy.

Curiosity is the name of the game. That’s what you’re trying to do. It works because it helps people and it creates curiosity. They want to know more.

They click the link at the bottom of the article. They go to your website.

Information is the currency of the internet.

Searchers want free information before they’ll pay for more. If they said when I walked in the door to Sam’s Club, “Do you want to buy a 10 lb. frozen lasagna?” I would probably say, “No, that’s OK. Thanks.”

When I walk past the aisle with frozen lasagna there’s a nice lady. She has little squares of lasagna. It’s hot. It’s tasty. I’m hungry anyway. It’s very good.

Now I’m ready for that 10 lb. frozen lasagna. It’s how you present information. Searchers want free information before they’ll pay for more. That’s why Google is one of the biggest companies around.

They give a lot of free information. The people who search for that information will pay for more information if you present the information well in your article.

Who can use article marketing?

People who want to sell their own products, like me. I own several different websites. I want to sell those products.

  • There are people who want to sell affiliate products. That’s me and you, too.
  • There are people who want to build a team of leaders.
  • There are people who want to build a list.
  • There is hardly any better list-building method than article marketing.

It shows people what you’re offering. It’s the taste of lasagna. Once they’ve read your article and they like it, they’re going to want to read more that you write, or have written for you. They’ll join your list to do that.

You can use article marketing.

That’s the most important point. Whether you buy anything from me or not, use article marketing as often as you can. It will work. 

When I joined The Directory of Ezines as a member long ago, I did article marketing like crazy. I did as much as I could. I was sending out articles two, three, four and five times a week. That was what I could afford to do.

It was free. Less than 18 months later I bought The Directory of Ezines. I went from member to owner in no small measure because of the power of article marketing. Learn about this.

Here are a few things you should avoid:

1. Don’t make the article about you.

It’s not about you. It’s about the reader. How do you make the article about the reader when you have no idea who the reader is, where they are or what country they live in?

Talk about universal themes like saving time and money, making money from home, not wanting to work for the other guy but work for yourself and having freedom. These are universal concepts.

You can make them tie into any product that you want to promote. I don’t recommend using private label articles as-is. If you buy one of these packs of 400 articles for $5, modify those articles substantially before you use them. Otherwise you’ll look bad.

If the person selling the articles sells 1,000 copies of those articles they will make $5,000. They’re happy. They’re off to the cantina doing whatever they want with their money.

Now you put your name on the article. The other 999 other people put their names on the article, too. It’s like 1,000 people had the same idea at the same moment.

That doesn’t work. You want to modify these articles.

Don’t use spinner software that people promote. It makes you sound bad. It’s like taking three different stories out of your newsletter, clipping them together and trying to read them.

It doesn’t work. Some of them look good on the sales letter. I’ve tried a lot of them. They haven’t worked for me.

2. Don’t write one article and quit.

This is a long-term foundational strategy. It works very well. You have to stick with it. You have to give it a good try.

What should you do? You should write useful articles. Tell the reader what they can do to make their life better today.

Don’t just say, “Buy my product.” Articles are not sales letters. Articles are not solo ads. They’re articles. They’re educational. They’re informative.

3. Try to keep your articles under 1,000 words.

Five hundred words works really well. Let’s say you’re writing an article. You’re cranking away. You get up to about 1,000 words. Consider making it two parts. That works well.

Do submit your articles to article directories, ezines and blogs. Ezines are the hidden diamond-in-the-rough of internet marketing when it comes to articles. Not that many people use them.

When you put your article in an ezine it stands alone. You go to an article directory. You submit your article. It’s quick and easy. It’s over. Your article is one of 10,000 or 100,000 articles on this one article directory.

When you submit your article to an ezine it’s the only article that runs in that issue of the ezine. That’s a powerful thing. It’s the same with blogs. If you submit your articles and get them approved, for some period of time your articles can be in that number one position.

4. Try to write at least one article a week.

It’s not that hard to write one a week. It’s hard to think to yourself, “I have to write one every day.” That’s too much pressure. Back that off.

Write one a week. You’re going to do great. If you write one a week and you find that you like it then write a couple the next week. Don’t put yourself under such pressure that you can’t get it done.

5. Always spell and grammar-check your articles.

It’s a tiny thing. It only takes a moment but it’s huge when something goes out with your name on it and there’s an error.

What about your situation? How are you doing online?

Think about this – If you stopped working tomorrow would your income stop or would it continue? It really should continue if you’re working online.

The key to succeeding online is automation. Article marketing is part of that. You write the article once. You put it out there.

It works for you day in and day out. I’m getting traffic right now from articles I literally wrote years ago. I track these things so that I know.

I’d like to help you if I can. If you’re a DOE member, log in. Get my email address. Let’s get going.

If you’re not a member, consider becoming a member. Let’s work together to get your marketing going. Whether that’s article marketing, pay-per-click or joint ventures, it doesn’t matter.

I’d like to work with you if I can. I had a great time writing this article, I hope you enjoyed it.

I look forward to being in touch with you again soon.

Charlie Page Signature

Charlie Page

Happily married for 45 years, Charlie is the dad to two wonderful daughters. He is the author of 12 books on Internet marketing and creator of over 40 membership sites. You can see all Charlie offers using this link Click Here

Click Here to Leave a Comment Below 26 comments
Mark Mansfield

Hi Charlie, Well, when I looked at the Heading
“How Does Article Marketing Work?” on this page I thought this is going to be a short article but as you always do you put a lot of information in every post on your blog. Thanks Mark M

aida c. suarez

Charlie, i had been reading about IM for few months now from others teachers. Slowly but surely I am understanding the jargon of this business. But you explain everything clearer than anyone else. Congrats on your preparations and talent. Probably by the end of this year I will take the some serious step to begin doing it! . Available fund is the problem for a lot of your readers! And insecurity also, because there is so much we should know before taking the plunge! Thanks a lot for the videos! I enjoy them very much!

Stacy Slagle

Great article! Thanks for the great information. I always open your emails because everytime I do I always learn something! I can’t say that about everyone who sends me email.
Stacy Slagle

Liz Delaney

Thanks again, Charlie for your informative article. I always glean new tactics from each of your articles.


Thanks for the information. I like a poster above have been hesitant because it seems sort of overwhelming but If I start off with a couple of articles I will not be so overwhelmed. Thanks.

    Charlie Page

    Getting started is the key. If you can write one great article you can write 1000 great articles.

Lanny Loreto

Dear Charlie,
Very good info. I like this info very much. Especially for me as a new starter. My problem is I do not know how to start yet. Could you please help me to get start with this article marketing.


It’s nice to get some good information in a straightforward and clear form. Article marketing is a good, free way to drive traffic. I find myself getting overwhelmed with the idea of writing a bunch of articles but one or two a week seems like a good place to start. What are your thoughts on writing for sites like Hubpages, Snipsly and xomba? Do you think any decent adsense revenue could be made doing this?

    Charlie Page

    I’m not a big fan of AdSense. I generally don’t like it when people don’t tell me what I will get paid. I feel there are much better options for displaying ads on sites than AdSense.

    Hope this helps.


Achmad Karno Widjaya

Hello Charlie,
I almost never miss your lesson, i always enjoy to learn from it.
Thank you.

Etelka Koshemakin

Dear Charlie,

Great information and very useful. No matter what niche someone is in, article marketing sounds like a tool to be used.

Thank you very much.

Edward Larry

Charlie, It’s great to hear from you again, What grab me was. The searcher wants free information before they want paid information, Also will you give us a class on wordpress, I want to know how to put a article, on wordpress and then a website to sell my product, I truly want to thank you very much Charlie, awesome.

Tom Mezgar


Totally awesome video! This really makes it clear how article marketing works. Charlie I have been a member of DOE for a few months, your videos and your teaching methods are the best. Thank you for all your help.

Rudy M.

Charlie once again I tuned in on another of your D O E lesson recordings and know that you have the magic touch of teaching that I can really understand. I will be joining your D O E group as soon as I can. I have tried many other sources and even though I learned from them I didn’t get the spark to act. You have the knack to activate a person to action by your soft sell……

Bryan Knight

Great info as usual, Charlie. Thanks for the content, thanks for the pleasant voice and thanks for your genuine offers (I’m going to take you up soon re the ad-writing one). One question: how do you track that Article ABC has sent you people or business?


I love the post. I do agree with you on the power of email marketing, and I also agree that automation IS the key to success online.

Where do you suggest is the best place to start posting articles for web design? Thank you !!

-Tanner Waid

Sheila Hall

Charlie …
I’m getting excited about Article Marketing! I appreciate the way you decipher the cryptic “Guru Jargon” that IM Newbies get hurled at us 24/7. Simplicity Rules! In this video, you mention the importance of submitting articles to eZines. How does that work? Do I inquire about an upcoming issue’s “Topic of the Month” and submit articles on that topic? Or, do I submit a range of articles important to the eZine’s readership and hope one of my articles is selected for publication? I’m certain you cover this in great detail inside the DOE. (Membership is very reasonable, but my “resources” are limited at the moment.) As always, I appreciate whatever you choose to share here. Thanks, Charlie!

Kate Croom

Thanks Charlie. You have a lot of fans out there. I received several referrals to your site. Obviously you’re delivering value.

Jason Clegg

Cool video, Charlie. I think you’re explanations are very straightforward, simple, and clear. And yes, the Sam’s Club example is a good one.

I’m curious what success you’ve had with particular directories — maybe those other than Thanks!

–Jason Clegg

Leval Ainah

Thanks charlie for explaining to me how article marketing work

The key thing i will now explore is submitting articles to ezine and blogs

thansk again for this necessary information.


One more thing Charlie,

I really like your BJ analogy.


Thanks Charlie for the valuable information. As an online marketer, I heard of article marketing but I never really understood how they worked. You did a great job explaining that and giving great tips on writing articles. Now, I realize article marketing is a hidden advantage in online marketing. Thanks again.


I am a life time DOE member and like always you give great information and help. You take the time to explain things so that it is easy to understand and anyone can put your suggestions into action.


Thanks Charlie, good info, you have inspired me to
get busy and submit more articles! It is easy to do,
you are correct about that, it is all about just doing

Clara Nolt

I am a lifetime DOE member and have participated in practically all of your trainings with no regrets, but watching these videos always refreshes my memory on things you have taught such as creating curiosity by providing useful but incomplete information.

Charlie, you have been my greatest stepping stone in my career as an internet marketer. Thank you for all of your help!!!

Lalitha Brahma

Nice analogy using Sams club.
I never knew that articles can be submitted to ezines and blogs. Thanks for the information.


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